Oracle launches Media Fabric to automate AI video and streaming for brands
Oracle has launched Media Fabric, an AI-powered video and streaming platform, set for release within 12 months. The tool lets brands create multiple ad versions and manage live streams at scale. Regulated-industry CMOs may see new options for compliant, tailored media output.
US court rejects Novo's attempt to halt Lilly obesity drug ads
A US federal judge said Novo failed to show Lilly’s obesity drug ads harmed its sales. The ruling sets a limit on legal tactics for pharma brand claims. Brand leaders should review how courts weigh advertising disputes in competitive markets.
Apple’s Safari restrictions push ad tech firms to server-side identity solutions
Apple’s Safari update has led ad tech firms like ID5 to shift identity infrastructure server-side. This change affects digital marketing strategies and publisher revenues, as more ad spend may move to walled gardens. Leaders should assess server-side costs and privacy risks.
Lush grows revenue to £736m after quitting paid social media ads
Lush pulled in £736.2 million in 2025 after leaving paid social media ads in protest at data privacy and mental health concerns. The brand focused on creators, in-person events and its own channels. CMOs may need to rethink reliance on paid social for growth.
Meta faces global publisher backlash over new content scraping terms
Meta’s updated scraping terms, set for 30 October, have triggered a coordinated response from publisher trade bodies. Senior marketing and brand leaders face uncertainty over content rights and licensing revenue. Watch for regulatory and legal pushback in the US, UK and EU.
Salesforce’s $5.7 billion Braze deal raises platform lock-in risks for marketers
Salesforce plans to buy Braze for $5.66 billion, aiming to connect real-time engagement and AI tools with its marketing suite. For regulated-industry marketers, this could mean fewer vendor options and tougher data migration. Watch for regulatory approval and integration details.
Meta reports slower ad revenue after EU limits on personalisation
Meta says ad revenue growth has slowed since the EU allowed users to opt for less personalised ads. This matters for regulated-sector marketers who rely on digital targeting to reach customers. Watch for further changes in digital ad strategies and regulatory responses.
Omnicom wins Coca-Cola’s $785m North America media account after losing PepsiCo
Omnicom has won Coca-Cola’s US and Canada media business, worth around $785 million, after losing PepsiCo’s account to Publicis. For CMOs, it shows global brands rebalancing agency partnerships for reach and negotiating power. Watch the impact on media buying and agency-client models.
Meta shifts AI ad risk to brands as new terms take effect
Meta has updated its ad terms, making advertisers fully responsible for AI-generated changes to their ads from 30 October. This move means brands must monitor and control AI features to avoid unwanted content. Legal and reputational risks may increase for regulated firms.
Walmart Connect pushes brand lift studies to attract holiday ad budgets
Walmart Connect is offering on-site brand lift studies to brands ahead of the holiday season, according to Digiday. The move aims to prove ad effectiveness and attract more media spend as Q4 budgets are finalised. Marketing leaders should watch for wider adoption of incrementality tests.
AG1 and Crayola CMOs say brand purpose drives premium and loyalty
Paulie Dery of AG1 and Victoria Lozano of Crayola share how brands can defend premium positions by focusing on purpose and community, not just product features. For marketing leaders, this means balancing short-term sales with long-term brand value. AI’s role in creativity and trust is also in focus.
Meta's Q3 ad revenue rises 26% but legal charge cuts profit by 37%
Meta reported $64.6 billion in Q3 revenue, up 26%, with ad impressions rising 10%. A $9.9 billion legal charge linked to youth mental health lawsuits cut operating income by 37%. CMOs should note the impact of AI-driven ad growth amid ongoing regulatory risk.
Salesforce to buy Braze for $5.66 billion in AI marketing push
Salesforce plans to acquire Braze for $5.66 billion, offering $47.50 per share in cash. The deal aims to strengthen Salesforce’s AI-powered marketing tools for enterprise clients. Marketing and digital leaders should watch for shifts in AI-driven engagement strategies.
Billion Dollar Boy Group Anticipates Creator Marketing Surge with B2B Focus
Billion Dollar Boy Group's acquisition of LinkedIn-focused Creator Authority is expected to drive global revenue past $100 million next year, highlighting a strategic move toward B2B creator marketing as a growth frontier.
Navigating Brand Presence and Precision in the Era of AI-Driven Search
As AI-driven search reshapes digital discovery, companies face new challenges in ensuring their brand's visibility and accuracy in AI-generated answers. Research highlights common pitfalls like outdated content and organizational inertia. Generative Engine Optimization (GEO) emerges as a strategic practice requiring brands to make content AI-friendly, monitor AI responses rigorously, and manage both owned and third-party digital presence. By adopting systematic audits and new metrics, businesses can safeguard their reputation, turning AI visibility into a competitive edge as search evolves beyond clicks to accurate brand representation.
Why Multilingual AI Markets Are Your Next Big Opportunity
Focusing AI efforts only on English-speaking users limits access to a huge international market. To attract a million more users, businesses must address the complexities of multilingual engagement rather than just relying on simple translations.
Harnessing AI to Challenge and Improve Your Work
Asking AI to challenge your ideas instead of just assisting can enhance critical thinking and improve results. Research shows that human-AI collaboration with opposing viewpoints leads to better work by preventing echo chambers and encouraging new insights. Encouraging employees to question AI outputs leverages friction to boost creativity and performance.
Rising Pressure on CMOs as Their Tenures Shorten and Responsibilities Grow
A recent study reveals that CMOs are under increasing pressure as their average tenure decreases and job demands multiply. Notably, new marketers tend to have stronger AI skills than longer-serving CMOs, indicating a shift in the expertise required in marketing leadership roles.
AI-Driven Creative Production Gains Traction Among Mid-Level CMOs
AI-driven creative production is increasingly embraced by mid-level CMOs beyond the billion-dollar companies, signaling a shift towards widespread use of scalable AI tools in marketing.
Navigating Transparency Challenges: Agency Fees in Creator Marketing Deals
With growing budgets in creator marketing, marketers are focusing more on the transparency of agency fees in these deals. Unclear commissions are causing concern over budget use and fairness, prompting calls for more openness in fee structures to better manage creator partnerships.