Omnicom has named Tom Schwenger as chief executive officer of its health marketing branch, replacing Dana Maiman. Schwenger will oversee Omnicom Health’s global marketing agencies, focusing on developing client engagement models for the pharma, biotech, and consumer healthcare sectors. He will work with agency leaders and integrated client leads, using Omni and Acxiom, Omnicom’s data and AI platforms, to support client work.
Schwenger joins from Veeva Systems, where he was president and chief customer officer, and is credited with encouraging early AI adoption and significant revenue growth. His background in pharma, biotech, and healthcare is expected to shape Omnicom Health’s approach to data-driven marketing and client service. He will transition into the role alongside Michael Larson, chair of Omnicom Health.
For senior marketing and brand leaders in healthcare, Schwenger’s appointment signals a likely shift toward more integrated, technology-driven client solutions. The move comes as Omnicom aims to respond to rapid change in the pharma and healthcare sectors. Watch for new engagement models and expanded use of AI in Omnicom Health’s offerings.
