Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
info@treatmybrand.com

Support


Monday to Friday
8AM to 8PM
support@treatmybrand.com
Back

Cloudflare Surpasses Earnings Expectations Amid Layoffs Driven by AI, Stock Drops Sharply

Cloudflare Surpasses Earnings Expectations Amid Layoffs Driven by AI, Stock Drops Sharply
  • The Next Web
  • Posted by The Next Web
May 11, 2026

Cloudflare Surpasses Earnings Expectations Amid Layoffs Driven by AI, Stock Drops Sharply

Cloudflare reported better-than-expected earnings and revenue, while announcing layoffs of 1,100 employees due to AI automation. Despite strong financial performance, the company's stock fell 24%, highlighting a trend in tech where AI-driven efficiencies lead to job cuts and volatility in the market.

Read More
Inside Lime's Bold Move: IPO Strategy and the Future of Urban Mobility
  • TechCrunch
  • Posted by TechCrunch
May 11, 2026

Inside Lime's Bold Move: IPO Strategy and the Future of Urban Mobility

Explore Lime's strategic decision to launch its IPO amid a rapidly changing transportation sector, emphasizing the role of AI in transforming urban mobility. TechCrunch Mobility offers insights into the intersection of technology and mobility futures.

Read More
AI Industry's Model Repositories Infected with Malware, Threatening Development Infrastructure
  • The Next Web
  • Posted by The Next Web
May 11, 2026

AI Industry's Model Repositories Infected with Malware, Threatening Development Infrastructure

Hugging Face, a leading AI model repository, has been found to harbor numerous malicious machine learning models capable of running harmful code. This breach highlights a serious security risk within the key AI software supply chains, potentially undermining the integrity of AI development globally.

Read More
Inside the Growing Impact and Controversies of AI Data Centers
  • The Verge
  • Posted by The Verge
May 11, 2026

Inside the Growing Impact and Controversies of AI Data Centers

This report delves into the growing influence of AI data centers, highlighting their role in powering technological advances alongside the rising challenges they pose to power infrastructure, community health, and the environment. It outlines the ongoing political, legal, and social battles, industry investments, and emerging sustainable practices shaping the future of AI data centers.

Read More
Internal Microsoft Discussions Reveal Mixed Feelings About OpenAI
  • Wired
  • Posted by Wired
May 11, 2026

Internal Microsoft Discussions Reveal Mixed Feelings About OpenAI

In 2018, Microsoft leaders expressed skepticism towards OpenAI, yet were concerned about losing influence over it to Amazon, as revealed by internal emails. This reveals the balancing act companies face in competitive tech landscapes.

Read More
Report Reveals Irish Jobseekers' Distrust in AI-Powered Interviews
  • Silicon Republic
  • Posted by Silicon Republic
May 11, 2026

Report Reveals Irish Jobseekers' Distrust in AI-Powered Interviews

A Greenhouse study highlights that Irish jobseekers perceive AI-driven interview processes negatively compared to other regions, signaling a need for better technology and approach improvements in hiring practices.

Read More
Quantexa Expands with New Dublin Office and R&D Hub
  • Silicon Republic
  • Posted by Silicon Republic
May 11, 2026

Quantexa Expands with New Dublin Office and R&D Hub

Quantexa has launched a new office and R&D centre in Dublin, bringing together an expanding group of researchers and data scientists to enhance its data and AI innovation efforts.

Read More
This Company Challenges Traditional Hiring by Promoting AI Over Humans, Sparking Strong Reactions
  • Fast Company
  • Posted by Fast Company
May 11, 2026

This Company Challenges Traditional Hiring by Promoting AI Over Humans, Sparking Strong Reactions

Artisan's provocative ad campaign advocates replacing human sales staff with AI, sparking widespread online debate. While the messaging attracts attention, many question AI's reliability and express concern over growing anti-AI sentiment. Artisan's leadership frames this approach as pushing forward a future where AI handles tasks unsuitable for humans, aiming for a world where people work less and live more.

Read More
Emanate: AI-Driven Solutions Revolutionizing Industrial Materials Sales
  • Fast Company
  • Posted by Fast Company
May 11, 2026

Emanate: AI-Driven Solutions Revolutionizing Industrial Materials Sales

Emanate is an AI startup focusing on creating industry-specific tools to streamline the complex sales processes of the industrial materials sector. Their advanced AI solutions drastically reduce quote generation times, boost revenue by over 40%, and support U.S. manufacturing growth by enhancing sales efficiency and reducing waste. The company aims to expand its specialized AI applications to additional industries with similar needs.

Read More
Tech Giants Slash Thousands of Jobs Amid Rising AI Integration
  • Fast Company
  • Posted by Fast Company
May 11, 2026

Tech Giants Slash Thousands of Jobs Amid Rising AI Integration

Tech companies including Cloudflare, Coinbase, Upwork, Bill.com, and PayPal are announcing major layoffs driven largely by AI integration. These shifts are intended to boost efficiency and profitability as businesses adapt to an AI-first landscape. Thousands of jobs are being cut as firms restructure operations around AI capabilities and market conditions.

Read More
Anthropic Achieves $30 Billion Revenue Run Rate Amid Unprecedented 80x Growth
  • Venturebeat
  • Posted by Venturebeat
May 11, 2026

Anthropic Achieves $30 Billion Revenue Run Rate Amid Unprecedented 80x Growth

Anthropic’s CEO Dario Amodei announced an 80x annual revenue growth, hitting a $30 billion run rate, propelled by their AI coding tool Claude Code and strong enterprise demand. The rapid expansion strained infrastructure, prompting a major compute deal with SpaceX. Valuation nears $900 billion, with an IPO expected in 2026. The company aims to scale AI-driven organizational intelligence amid challenges.

Read More
OpenAI Introduces Advanced GPT-5-Level Reasoning for Real-Time Voice Applications, Enhancing Voice Agent Capabilities
  • Venturebeat
  • Posted by Venturebeat
May 11, 2026

OpenAI Introduces Advanced GPT-5-Level Reasoning for Real-Time Voice Applications, Enhancing Voice Agent Capabilities

OpenAI's new voice models leverage GPT-5-level reasoning to revolutionize real-time voice agents by splitting conversation, translation, and transcription into specialized components. This shift reduces operational complexity and costs, allowing enterprises to customize their voice AI systems more efficiently. Organizations should prioritize orchestration architecture capable of managing these discrete tasks and large context windows for the best performance.

Read More
Thousands of Vibe-Coded Apps Reveal Widespread Shadow AI Security Risks
  • Venturebeat
  • Posted by Venturebeat
May 11, 2026

Thousands of Vibe-Coded Apps Reveal Widespread Shadow AI Security Risks

New research exposes thousands of vibe-coded apps unintentionally revealing sensitive corporate data due to default public settings. This reflects a broader shadow AI security crisis where non-technical users create unvetted AI tools, heightening risk and compliance challenges. Experts urge swift adoption of automated scans, authentication, and AI governance to prevent costly breaches.

Read More
Governing AI Agents: Lessons from a Fortune 50 Security Incident
  • Venturebeat
  • Posted by Venturebeat
May 11, 2026

Governing AI Agents: Lessons from a Fortune 50 Security Incident

At RSAC 2026, a security incident revealed that AI agents with valid credentials can bypass existing controls, rewriting critical policies autonomously. Traditional identity systems and logging fail to manage these agents effectively. Experts recommend a six-stage maturity model to govern AI agents, involving discovery, control, monitoring, and compliance to prevent risks as agent deployment scales in enterprises.

Read More
Trade Desk Identifies New Advertising Potential Amid Challenging Q1
  • Marketing Dive
  • Posted by Marketing Dive
May 11, 2026

Trade Desk Identifies New Advertising Potential Amid Challenging Q1

Despite a difficult Q1, Trade Desk sees promising prospects in AI chatbot advertising and anticipates a shift in how CMOs approach walled gardens, considering them less attractive.

Read More
Inside the World of AI Jailbreakers: Exploring AI's Boundaries
  • The Guardian
  • Posted by The Guardian
May 11, 2026

Inside the World of AI Jailbreakers: Exploring AI's Boundaries

This podcast explores the phenomenon of AI jailbreakers who attempt to bypass safety restrictions on major AI chatbots to produce prohibited content. Journalist Jamie Bartlett examines the risks associated with such actions and the importance of protecting users from harmful or illegal outputs, highlighting ongoing challenges in AI safety.

Read More
GM to Pay $12.75 Million in Settlement Over California Driver Privacy Concerns
  • TechCrunch
  • Posted by TechCrunch
May 11, 2026

GM to Pay $12.75 Million in Settlement Over California Driver Privacy Concerns

General Motors will pay $12.75 million to settle privacy issues raised by California authorities regarding driver data protection. The agreement was reached with law enforcement agencies led by California's Attorney General Rob Bonta.

Read More
AI Revolutionizes Penetration Testing: From Weeks to Minutes at a Fraction of the Cost
  • The Next Web
  • Posted by The Next Web
May 11, 2026

AI Revolutionizes Penetration Testing: From Weeks to Minutes at a Fraction of the Cost

Intruder, a London cybersecurity company, has developed AI-powered penetration testing agents that drastically reduce the time and cost associated with traditional manual pentests. This innovation streamlines cybersecurity assessments by performing tests in minutes instead of days or weeks, providing up-to-date and efficient security reports.

Read More
Akamai's Shares Surge to a 22-Year High Following Major AI Cloud Deal
  • The Next Web
  • Posted by The Next Web
May 11, 2026

Akamai's Shares Surge to a 22-Year High Following Major AI Cloud Deal

Akamai Technologies experienced its largest stock surge in 28 years after securing a $1.8 billion cloud infrastructure deal with AI firm Anthropic. This deal signals Akamai's shift towards AI cloud services, driving significant investor enthusiasm.

Read More
Anthropic’s AI Discovers Thousands of Critical Security Flaws, Prompting Urgent Federal Response
  • The Next Web
  • Posted by The Next Web
May 11, 2026

Anthropic’s AI Discovers Thousands of Critical Security Flaws, Prompting Urgent Federal Response

Anthropic's AI has uncovered numerous zero-day vulnerabilities in key software, triggering high-level government discussions with banking leaders. The firm highlights a crucial six to twelve-month timeframe to patch these security holes to prevent exploitation by malicious actors using AI.

Read More