Semrush Unveils New Framework to Gauge Brand Visibility Amidst AI Search Evolution

At Adobe Summit, Semrush introduced its Brand Visibility Framework, highlighting 'Agentic Search Optimisation' as a groundbreaking approach to assess brand presence across AI-generated responses, traditional search results, and autonomous AI agents. This innovation is based on data from 213 million large language model prompts. The launch comes in response to significant declines in organic click-through rates—61% on queries featuring AI Overviews and a noted impact on 62% of brands.