Scotts Miracle-Gro is enhancing its marketing approach by leveraging influencers, artificial intelligence, and sports partnerships to remain continuously engaged with gardeners of every generation.
Liz Roche, VP of media and measurement at Albertsons Media Collective, shed light on the company's innovative use of AI in advertising during a session at the NewFronts, emphasizing the importance of transparency in retail media.
At the IAB’s annual Public Policy & Legal Summit, executives from Yum Brands and WPP shared insights on how they are integrating AI into their operations as the technology continues to evolve.
While Chief Marketing Officers (CMOs) report greater satisfaction with their budgets compared to June, only 42% believe their marketing teams will be well-prepared to meet demands in 2026. This emerging trend highlights increasing workload pressures and concerns over team readiness in the marketing sector.
According to a recent study by Advertiser Perceptions and Premion, almost 70% of connected TV (CTV) advertisers intend to boost their investment in 2026. This upward trend highlights growing confidence in CTV as a key channel for reaching audiences.
PubMatic has announced a collaboration with the Untapped Growth media collective aimed at providing independent agencies with greater access to its agentic platform. This partnership is expected to support indie agencies, offering them new opportunities and a competitive edge amid the ongoing consolidation within holding companies.
Abercrombie & Fitch's Hollister brand collaborated with singer-songwriter Gigi Perez to perform a cover of a Green Day hit, marking a unique approach in their biggest summer campaign yet.
Chief Marketing Officer Stacey McCormick shares insights on Aerie's commitment to authenticity by pledging not to use AI-generated bodies in their marketing materials. The brand is actively promoting this initiative through its October campaign featuring Pamela Anderson to raise awareness about the importance of real representation.
WARC reports that if the energy crisis continues, global advertising growth could see a significant setback. In a worst-case scenario, marketers might lose up to 4.2 percentage points of projected growth in 2026, as they face increasing pressure to maintain already slim profit margins.
Despite some challenges during its transition to US ownership, TikTok showcased at the NewFronts event how it has become more secure, innovative, and independent, positioning itself strongly to advertisers looking for creative opportunities.
