Are SEO Teams Overlooking What ChatGPT Says About Their Brand?

While SEO teams can track their rankings on Google with precision, there's a blind spot when it comes to ChatGPT. Unlike search engines, ChatGPT's recommendations and mentions of your brand aren't visible, leaving a significant gap in understanding your brand's presence in AI-driven conversations. Traditional rank-tracking tools haven't adapted to this new challenge yet, making it crucial for marketers to rethink their strategies in the age of AI assistants.