How Enterprise Marketing Teams Are Using Neuromarketing Research to Win in Regulated Categories
TLDR: Regulated-industry marketers who build neuromarketing capabilities at pre-launch stage convert compliance...
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Why Most SME Marketing Budgets Are Structured Backwards, and the Reallocation That Changes Results
TLDR: SMEs that restructure marketing budgets away from paid acquisition and toward...
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PepsiCo’s New Identity: Heritage Reimagined for a Digital-First Era
PepsiCo’s first corporate rebrand in twenty-five years signals a decisive strategic reset that turns design into a vehicle for growth
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Anne-Marie Vernier on the consultant mindset: diagnose first, design second, deliver always
That mission shapes how we define a consultant. At Kainjoo, a consultant diagnoses brand-tech issues and designs solutions that teams can adopt with confidence. Anne-Marie Vernier embodies that definition with a grounded, decision-led approach that turns ambiguity into a clear path.
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Meta Expands Brand Rights Protection on Facebook and Instagram
TL;DR: The Context Behind Meta’s Brand Rights Protection Updates and Strategy A...
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Influence Mapping: The New Blueprint for Marketing Impact
For years, marketing strategy followed the linear funnel. A consumer would move...
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Ipsen's Strategic Transformation: A Comprehensive Case Study
David Loew took over as CEO of Ipsen during a turbulent period marked by a 70% drop in share price due to the FDA’s hold on palovarotene, a drug for a rare bone disease. Concurrently, their flagship product, Somatuline, faced new generic competition, and the company’s R&D pipeline was heavily skewed towards late-stage assets, posing significant challenges.
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Kainjoo Partners with Madgicx to Transform Programmatic Buying with AI
Kainjoo, a leader in strategic marketing solutions, proudly announces a transformative partnership with Madgicx, an advanced AI-based platform for programmatic buying. This collaboration aims to enhance Kainjoo's advertising strategies by integrating cutting-edge AI technologies to deliver superior marketing outcomes.
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