Brands and Marketers Embrace New TLDs Amidst AI Disruptions in Search Traffic

The landscape of traditional search is evolving quickly. With AI-powered answers becoming prevalent, brands find themselves more detached from consumers who initiate searches, leading to a noticeable reduction in web traffic sourced from search engines. Marketers are observing this shift, with research from Acquia highlighting that 62% have experienced fewer clicks and decreased web engagement.