Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
info@treatmybrand.com

Support


Monday to Friday
8AM to 8PM
support@treatmybrand.com
Back

Anthropic’s Claude Cowork Tool Built Mainly by AI in Under Two Weeks

Anthropic's Claude Cowork Tool Built Mainly by AI in Under Two Weeks
  • Business Insider
  • Posted by Business Insider
January 14, 2026

Anthropic's Claude Cowork Tool Built Mainly by AI in Under Two Weeks

Anthropic's Claude Cowork, a tool praised by tech enthusiasts, was primarily developed by AI in under two weeks, according to Boris Cherny, head of Claude Code. This showcases significant advances in AI-driven software creation.

Read More
Simple Prompt Repetition Boosts LLM Accuracy by Up to 76% on Non-Reasoning Tasks
  • Venturebeat
  • Posted by Venturebeat
January 14, 2026

Simple Prompt Repetition Boosts LLM Accuracy by Up to 76% on Non-Reasoning Tasks

Repeating input prompts twice significantly improves Large Language Model accuracy on direct-answer tasks by enabling better context awareness, with minimal impact on response time. This simple yet powerful method offers substantial gains for lightweight models and is poised to influence future AI prompting strategies and enterprise implementations.

Read More
TikTok Shop Spurs Viral Growth and Challenges Traditional Retail Models
  • Marketing Dive
  • Posted by Marketing Dive
January 14, 2026

TikTok Shop Spurs Viral Growth and Challenges Traditional Retail Models

TikTok Shop is driving impressive sales success for retail brands, as highlighted at the NRF conference. However, its rapid growth is also disrupting traditional retail frameworks, signaling a shift in how brands engage with consumers through social commerce.

Read More
Amazon's Acquisition of Bee: Exploring the Future of AI Wearables
  • TechCrunch
  • Posted by TechCrunch
January 13, 2026

Amazon's Acquisition of Bee: Exploring the Future of AI Wearables

Amazon recently acquired Bee, an AI-powered wearable, and has provided insights into its intended use. The company aims to leverage Bee's innovative features to enhance user experiences, while currently outlining that it will maintain its distinct functions rather than merging directly with Alexa.

Read More
Mark Zuckerberg Announces Meta's Major Expansion in AI Infrastructure
  • TechCrunch
  • Posted by TechCrunch
January 13, 2026

Mark Zuckerberg Announces Meta's Major Expansion in AI Infrastructure

Meta is launching a significant AI infrastructure initiative, with Mark Zuckerberg highlighting plans to substantially increase energy use to support the company's AI expansion efforts in the coming years.

Read More
Pebble Founder Emphasizes His New Venture is Unlike a Typical Startup
  • TechCrunch
  • Posted by TechCrunch
January 13, 2026

Pebble Founder Emphasizes His New Venture is Unlike a Typical Startup

Pebble's founder explains how his new company is distinguishing itself from typical startups by adopting a unique approach that emphasizes sustainable growth and innovation.

Read More
Apple to Integrate Google's Gemini AI for Enhanced Siri Capabilities
  • TechCrunch
  • Posted by TechCrunch
January 13, 2026

Apple to Integrate Google's Gemini AI for Enhanced Siri Capabilities

Apple and Google have formed a multi-year partnership where Apple will utilize Google's Gemini AI models and Google Cloud infrastructure to improve its AI features such as Siri, marking a significant collaboration in advancing AI technologies for both companies.

Read More
Unleashing the Power of AI Skills Beyond Models and Agents
  • The Next Web
  • Posted by The Next Web
January 13, 2026

Unleashing the Power of AI Skills Beyond Models and Agents

Artificial intelligence has evolved from focusing solely on models and agents to emphasizing Skills, the crucial layer where AI translates into practical, real-world value. Skills go beyond prompts or agents, enabling AI to be operational and genuinely useful.

Read More
bionemo image
  • Quartz
  • Posted by Quartz
January 13, 2026

Nvidia and Eli Lilly Partner to Launch AI-Powered Drug Discovery Lab

Nvidia and Eli Lilly are collaborating on a multiyear AI-driven drug discovery lab, combining Eli Lilly's pharmaceutical expertise with Nvidia's cutting-edge hardware to speed up drug development and innovation.

Read More
Haemonetics Acquires Galway-based Vivasure Medical for €185 Million
  • Silicon Republic
  • Posted by Silicon Republic
January 13, 2026

Haemonetics Acquires Galway-based Vivasure Medical for €185 Million

Haemonetics Corporation has purchased Galway's Vivasure Medical in a €185 million deal to expand the reach and development of Vivasure's innovative PerQseal medical technology. This acquisition is expected to strengthen Haemonetics' position in the medtech industry.

Read More
Championing Women in Tech Leadership Roles
  • Inc.
  • Posted by Inc.
January 13, 2026

Championing Women in Tech Leadership Roles

Emphasizing the importance of female leaders in technology, this highlights how diversity in leadership and teams is crucial to modern success and innovation.

Read More
Anthropic Introduces New Feature Transforming Claude App into a Virtual Assistant for Your Desktop
  • Inc.
  • Posted by Inc.
January 13, 2026

Anthropic Introduces New Feature Transforming Claude App into a Virtual Assistant for Your Desktop

Anthropic has launched a feature that enables the Claude app to act as a virtual co-worker by accessing a desktop folder. This update promises enhanced productivity while emphasizing the importance of careful file sharing to protect user privacy.

Read More
Revolutionary Advances in Asteroid Defense, Cancer Treatment, and Neurotechnology Innovation
  • Fast Company
  • Posted by Fast Company
January 13, 2026

Revolutionary Advances in Asteroid Defense, Cancer Treatment, and Neurotechnology Innovation

Scientific advancements are transforming asteroid defense, cancer treatment via immune system mapping, and neurotechnology for cognitive and sleep enhancement. These interdisciplinary efforts, supported by AI, promise significant improvements in human health and safety.

Read More
Disney Introduces New Vertical Video and AI-Powered Video Creation Tools
  • Marketing Dive
  • Posted by Marketing Dive
January 13, 2026

Disney Introduces New Vertical Video and AI-Powered Video Creation Tools

Disney rolls out TikTok-style vertical videos and AI-driven video creation tools, reflecting streaming platforms' efforts to boost media measurement and performance for marketers.

Read More
Google Introduces New Protocol to Boost Commerce Through AI Agents
  • TechCrunch
  • Posted by TechCrunch
January 12, 2026

Google Introduces New Protocol to Boost Commerce Through AI Agents

Google has launched a new protocol that allows merchants to offer discounts directly to users through AI-generated search results. This innovation aims to streamline the shopping experience and promote commerce by leveraging AI technology to connect consumers with personalized deals in real-time.

Read More
Sundar Pichai Highlights AI's Transformative Impact on Retail at NRF 2026
  • google
  • Posted by google
January 12, 2026

Sundar Pichai Highlights AI's Transformative Impact on Retail at NRF 2026

Sundar Pichai's keynote at NRF 2026 emphasized the critical role of AI in reshaping retail, outlining new growth opportunities for businesses ready to embrace technological innovation.

Read More
Emerging Technologies and Tools Empowering Retail Success in the Agentic Shopping Era
  • google
  • Posted by google
January 12, 2026

Emerging Technologies and Tools Empowering Retail Success in the Agentic Shopping Era

Google introduces an open standard for agentic commerce paired with AI technologies to enhance retailer-customer interactions and drive growth, marking a significant advancement in retail strategies.

Read More
Unleashing Innovation: How Leaders Can Blend Productivity with Creativity
  • Fast Company
  • Posted by Fast Company
January 12, 2026

Unleashing Innovation: How Leaders Can Blend Productivity with Creativity

This article explores how leaders can bridge the gap between productivity and creativity to foster innovation and meaningful impact. It emphasizes disciplined practices, organized spaces, and intentional habits to blend efficiency with creative thinking. Leaders are encouraged to adopt a dual identity that values both rigorous execution and imaginative exploration, unlocking breakthroughs and sustained engagement. Practical tips include creative rituals, structured environments, and balanced scheduling to nurture this synergy. The key message is that impactful leadership arises from harmonizing productivity with creativity, making both vital for success.

Read More
The Startup Economy: Steady Currents Beneath the Surface
  • Crunchbase
  • Posted by Crunchbase
January 11, 2026

The Startup Economy: Steady Currents Beneath the Surface

Over the past 25 years, $4 trillion in venture capital has propelled nearly 100,000 scaleups globally, with a concentration of power in North America and APAC. Despite surface-level stability in global innovation rankings, the startup ecosystem has deepened significantly with more ecosystems and increased scaleups. Europe's broad base holds untapped potential amid fragmentation, while emerging regions await their breakthrough. Looking forward to 2030, the number of startup ecosystems is set to nearly triple, offering both opportunity and complexity for investors.

Read More
Which Programming Languages Should You Master in 2026?
  • Silicon Republic
  • Posted by Silicon Republic
January 11, 2026

Which Programming Languages Should You Master in 2026?

Discover the programming languages poised to be most valuable in 2026, helping you choose where to focus your learning efforts for professional growth in the tech industry.

Read More