As artificial intelligence reshapes traditional online ranking systems, major companies like Pfizer and other prominent brands are setting up dedicated internal AI search hubs to maintain influence over their digital presence and strategies.

A network of third-party web scrapers is rapidly expanding, creating an emerging market where AI content licensing thrives by scraping and selling publisher content without permission.

Aldi U.S. has debuted its new website and app, leveraging Instacart's Storefront Pro, a white-label e-commerce and fulfillment platform, rather than developing its own digital infrastructure in-house.

The Trade Desk introduces new buying methods that combine costs and streamline automation, revolutionizing how advertisers make purchasing decisions and what information is accessible to them.

In the third quarter, CNN intends to pilot testing on one or two of its properties to evaluate how large language models interpret them. Following this, in the fourth quarter, the focus will shift to analyzing buyer behavior and assessing whether advertising budgets are directed towards agent-to-agent trading trials.

Agency trading desks have remained relevant over time, but Horizon Media is stepping up to show how they've matured by developing a unified platform to control ad technology seamlessly from one command center.

Ekta Chopra, E.l.f. Beauty's chief digital officer, outlined the four key principles that shape the company's strategic approach to integrating AI technology.

Vlad Stesin, CEO of Optable, discusses the limitations of traditional programmatic advertising, which relies on rapid auctions between buyers and sellers of digital media. Over time, issues such as fragmentation, changes in privacy regulations, and the increasing noise of signal data have weakened the foundations of programmatic advertising, affecting the reliability of related workflows. Instead of collapsing suddenly, this degradation has been gradual, prompting the search for more effective solutions, such as agentic advertising.

Lowe's is leveraging AI technology to enhance the shopping experience for customers while providing employees with tools to navigate complex inquiries more effectively.

Generative AI technologies are influencing brands to reallocate their SEO budgets, prioritizing visibility in AI-powered responses rather than traditional click-based results.