Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
info@treatmybrand.com

Support


Monday to Friday
8AM to 8PM
support@treatmybrand.com
Back

Volkswagen to Cut 50,000 Jobs Amid Major Company Restructuring

Volkswagen to Cut 50,000 Jobs Amid Major Company Restructuring
  • Business Insider
  • Posted by Business Insider
September 4, 2026

Volkswagen to Cut 50,000 Jobs Amid Major Company Restructuring

Volkswagen is undertaking a significant corporate restructuring, planning to cut 50,000 jobs to become more agile and competitive in response to rising challenges from Chinese automakers.

Read More
Choosing the Right Chief Purpose Officer for Your Organization
  • MIT Review
  • Posted by MIT Review
September 3, 2026

Choosing the Right Chief Purpose Officer for Your Organization

This research identifies four types of Chief Purpose Officers—Visionary, Activist, Architect, and PR Strategist—each suited to different organizational needs in advancing corporate purpose. Understanding these archetypes helps companies select leaders who can effectively embed purpose in culture, strategy, systems, or communication, ensuring purpose becomes a lasting force within the organization.

Read More
How Leadership Anxiety Undermines Organizational Transformation
  • MIT Review
  • Posted by MIT Review
September 3, 2026

How Leadership Anxiety Undermines Organizational Transformation

This article explores how unaddressed leadership anxiety can sabotage organizational transformation efforts. Based on a rigorous four-year ethnographic study, it uncovers a pattern of defensive organizing where leaders and teams avoid confronting deeper fears, resulting in stalled change and blame. The key to successful transformation lies in leaders embracing anxiety with courage, curiosity, and care to foster honest dialogue and meaningful progress. It challenges the myth of flawless leadership and highlights anxiety as an inevitable yet manageable aspect of guiding change.

Read More
Meta's Ambitious AI Plan to Reduce Teams by 60% Falls Short
  • The Next Web
  • Posted by The Next Web
September 1, 2026

Meta's Ambitious AI Plan to Reduce Teams by 60% Falls Short

Meta's Project OT aimed to reduce workforce by 60% and automate tasks with AI, but the technology underperformed, leading to a revision of the plan.

Read More
IBM Collaborates with OpenAI to Expand Enterprise AI Capabilities
  • TechCrunch
  • Posted by TechCrunch
August 14, 2026

IBM Collaborates with OpenAI to Expand Enterprise AI Capabilities

IBM is partnering with OpenAI to advance enterprise AI by training and certifying a large number of consultants on OpenAI technologies, strengthening their capability to deliver innovative AI solutions to businesses.

Read More
Why Customer Experience Transformation Fails and How to Overcome the Obstacles
  • Entrepreneur
  • Posted by Entrepreneur
August 14, 2026

Why Customer Experience Transformation Fails and How to Overcome the Obstacles

Many organizations face significant challenges in transforming customer experience, often stalling before achieving impactful change due to common obstacles and misconceptions.

Read More
How AI Is Elevating Marketing Leadership Standards
  • Inc.
  • Posted by Inc.
August 14, 2026

How AI Is Elevating Marketing Leadership Standards

AI is fundamentally transforming organizational processes, raising the standards and expectations for leadership within the marketing sector. This shift is changing how marketing leaders approach strategy, decision-making, and innovation, ensuring they stay ahead in a competitive landscape.

Read More
AI Adoption Accelerates Amid Middle Management Challenges and HR Leadership Gaps
  • Fast Company
  • Posted by Fast Company
August 14, 2026

AI Adoption Accelerates Amid Middle Management Challenges and HR Leadership Gaps

Companies are rapidly adopting AI and restructuring middle management, yet many managers are unprepared for these changes. A Paradigm survey reveals that while AI and efficiency are top priorities, there is a gap between ambition and implementation. HR leaders, particularly chief people officers, need to play a central role in guiding this transformation, empowering managers, and ensuring AI adoption is effectively integrated with a human-centric approach.

Read More
5 Essential Strategies to Successfully Scale Warehouse Automation
  • Fast Company
  • Posted by Fast Company
August 14, 2026

5 Essential Strategies to Successfully Scale Warehouse Automation

Warehouse automation is essential but complex, especially for multi-site projects. Success requires aligning priorities, dedicating teams, creating test environments, standardizing processes, and choosing the right rollout strategy. Viewing warehouses as networks and fostering a supportive culture are key to unlocking automation's full potential across facilities.

Read More
3 Essential Truths About Change Management Consultants Won't Share
  • Fast Company
  • Posted by Fast Company
August 14, 2026

3 Essential Truths About Change Management Consultants Won't Share

Change management consultants often focus on sales and communication rather than real transformation. True change requires overcoming resistance, leveraging small groups united by purpose, and planning to sustain victories. Success depends on networks and shared values rather than slogans or quick wins.

Read More
Panera Bread Appoints Andrew Rebhun as New CMO Amid Ongoing Transformation
  • Marketing Dive
  • Posted by Marketing Dive
August 14, 2026

Panera Bread Appoints Andrew Rebhun as New CMO Amid Ongoing Transformation

Panera Bread has hired Andrew Rebhun, an experienced marketer with leadership roles at El Pollo Loco and Cava, to serve as its new chief marketing officer. Rebhun will direct all marketing activities as the company advances its transformation strategy.

Read More
From Product Marketer to CMO: Six Years Growing with Vanta
  • firstround
  • Posted by firstround
August 13, 2026

From Product Marketer to CMO: Six Years Growing with Vanta

Starting as Vanta's first product marketer and witnessing its growth to a $4.15B company over six years, I evolved professionally to become CMO by embracing constant reinvention alongside the company’s journey.

Read More
Zohran Mamdani Leads NYC Tech Team to Revolutionize City Services
  • Wired
  • Posted by Wired
August 8, 2026

Zohran Mamdani Leads NYC Tech Team to Revolutionize City Services

New York City's mayor has assembled a team of Silicon Valley and US Digital Service veterans under Zohran Mamdani to improve city services with innovative software, aiming for a modern, efficient public sector.

Read More
PayPal Signals Openness to Higher Acquisition Bids After Strong Q2 Performance
  • TechCrunch
  • Posted by TechCrunch
August 6, 2026

PayPal Signals Openness to Higher Acquisition Bids After Strong Q2 Performance

PayPal reported better-than-anticipated Q2 earnings and highlighted its AI-driven strategic turnaround. The company remains open to acquisition proposals that could deliver increased value to its shareholders.

Read More
Leading AI Transformation: A CEO’s Crucial Role in Organizational Change
  • Fast Company
  • Posted by Fast Company
August 6, 2026

Leading AI Transformation: A CEO’s Crucial Role in Organizational Change

AI transformation demands more than technology adoption; it requires CEOs to lead a people-centered organizational change called "recomposition." This involves reshaping existing talent and culture, pacing AI adoption carefully to avoid costly mistakes, and making tough decisions about who can adapt. Success is measured by becoming a more capable company, not necessarily a bigger one. Ultimately, AI transformation is a marathon led from the top.

Read More
Instacart’s CTO Highlights AI’s Role in Eliminating Tech Debt and Transforming Engineering Work
  • Venturebeat
  • Posted by Venturebeat
August 6, 2026

Instacart’s CTO Highlights AI’s Role in Eliminating Tech Debt and Transforming Engineering Work

Instacart’s CTO reveals how AI now handles most repetitive coding tasks, reducing tech debt and transforming software development. Their AI-driven systems enable engineers to focus on strategic problems and improve reliability by learning from past incidents. This shift is changing the engineer’s role to supervising AI, coordinating experiments, and democratizing domain knowledge across teams.

Read More
How GM Transformed Its Engineering Process with AI Agents, Tripling Merged Pull Requests
  • Venturebeat
  • Posted by Venturebeat
August 6, 2026

How GM Transformed Its Engineering Process with AI Agents, Tripling Merged Pull Requests

General Motors revolutionized its autonomous vehicle engineering by integrating AI agents into its workflows, enabling engineers to focus less on coding and more on oversight. This innovation tripled merged pull requests, accelerated feature releases, and reduced defects by automating data analysis, problem triage, and testing across development stages. GM’s method, which involved deep integration of AI with internal tools and careful oversight, highlights the potential of AI-driven workflow redesign to boost software engineering efficiency and quality.

Read More
Lessons from Three Decades of Leadership in Tech Transformation
  • Entrepreneur
  • Posted by Entrepreneur
August 6, 2026

Lessons from Three Decades of Leadership in Tech Transformation

This guide shares key lessons learned from 30 years of experience in technology, focusing on the evolution from a technical builder to a leader capable of driving significant transformation within organizations.

Read More
How 5 Startups Are Building Trust and Connectivity for Enterprise AI Agents
  • Venturebeat
  • Posted by Venturebeat
August 5, 2026

How 5 Startups Are Building Trust and Connectivity for Enterprise AI Agents

Five startups are pioneering solutions to enhance enterprise AI agents by enabling seamless communication, trust, security, and auditability. BAND focuses on orchestrating multi-agent systems; Conifers accelerates cybersecurity response; Raindrop AI provides critical issue detection and simulation; Arcade.dev offers secure authorization and observability; and Omilia improves customer experience with a self-learning AI platform. Collectively, they are shaping the next generation of trustworthy and interconnected AI agents for enterprises.

Read More
Target SVP Emphasizes the Competitive Edge in AI Ecosystem Beyond Just Models
  • Venturebeat
  • Posted by Venturebeat
August 5, 2026

Target SVP Emphasizes the Competitive Edge in AI Ecosystem Beyond Just Models

Target's AI strategy focuses on building strong systems and governance around AI models to create a real competitive advantage. AI agents at Target earn autonomy over time and are closely monitored for performance and compliance, ensuring reliability and scalability. This comprehensive approach includes cultural shifts within teams to manage AI-human workflows effectively, underlining the importance of architecture, security, and continuous evaluation in leveraging AI for business value.

Read More