For years, the advertising world blamed fraud for many challenges. However, with AI-driven automation simplifying media buying, deeper issues of structural waste are now becoming evident. Insights from Blockboard shed light on this evolving landscape.

WPP and Madison & Wall jointly forecast that AI-enhanced search advertising will become the fastest growing segment in the advertising market. Despite economic challenges, advertising spending is projected to rise, supported by a robust ad economy.

Accenture's acquisition of Whalar reflects a strategic move similar to its earlier play in programmatic advertising, but anticipates the challenges of creator marketing much sooner.

Walmart is actively curbing redundant or inefficient AI applications within the company, recognizing that while AI holds great promise, it also comes with a significant cost.

The Competition and Markets Authority (CMA) has granted publishers the right to opt out of AI usage in search results. However, because this option requires publishers to actively refuse AI integration and Google is delaying the release of crucial data needed to assess the impact, publishers find this right difficult to effectively exercise.

This report, developed in collaboration with Piano, delves into how publishing companies are integrating AI into their business operations. It highlights the practical applications of AI that publishers are using, the obstacles they face, and the areas where they are focusing their AI investments. AI technologies are rapidly transforming key functions within media firms, including subscription marketing and advertising sales.

As social platforms transform into primary entertainment sources, brands are increasingly adopting the tactics of media companies to engage audiences and boost sales. This shift is prompting marketers to rethink how they leverage social channels, focusing on content that captivates and holds attention in this new entertainment-driven environment.

Knower Tech has appointed Racic from Prebid to lead its newly formed data vertical, focused on integrating complementary data tools into a unified, AI-powered platform. This initiative is designed to serve both buy and sell side agencies as well as in-house marketing teams, helping them leverage advanced data synthesis for improved decision-making.

Exploring the disparity between the high expectations set by agentic advertising and the actual outcomes it delivers in the marketing landscape.

The hype around AI agents misses the point. Success in AI-driven marketing starts with refining processes, not just adopting new tech.