At the IAB’s annual Public Policy & Legal Summit, executives from Yum Brands and WPP shared insights on how they are integrating AI into their operations as the technology continues to evolve.
Explore the common pitfalls that cause most referral programs to fail and learn practical strategies to develop one that genuinely drives growth and engagement.
Effectively managing a crisis requires balancing digital reputation strategies with traditional media approaches. The key lies in understanding when to tackle issues online and when it's more strategic to involve the press. Mastering this distinction can significantly enhance your crisis response and protect your brand's image.
AI-powered tools, real-time data insights, and digital-forward PR strategies are reshaping the public relations landscape. However, the most significant catalyst for progress in PR isn’t technology alone—it’s the power of collaboration among teams and partners.
Mina Haque has transitioned from her career as an attorney to become an entrepreneur and now the CEO of Tony Roma’s, where she applies insights from brain science to enhance the way ribs are marketed and sold.
To achieve true product-market fit, view your market as active participants, not just passive spectators.
According to a recent study by Advertiser Perceptions and Premion, almost 70% of connected TV (CTV) advertisers intend to boost their investment in 2026. This upward trend highlights growing confidence in CTV as a key channel for reaching audiences.
PubMatic has announced a collaboration with the Untapped Growth media collective aimed at providing independent agencies with greater access to its agentic platform. This partnership is expected to support indie agencies, offering them new opportunities and a competitive edge amid the ongoing consolidation within holding companies.
While Chief Marketing Officers (CMOs) report greater satisfaction with their budgets compared to June, only 42% believe their marketing teams will be well-prepared to meet demands in 2026. This emerging trend highlights increasing workload pressures and concerns over team readiness in the marketing sector.
When done correctly, founder brands serve as their own mini media company, attracting new customers by communicating authentically. The key? You're not writing for yourself, but for your audience.
