The Rise and Decline of Clubhouse: From Audio Sensation to Fading Trend

In 2020 and 2021, the social media landscape was rapidly evolving. TikTok surged in popularity with its engaging vertical videos, capturing global attention. Meanwhile, Clubhouse, an innovative audio-based social app, gained momentum within tech circles, promising a new way to connect through live voice chats. Initially hailed as the next big innovation in social media, Clubhouse's rapid ascent captured imaginations — but its momentum didn't last. This episode of Version History explores how Clubhouse transformed audio group chats into a mainstream entertainment format before experiencing a steep decline.