Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
info@treatmybrand.com

Support


Monday to Friday
8AM to 8PM
support@treatmybrand.com
Back

Condé Nast faces $35 million Q4 ad shortfall amid executive exits and weak event revenue

Condé Nast faces $35 million Q4 ad shortfall amid executive exits and weak event revenue
  • adweek
  • Posted by adweek
October 31, 2026

Condé Nast faces $35 million Q4 ad shortfall amid executive exits and weak event revenue

Condé Nast expects its Q4 ad revenue to fall over $35 million short, as reported by Adweek. The gap comes after multiple leadership departures and missed event targets. Senior marketing and commercial leaders should watch for further strategy shifts or cost cuts.

Read More
  • Banking Dive
  • Posted by Banking Dive
October 31, 2026

UMB to acquire El Dorado Savings Bank in $506M deal

UMB will buy California-based El Dorado Savings Bank for $506 million, according to Banking Dive. The CEO said more M&A could follow, but only if UMB retains board control. Senior leaders should watch for further consolidation moves.

Read More
Nubank says branding is the hardest part of its U.S. launch
  • Fast Company
  • Posted by Fast Company
October 30, 2026

Nubank says branding is the hardest part of its U.S. launch

Nubank, Brazil’s leading digital bank, launched in the U.S. as Nu and says branding is its biggest challenge. Brand leaders in regulated sectors face similar hurdles as compliance and legal demands multiply. Watch for how Nu adapts its identity in a crowded market.

Read More
Centene cuts 6,000 jobs as Medicare unit nears early break-even
  • Healthcare Dive
  • Posted by Healthcare Dive
October 28, 2026

Centene cuts 6,000 jobs as Medicare unit nears early break-even

Centene expects its Medicare business to break even a year early after a strong third quarter. The insurer has cut 6,000 jobs, incurring severance costs but aiming for higher margins by 2027. Senior healthcare leaders should watch for further margin shifts as restructuring continues.

Read More
Omnicom wins Coca-Cola’s $785m North America media account after losing PepsiCo
  • digiday
  • Posted by digiday
October 23, 2026

Omnicom wins Coca-Cola’s $785m North America media account after losing PepsiCo

Omnicom has won Coca-Cola’s US and Canada media business, worth around $785 million, after losing PepsiCo’s account to Publicis. For CMOs, it shows global brands rebalancing agency partnerships for reach and negotiating power. Watch the impact on media buying and agency-client models.

Read More
AG1 and Crayola CMOs say brand purpose drives premium and loyalty
  • adweek
  • Posted by adweek
October 22, 2026

AG1 and Crayola CMOs say brand purpose drives premium and loyalty

Paulie Dery of AG1 and Victoria Lozano of Crayola share how brands can defend premium positions by focusing on purpose and community, not just product features. For marketing leaders, this means balancing short-term sales with long-term brand value. AI’s role in creativity and trust is also in focus.

Read More
Bridging the Gap: Why Data Science Alone Falls Short Without Decision Science
  • MIT Review
  • Posted by MIT Review
October 20, 2026

Bridging the Gap: Why Data Science Alone Falls Short Without Decision Science

Many data science projects fail because they focus on predictions without addressing the real business decisions managers face. Decision science bridges this gap by modeling actual managerial choices, aligning analytics with business goals, and providing actionable recommendations. Integrating decision science with data science enhances problem framing, data relevance, and metrics that matter, helping organizations transform data insights into impactful business decisions. Leaders should foster collaboration between these fields to drive ROI and strategic success.

Read More
Bridging the Gap: Why Boards Need Both AI Expertise and Effective Oversight
  • Fast Company
  • Posted by Fast Company
October 20, 2026

Bridging the Gap: Why Boards Need Both AI Expertise and Effective Oversight

The rise of AI as a business risk highlights a gap in board expertise and oversight. Fewer than 3% of directors have AI knowledge, yet boards must oversee complex AI risks across multiple domains. Recruiting experts alone isn’t enough; effective AI governance requires distributed oversight, measuring actual director actions, and ensuring minimum competency standards across the board. Boards must build depth and shared accountability in key AI areas to protect companies and manage AI responsibly.

Read More
When Employees Bring Their AI Agents to Work: The Hidden Dangers and What Leaders Must Do
  • Fast Company
  • Posted by Fast Company
October 16, 2026

When Employees Bring Their AI Agents to Work: The Hidden Dangers and What Leaders Must Do

Personal AI agents, now widely adopted, boost productivity but pose significant risks when connected to company systems—data leaks, unauthorized control, and security breaches are common threats. Business leaders must immediately identify AI tool usage, set strict access rules, require human oversight on critical actions, and practice secure disconnection. Without proactive policies, companies face growing vulnerabilities as AI agents become everyday workplace tools.

Read More
The Crucial Role of a Pacer in High-Performing Leadership
  • MIT Review
  • Posted by MIT Review
October 15, 2026

The Crucial Role of a Pacer in High-Performing Leadership

High-performing leaders, much like elite athletes, benefit massively from having a pacer to help regulate their pace—slowing down, speeding up, or maintaining the right tempo. A pacer assists leaders in making better decisions, sticking to strategy, and managing team energy, which prevents burnout and disengagement. Research shows many leaders lack such support, leading to pace-related issues that hurt performance. The right pacer is trustworthy, knowledgeable, and context-aware, coming from various roles depending on leadership needs. Ultimately, pacers help leaders develop internal pacing, enabling sustainable, effective leadership.

Read More
3 Essential Leadership Insights from AI-Driven Organizations
  • Fast Company
  • Posted by Fast Company
October 14, 2026

3 Essential Leadership Insights from AI-Driven Organizations

Successful AI adoption in organizations hinges on redesigning workflows with a people-first mindset. Leading companies emphasize strong data governance, equip their workforce with essential skills blending technology and human insight, and cultivate adaptability through continuous change readiness. This integrated approach fosters trust, accelerates learning, and prepares teams to thrive amidst rapid innovation.

Read More
Redefining Leadership in the Age of AI-Driven Companies
  • Fast Company
  • Posted by Fast Company
October 13, 2026

Redefining Leadership in the Age of AI-Driven Companies

As AI takes on more operational decisions, leadership shifts from managing tasks to setting clear objectives and trade-offs for adaptive systems. Leaders become architects of company governance, balancing priorities and fostering culture to guide AI optimization. This new leadership role focuses on defining what truly matters and steering organizational purpose amid continuous learning and change.

Read More
Why a Supportive Manager Outweighs Remote Work in Job Satisfaction
  • Fast Company
  • Posted by Fast Company
October 11, 2026

Why a Supportive Manager Outweighs Remote Work in Job Satisfaction

Research indicates that good relationships with managers have a stronger impact on job satisfaction than whether employees work remotely or in the office. Supportive leadership, clear communication, and fair pay are key to happier, less burned-out employees. While remote work offers flexibility, it can also increase social isolation and does not automatically improve satisfaction without strong workplace support.

Read More
Rebuilding Trust in HR: Why Leadership Must Take Charge of Employee Well-Being
  • Fast Company
  • Posted by Fast Company
October 11, 2026

Rebuilding Trust in HR: Why Leadership Must Take Charge of Employee Well-Being

Trust in HR to advocate for employees is low because HR is often caught between employee interests and tough business decisions. To improve well-being, companies need senior leaders with real authority to own the issue, use frequent pulse surveys for timely feedback, and hold managers accountable. HR should manage the system, while leadership drives outcomes. Prioritizing well-being as a core business focus fuels better leadership and a stronger workplace culture.

Read More
Starbucks CEO Brian Niccol’s Leadership Revival: Back to Core Values for Company Success
  • Fast Company
  • Posted by Fast Company
October 10, 2026

Starbucks CEO Brian Niccol’s Leadership Revival: Back to Core Values for Company Success

Starbucks’ CEO Brian Niccol drives the company’s comeback by focusing on its foundational strengths—better coffee, faster service, inviting stores, and strong employee support. His leadership highlights the importance of simple, core business principles and investing in staff to enhance customer experience, resulting in renewed growth and momentum.

Read More
When Compliance Workarounds Fail: Lessons from Algorithmic Business Models
  • MIT Review
  • Posted by MIT Review
October 8, 2026

When Compliance Workarounds Fail: Lessons from Algorithmic Business Models

This article examines how minimal compliance workarounds in algorithmic businesses, like Glovo’s response to Spain’s Rider Law, can fail and lead to costly redesigns. It identifies four warning signs—tightening legal rules, visible harm, increased scrutiny, and rising complexity—that signal when limited fixes are insufficient. Drawing on cases including Deliveroo, Airbnb, Uber, and Meta, it highlights the need for durable compliance through product integration, meaningful human oversight, and continuous monitoring. Leaders should carefully evaluate regulatory demands, test impacts, and prepare for potential redesigns to maintain strategic control and avoid escalating costs.

Read More
IMF Chief Urges Swift Global Action on AI Regulation and Debt Reduction
  • Fast Company
  • Posted by Fast Company
October 8, 2026

IMF Chief Urges Swift Global Action on AI Regulation and Debt Reduction

IMF chief Kristalina Georgieva stresses urgent global action to regulate AI, reduce debt, and curb inequality amid economic challenges including AI-driven growth, high national debts, and geopolitical conflicts. She urges governments to implement policies that balance financial stability with social protection and to prepare workforces for technological changes.

Read More
Understanding Why Digital Projects Often Miss the Mark: Key Insights for Leaders
  • MIT Review
  • Posted by MIT Review
October 7, 2026

Understanding Why Digital Projects Often Miss the Mark: Key Insights for Leaders

Digital projects often fail due to confusion between data quality and system usability, which affect user cognitive load in distinct ways. Research shows that good data promotes deep engagement necessary for quality decisions, while good system design reduces mental effort caused by poor navigation and alerts. Addressing only one leads to frustration and subpar results. Leaders must evaluate digital tools by how well they support cognitive processes, focusing on eliminating data redundancies, clear data lineage, essential data fields, and smart alert thresholds to improve user experience and decision outcomes. This approach is crucial for successful AI integration and overall digital investment returns.

Read More
Rehearsing Crisis Readiness with Digital Twins: Unlocking Rehearsal Intelligence
  • MIT Review
  • Posted by MIT Review
October 6, 2026

Rehearsing Crisis Readiness with Digital Twins: Unlocking Rehearsal Intelligence

The article examines the urgent need for organizations to use digital twins—not just for operations but for continuous crisis rehearsal—to prepare for unforeseen disruptions. Highlighting costly failures in 2024 and a lack of crisis simulation adoption among security professionals, it argues traditional exercises and AI alone are insufficient. A five-step framework is offered to help companies transition from reactive plans to anticipatory crisis management, improving resilience, decision-making, and risk response. Successful examples include BMW and Walmart, emphasizing leadership's key role in enabling this strategic shift.

Read More
Amazon Exec Highlights Rarity of Forward-Deployed Engineer Talent: ‘These Professionals Are Unicorns’
  • Business Insider
  • Posted by Business Insider
October 5, 2026

Amazon Exec Highlights Rarity of Forward-Deployed Engineer Talent: ‘These Professionals Are Unicorns’

An Amazon Web Services executive described the challenge of recruiting forward-deployed engineers, referring to these specialists as 'unicorns' due to their scarcity and the high selectivity in hiring them to expand AWS’s engineering capabilities.

Read More