Customer Expectations Held Flat for Eleven Years. Patience Ran Out.
The American Customer Satisfaction Index read 76.1 in August 2026, the same score it held in 2015, so United States customer expectations have held flat for eleven years while complaints hit records and the variable that actually moved was tolerance.
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PepsiCo’s New Identity: Heritage Reimagined for a Digital-First Era
PepsiCo’s first corporate rebrand in twenty-five years signals a decisive strategic reset that turns design into a vehicle for growth
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