The EU’s new Digital Omnibus regulation is set to provide some regulatory relief for the advertising technology sector, streamlining certain compliance requirements under GDPR. However, this shifting landscape simultaneously appears to consolidate more influence in the hands of major technology corporations and emerging AI-driven agents. The broader impact of these changes will be felt across the online media ecosystem, as stakeholders adapt to evolving rules and the growing power of Big Tech players.

Recent research reveals that fewer than 25% of marketers share full agreement with their CFOs on key metrics and budget decisions, highlighting a significant gap in alignment between these roles.

Two entrepreneurs reveal their unique marketing tactics for two distinct audiences: teenagers seeking mental health support and formerly incarcerated individuals pursuing employment opportunities. They explain why traditional social media ads didn't fit their goals and how unconventional channels helped them connect authentically with their communities.

View your brand as a valuable, long-term asset. Prioritize strategic actions that deliver high returns by building brand equity, maintaining consistency, and fostering trust incrementally over time.

Think TikTok is just a teenage hangout? Think again. I tried TikTok ads to promote my business and discovered some unexpected strategies that really boosted my reach. Here’s what I learned about tapping this powerful platform for growth.

Executives from Akool and Quality Meats revealed how they integrate artificial intelligence to create more personalized and efficient marketing campaigns.

Nearly 75% of advertisers are currently using or planning to adopt AI within the next year to enhance efficiency in creator marketing. Despite this enthusiasm, some reservations about the technology persist.

CreativeX has introduced creator content benchmarks designed to assist advertisers in balancing authenticity with quantifiable outcomes.

Agentio, a platform that connects creators with brands, has secured $40 million in funding from Forerunner. The company is broadening its reach beyond YouTube by exploring sponsored content opportunities on Meta platforms.

Entrepreneurs can leverage direct customer feedback on social media to enhance and expand their brands authentically.