Purpose and Scope
TreatMyBrand is an independent media outlet covering technology, branding, and business insights for regulated industries. These editorial guidelines define the principles governing our journalistic content, editorial conduct, and dissemination practices. They apply to all content produced, commissioned, or distributed under the TreatMyBrand name.

Editorial Independence
TreatMyBrand operates with full editorial independence. Editorial decisions are made free from undue influence by advertisers, sponsors, partners, or other external stakeholders. Commercial relationships do not determine editorial positioning, conclusions, or coverage priorities.

Any sponsored, paid, or partner-supported content is clearly identified as such and separated from independent editorial content.

Accuracy and Verification
TreatMyBrand is committed to accuracy, precision, and intellectual honesty.
All reasonable efforts are made to verify facts, data, sources, and claims prior to publication. When expert opinion is used, it is clearly identified as analysis or perspective rather than fact.

In the event of a material error, corrections are made promptly and transparently.

Accountability and Transparency
TreatMyBrand takes responsibility for its editorial output.
Sources are cited where appropriate, particularly when referencing data, studies, regulatory frameworks, or third-party analysis. Conflicts of interest are disclosed when relevant.

Editorial content reflects informed judgment and critical analysis, rather than undisclosed advocacy.

Fairness and Integrity
TreatMyBrand strives for fair representation of subjects, companies, and individuals. Coverage is based on relevance, public interest, and professional merit. Critical analysis is conducted respectfully and grounded in evidence.

We avoid sensationalism, misleading framing, and exaggerated claims, particularly in contexts involving regulated industries where trust and credibility are essential.

Regulated Industry Responsibility
Given the sectors we cover—such as healthcare, pharmaceuticals, finance, energy, and public-interest industries—TreatMyBrand applies heightened editorial care. We avoid providing medical, legal, financial, or regulatory advice and clearly distinguish journalism from professional guidance.

We recognise the societal impact of information in regulated contexts and aim to inform decision-making rather than provoke misinterpretation.

Separation of Editorial and Commercial Activities
Editorial and commercial activities are structurally separated. Advertising, partnerships, and commercial collaborations do not influence editorial standards, topic selection, or conclusions.

Sponsored content is clearly labelled as such and does not present itself as independent journalism.

Dissemination and Conduct
TreatMyBrand distributes content responsibly across owned and third-party channels. Headlines, summaries, and social dissemination accurately reflect the substance of the underlying content.

We engage with readers, contributors, and the public in a professional, respectful manner, consistent with our editorial values.

Editorial Responsibility
Ultimate responsibility for these Editorial Guidelines and their application rests with the Editor-in-Chief of TreatMyBrand, acting on behalf of the organisation. Oversight includes ensuring compliance with these principles and updating the guidelines as necessary to reflect evolving standards and regulatory environments.

Availability
These Editorial Guidelines are publicly available on treatmybrand.com and are maintained in a clear, accessible, and understandable form, in line with best practices for media transparency.

User-Generated Content and Eyewitness Material
TreatMyBrand may publish externally submitted content, including reader contributions or eyewitness material, where it provides relevant insight or public-interest value. All such content is subject to the same standards of accuracy, legal compliance, and ethical review as material produced by staff or commissioned contributors.

Verification of Externally Sourced Content
Externally sourced material undergoes a verification process proportionate to its nature and potential impact, which may include source identification, factual cross-checking, contextual validation, and legal or regulatory assessment. Content that cannot be reasonably verified is not published.

Labelling of External Contributions
Content originating from external sources is clearly labelled using appropriate and transparent designations such as “Guest Contribution” or “External Submission,” and eyewitness material is contextualised to distinguish personal observation from verified fact.

Responsible Treatment of Contributors
TreatMyBrand engages with external contributors in a responsible and ethical manner by informing them of editorial review processes, potential edits, and publication conditions, while respecting intellectual property, privacy, and contributor safety.

Opinion and Comment Content
Opinion and comment pieces are clearly distinguished from factual reporting and analysis and are subject to editorial review to ensure compliance with applicable laws and ethical standards, including defamation, privacy, and professional integrity.

Moderation of Comments and Interactive Content
User comments and interactive contributions are moderated post-publication, and TreatMyBrand reserves the right to edit, restrict, or remove content that breaches editorial guidelines, legal requirements, or standards of respectful discourse.

AI-Assisted Content Disclosure
Where AI or algorithmic tools materially contribute to the creation of editorial content, this involvement is clearly disclosed to readers, and all such content remains under full human editorial oversight and responsibility.

Algorithmic Dissemination and Curation
TreatMyBrand uses standard digital systems to distribute and surface content based on factors such as relevance and timeliness, while retaining full editorial control over content selection, prioritisation, and publication decisions.

Anonymity of Sources
TreatMyBrand may grant anonymity to sources where there is a clear and justified need, such as risks to personal safety, professional retaliation, legal exposure, or when information serves a significant public or industry interest that could not otherwise be obtained. Decisions on anonymity are made by the editorial leadership, and the reason for granting anonymity is explained to the audience in a transparent and proportionate manner, without revealing identifying details.

Protection of Privacy and Safety
TreatMyBrand respects the privacy rights and safety of individuals involved in or affected by its journalism. Editorial decisions take into account potential harm, proportionality, and public-interest relevance, particularly in regulated or sensitive contexts. Personal data is handled responsibly, and identifying details are omitted or anonymised where disclosure would create undue risk.

Independence in Relations with Sources
TreatMyBrand maintains editorial independence from all sources. Relationships with sources are conducted in a manner that preserves journalistic autonomy, prevents undue influence, and avoids obligations that could compromise editorial judgment. Sources do not have editorial control over content, framing, or conclusions.

Diversity of Sources
TreatMyBrand seeks to consult a diversity of relevant sources when producing journalistic content, reflecting different perspectives, expertise, and stakeholder positions. Reasonable opportunities for response are provided where appropriate, supporting balanced, informed, and credible coverage.

Sponsored and Commercial Content
TreatMyBrand maintains a strict separation between independently produced editorial content and any form of advertising, sponsorship, commercial partnership, or commissioned material. Commercial considerations do not influence editorial judgment, topic selection, framing, or conclusions.

Identification of Sponsored Content
Where TreatMyBrand publishes sponsored, paid, or partner-supported content, such material is clearly and prominently identified using explicit terms such as “Sponsored,” “Paid Content,” or equivalent wording that is immediately understandable to readers. Particular care is taken with native formats to ensure sponsored material is clearly distinguishable from surrounding editorial content.

Distinction Between News and Opinion
TreatMyBrand requires a clear and consistent distinction between news reporting, analysis, and opinion content. Opinion pieces are clearly labelled and presented as the perspective of the author rather than factual reporting.

Distinction Between Editorial and Commercial Content
Editorial Guidelines require a clear separation and visual distinction between news content and commercial or sponsored material, ensuring that readers can easily identify the nature and origin of each piece of content.

Distinction Between Editorial and External Non-Journalistic Content
Content supplied by external non-journalistic bodies, including partners or third parties, is clearly labelled and distinguished from TreatMyBrand’s independently produced editorial content, preserving transparency, credibility, and editorial integrity.

Correction of Inaccuracies
TreatMyBrand maintains a clear and systematic process for identifying, assessing, and correcting inaccuracies in its content. Members of the public, sources, and individuals with direct knowledge of a story may report potential errors through a clearly published contact channel, and all claims are reviewed promptly by the editorial leadership.

Publication of Corrections
Where a significant inaccuracy or error is confirmed, TreatMyBrand publishes a correction in a timely and transparent manner, using the same URL, format, or equivalent prominence as the original content, and clearly indicating the nature of the correction.

Complaints Contact and Process
TreatMyBrand provides a designated contact point for complaints relating to potential breaches of its journalism principles or Editorial Guidelines. This contact information and the associated complaints process are publicly available and enable an open dialogue with the organisation.

Internal Handling of Complaints
All staff and freelance contributors are informed of the procedure for handling complaints. Any complaint relating to published content is escalated to a senior editorial figure who was not directly involved in the creation of the material, ensuring independent review and accountability.

Resolution of Complaints
TreatMyBrand is committed to resolving all complaints in a fair, reasonable, and timely manner. Outcomes may include clarification, correction, editorial response, or other appropriate action consistent with the nature of the issue raised.

Ombudsperson
TreatMyBrand has an external ombudsperson mechanism through its affiliation with Terraxis, an independent mediation and ombudsman body. This mechanism provides an impartial channel for the review and resolution of complaints relating to editorial conduct, journalistic standards, or potential breaches of the Editorial Guidelines. The independence of this external body is protected by its organisational separation from TreatMyBrand, ensuring objective oversight alongside internal editorial accountability processes.

Accountability Powers
Where internal accountability mechanisms identify a breach of Editorial Guidelines, TreatMyBrand takes appropriate remedial action, which may include corrections, clarifications, editorial review, or process improvements to prevent recurrence and maintain trust.

External Accountability Commitment
TreatMyBrand commits to an independent system of external accountability for its editorial content through its affiliation with Terraxis, an external mediation and ombudsman body. This mechanism provides an additional layer of independent oversight alongside TreatMyBrand’s internal editorial accountability processes.

Compliance with External Accountability Guidance
TreatMyBrand commits to engaging in good faith with any guidance, recommendations, or procedures issued by the external accountability body to which it subscribes, where such guidance relates to editorial conduct or potential breaches of its Editorial Guidelines.

Absence of Conflicting External Oversight
TreatMyBrand is not subject to any external regulatory mechanism for editorial content with which it is unable to comply, and no conflict exists between its editorial practices and the requirements of its external accountability arrangements.

Public Access to External Accountability Mechanisms
TreatMyBrand makes publicly available clear information on how members of the public may contact the external accountability body to raise concerns or complaints regarding potential breaches of its Editorial Guidelines.

Other Professional Associations
TreatMyBrand may publicly list its membership or affiliation with professional bodies that require adherence to published standards or codes of conduct, where applicable, in the interest of transparency and accountability.