Kelly MacLean, an executive at Amazon Ads, discusses recent innovations designed to make it easier for marketers to manage ad campaigns on the platform. These updates leverage AI to streamline ad purchases across a variety of formats, aiming to simplify the marketing process and improve efficiency.
For years, marketers and communications professionals aimed to control their brand's message through planned campaigns. However, reputation today is largely shaped by employees, customers, creators, and online communities like LinkedIn and Reddit. Trust is built in spaces you don't control. The key is to convene and guide conversations rather than control them, by participating authentically in communities, equipping influential voices with accurate information, and working with AI to communicate clearly. Brands must engage where conversations already happen, support credible voices, and present clear, accessible information to earn trust daily. Reputation isn't about controlling the narrative but about joining and enriching ongoing dialogues authentically. Nathan Friedman, copresident and CMO at Understood.org, shares these insights from his experience in marketing and nonprofit sectors.
Meta's Muse currently operates without ads, but this is unlikely to remain the case indefinitely. The platform is poised to reveal new advertising opportunities as it evolves, hinting at significant changes ahead for the ad industry within the Meta ecosystem.
Jeep's latest campaign, 'This Is Jeep Country,' honors the brand's strong American heritage while embracing multicultural adaptations to connect with today's diverse audience. This strategy reflects Jeep's response to an increasingly fragmented market landscape by celebrating inclusivity and tradition simultaneously.
In today's B2B landscape, companies can track nearly every action prospects take. However, the key figures highlighted in marketing dashboards often fail to reflect what truly matters to business leaders: actual revenue growth. A significant 87% of B2B marketers report challenges in measuring how campaigns impact long-term results, and nearly half face pressure to justify their efforts beyond immediate lead metrics.
LinkedIn's newest update divides your feed to separate connections you already know from new, recommended content. This change highlights opportunities for businesses to gain visibility in the 'For You' tab by clearly demonstrating their expertise.
In August, ChatGPT accounted for 95.1% of all AI chatbot referral traffic to websites, marking its highest share this year, BrightEdge reports. The search marketing firm highlighted a 101% increase in ChatGPT's referral traffic from January to August. Gemini followed with 2.4%, while Perplexity and Claude contributed 1.1% and 0.8%, respectively.
New data from NIQ reveals that 51% of US shoppers used an AI application to assist them with their shopping decisions in the past month. This marks the first time the adoption rate has exceeded the 50% threshold, as tracked by NIQ’s Agentic Commerce Tracker. Usage of AI-powered shopping tools has steadily increased over the last two quarters, highlighting a growing reliance on artificial intelligence to enhance consumer experiences.
Our recent study with 315 participants revealed a surprising insight: those we assumed would easily spot AI-edited videos—your smartest customers—were actually the most prone to being fooled. This challenges common assumptions about content authenticity and highlights a new vulnerability in customer trust that businesses need to address.
McDonald's is testing a new media network strategy aimed at creating a $1 billion advertising business, marking a significant evolution in its marketing approach.
