Despite increased media spending to boost customer acquisition, many businesses may not be fully prepared for AI integration, as efforts continue to prioritize immediate performance and short-term gains over long-term AI readiness.

At a pivotal moment for both brands, Nike and Adidas are elevating their rivalry by showcasing their deep ties to soccer. Their campaigns spotlight soccer legends alongside prominent pop culture figures, blending sport and style to captivate global audiences.

Melissa Levy, president of experiential marketing agency Sparks, discusses why experiential marketing is gaining momentum and offers insights on how marketers can effectively address the challenges that come with its rapid growth.

Understanding why a reel succeeds has always been challenging. Creators often struggle to pinpoint whether it was the hook, timing, format, or audio that made the difference. Meta’s newly launched Creator Assistant aims to change that by providing insights that go beyond simple performance metrics, helping creators figure out the 'why' behind their content's success. This innovation was announced recently and is designed to simplify the analytics process for content creators on Facebook.

We’re excited to launch a dedicated space designed specifically for creators, publishers, and brands to highlight their work prominently on Search. This new profile spotlights their content, helping them connect with wider audiences and showcase their unique contributions seamlessly.

Your company's reputation is pivotal—it can propel you to industry leadership or lead to significant setbacks. Managing how your brand is perceived online is essential to maintaining a competitive edge and achieving lasting success.

This report, developed in collaboration with Piano, delves into how publishing companies are integrating AI into their business operations. It highlights the practical applications of AI that publishers are using, the obstacles they face, and the areas where they are focusing their AI investments. AI technologies are rapidly transforming key functions within media firms, including subscription marketing and advertising sales.

Violife’s latest campaign, “Undairy the Craving,” aims to dispel myths about the flavor and quality of vegan cheeses, encouraging consumers to rethink their assumptions about dairy-free products.

Recent research by Gale reveals that more than 50% of consumers are comfortable allowing AI to completely manage their brand interactions. This shift calls for marketers to adapt loyalty strategies in an AI-driven landscape.

DoorDash has unveiled a series of updates to its advertising platform, including a partnership with LiveRamp and the introduction of premium ad formats. These enhancements aim to help restaurants and consumer packaged goods (CPG) brands connect with new audiences and extend their marketing reach beyond the DoorDash app.