PepsiCo’s New Identity: Heritage Reimagined for a Digital-First Era
PepsiCo’s first corporate rebrand in twenty-five years signals a decisive strategic reset that turns design into a vehicle for growth
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Anne-Marie Vernier on the consultant mindset: diagnose first, design second, deliver always
That mission shapes how we define a consultant. At Kainjoo, a consultant diagnoses brand-tech issues and designs solutions that teams can adopt with confidence. Anne-Marie Vernier embodies that definition with a grounded, decision-led approach that turns ambiguity into a clear path.
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Meta Expands Brand Rights Protection on Facebook and Instagram
All enrolled Brand Rights Protection accounts on Facebook and Instagram can now report suspected scam ads at scale, even when no direct intellectual property is used.
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Influence Mapping: The New Blueprint for Marketing Impact
For years, marketing strategy followed the linear funnel. A consumer would move...
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Ipsen's Strategic Transformation: A Comprehensive Case Study
David Loew took over as CEO of Ipsen during a turbulent period marked by a 70% drop in share price due to the FDA’s hold on palovarotene, a drug for a rare bone disease. Concurrently, their flagship product, Somatuline, faced new generic competition, and the company’s R&D pipeline was heavily skewed towards late-stage assets, posing significant challenges.
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Kainjoo Partners with Madgicx to Transform Programmatic Buying with AI
Kainjoo, a leader in strategic marketing solutions, proudly announces a transformative partnership with Madgicx, an advanced AI-based platform for programmatic buying. This collaboration aims to enhance Kainjoo's advertising strategies by integrating cutting-edge AI technologies to deliver superior marketing outcomes.
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