Meta reports slower ad revenue after EU limits on personalisation

Meta reported in an earnings briefing that its ad revenue growth has slowed since the European Union introduced the Less-Personalized Ads model at the start of this year, according to Wired. The company linked this decline to new privacy rules that let users limit ad personalisation.

This matters for marketing leaders in regulated sectors, as digital ad targeting is a key tool for customer engagement. The EU’s privacy rules may prompt firms to rethink their digital strategies and monitor the impact on revenue and reach.