Exploring the ongoing quest to establish a standardized framework in advertising's AI landscape and the implications it holds for power dynamics and openness.
The media, marketing, and advertising sectors are increasingly adopting innovative artificial intelligence applications that set new benchmarks for both creativity and ethical practices. The 2025 Digiday AI Awards finalists exemplify success in AI-driven initiatives, highlighting themes such as empowerment, accessibility, global impact, and inclusivity.
AI platforms like ChatGPT and Google AI Mode are significantly increasing search activity. While some publishers are seeing improved visibility through enhanced search presence, this has not necessarily translated into increased website traffic.
Marketers remain willing to invest ad dollars currently but are increasingly cautious about allocating budgets for 2026 due to ongoing uncertainties regarding TikTok's position in the U.S. market.
Amy Kapolnek, the founder of the consulting firm Fwrd Group, discusses the key marketing strategies she recommends to clients for successfully navigating the 2025 holiday season.
Agency professionals at the Media Buying Summit discussed the challenges of heavy reliance on AI tools, highlighting the risks of accepting data and information at face value. They emphasized the necessity of human oversight to verify accuracy and ensure effective decision-making.
Corporate large language models (LLMs) are the true engine behind royalty revenues for publishers, not OpenAI’s ChatGPT. The rise of enterprise retrieval-augmented generation (RAG) is transforming how small and midsize publishers benefit financially from collective licensing agreements.
L'Oréal is developing a robust data layer to support and enhance its initiatives within the creator economy, aiming to revolutionize its marketing strategies.
The newest entrants in the workforce are turning to social media as their ultimate career guide and mentor.
The Trade Desk's CEO recently provided his most insightful perspective yet on why the company is increasingly focusing on publishers as a key part of its strategy.