AI Tools Boost US Shopper Engagement, Surpassing 50% Milestone According to NIQ

New data from NIQ reveals that 51% of US shoppers used an AI application to assist them with their shopping decisions in the past month. This marks the first time the adoption rate has exceeded the 50% threshold, as tracked by NIQ’s Agentic Commerce Tracker. Usage of AI-powered shopping tools has steadily increased over the last two quarters, highlighting a growing reliance on artificial intelligence to enhance consumer experiences.