Reports suggest Publicis Groupe may be eyeing new ad tech acquisitions, with data onboarding company LiveRamp frequently mentioned in potential deals. However, the company might also decide to focus on integrating and maximizing the value of its existing assets.

While we often associate the subscription economy with modern services like Netflix and Spotify, its roots stretch back over two centuries. Subscriptions first emerged around 1800, with early examples including magazine deliveries and fresh milk subscriptions in the 1860s. Over time, subscription businesses have refined their approach, capitalizing on unique advantages that make this model highly effective. Today, subscriptions extend far beyond entertainment, becoming a cornerstone of an 'always-on' economy that keeps consumers connected and engaged across diverse industries.

Miscommunication in healthcare can have severe consequences, including delayed treatment and patient harm. Research indicates that communication failures contribute to a significant percentage of patient safety incidents and malpractice claims, resulting in substantial financial and human costs. Healthcare communication encompasses patient education, clinical coordination, leadership reporting, marketing engagement, and organizational alignment. Effective communication enhances patient safety, reduces operational costs, improves satisfaction, ensures compliance, and supports better decision-making. This guide covers healthcare communication challenges, core components, best practices, communication types, real-world templates, useful tools like Visme and Slack, smart frameworks like SBAR and I-PASS, and the thoughtful integration of AI to optimize communication workflows. Understanding and applying these strategies help healthcare organizations deliver clear, actionable information to diverse audiences, improving outcomes and operational efficiency.

The landscape of online discovery is evolving as users shift from clicking links to receiving synthesized responses from AI tools like ChatGPT and Perplexity. These platforms aggregate information across sources to provide direct answers, reducing the traditional flow of traffic to websites. This shift challenges brands and publishers to redefine visibility since the classic metrics based on clicks are becoming less relevant. For years, search engine optimization focused on creating content that drives clicks and engagement, but as AI interfaces gain prominence, the very concept of online visibility is being upended.

Discover three insightful branding lessons from last year’s Art Basel Miami that can significantly enhance your business’s influence and audience engagement.

Recent advancements in generative AI tools, spearheaded by large language models (LLMs) like ChatGPT, are transforming pricing decisions by making sophisticated pricing capabilities accessible to businesses of all sizes. Unlike traditional algorithmic pricing models, which require extensive data and technical expertise, generative AI enables users to generate pricing recommendations simply by crafting natural language prompts that describe market conditions, product details, and strategic goals. This democratization allows small businesses to leverage AI without the high costs of custom-built algorithms.

While traditional pricing tools excel in precision, scalability, and repeatability through data-driven and rule-based approaches, they often carry high development costs and limited flexibility. In contrast, LLM-based pricing offers ease of use, cost-efficiency, and creative flexibility, but also presents challenges such as inconsistent outputs, lack of explainability, potential biases, and reliance on prompt quality.

Effective use of generative AI for pricing hinges on well-designed prompts, framed thoughtfully with detailed context and clear guidance. The RISEN framework—defining the AI’s role, inputs, steps, expectations, and narrowing focus—provides a structured approach for achieving better results. Multiplicity and iteration in prompting help manage output variability, allowing the AI to act as an inventive partner that complements rather than replaces human expertise.

Practical testing with used car pricing and freelancer hourly rate settings highlights the AI's capabilities and biases: precise pricing is possible with comprehensive prompts for used cars, while freelancer pricing showed systematic upward biases and disparities related to location and age, though no gender bias was found. These findings underscore the importance of critical evaluation of AI recommendations and vigilance against unintended discrimination.

Overall, generative AI empowers pricing teams to brainstorm efficiently, validate strategies, and explore market insights in a highly accessible and affordable way. For mission-critical, transparent decisions, traditional algorithmic methods still hold an advantage. Future pricing approaches may benefit from a hybrid model combining AI’s creative agility with the accuracy and control of algorithmic tools, driven by mastery of the art of prompting.

In the face of an unpredictable economic environment and rapid advancements in artificial intelligence, marketers need to stay adaptable and resilient to succeed in 2026.

Is your marketing content feeling stale and predictable? Perhaps your team hesitates to pitch bold ideas, fearing criticism or failure. This article introduces a powerful method to rejuvenate your content creation by dividing the brainstorming process into two clear stages: divergent thinking, where all ideas flow freely, and convergent thinking, where the best ideas are refined and selected. This structured approach helps businesses overcome common creativity blocks and produce more dynamic, engaging content.

Explore three pivotal AI-driven strategies that will shape and dominate the marketing landscape in 2026. Discover how these transformative approaches can empower brands to stay ahead in an evolving digital marketplace.

While thought leadership continues to shape purchasing choices, much of it fails to make a lasting impression. Discover how to create content that leaves a memorable impact.