Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
info@treatmybrand.com

Support


Monday to Friday
8AM to 8PM
support@treatmybrand.com
Back

Inside the Physical Reality of Tech: Reporting on AI’s Vast Datacentres

Inside the Physical Reality of Tech: Reporting on AI's Vast Datacentres
  • The Guardian
  • Posted by The Guardian
July 13, 2026

Inside the Physical Reality of Tech: Reporting on AI's Vast Datacentres

The Guardian’s tech journalists are investigating how huge AI datacentres and energy infrastructures are shaping the AI revolution. Their work reveals the physical and environmental realities behind these projects, including false claims about renewable energy use, emphasizing that AI’s growth depends heavily on tangible, physical challenges.

Read More
OpenAI’s Safety Chief to Depart Amid Team Restructuring
  • Wired
  • Posted by Wired
July 12, 2026

OpenAI’s Safety Chief to Depart Amid Team Restructuring

Johannes Heidecke's exit from OpenAI coincides with the company's efforts to merge its research and safety teams to foster better collaboration and alignment.

Read More
Meta Pulls Muse Image AI Just Days After Launch Amid Privacy Concerns
  • The Next Web
  • Posted by The Next Web
July 12, 2026

Meta Pulls Muse Image AI Just Days After Launch Amid Privacy Concerns

Meta removed its Muse Image AI feature from Instagram and its AI app just three days after release due to privacy concerns tied to a design flaw. The move underscores challenges tech companies face balancing innovation with user privacy protections.

Read More
Apple Accuses OpenAI of Stealing Trade Secrets Under Senior Management Oversight
  • TechCrunch
  • Posted by TechCrunch
July 11, 2026

Apple Accuses OpenAI of Stealing Trade Secrets Under Senior Management Oversight

Apple has filed a lawsuit against OpenAI, alleging that senior leaders at OpenAI, including a former Apple employee, directed the theft of Apple's trade secrets. This accusation highlights serious concerns about corporate espionage and the protection of intellectual property within the tech industry.

Read More
SK Hynix Secures $26.5B in Largest US Foreign IPO, Urged to Expand US Chip Manufacturing
  • TechCrunch
  • Posted by TechCrunch
July 11, 2026

SK Hynix Secures $26.5B in Largest US Foreign IPO, Urged to Expand US Chip Manufacturing

SK Hynix raised a historic $26.5 billion in the biggest foreign IPO in US history, driven by the booming AI chip market. This success has sparked calls for the company, along with Samsung, to build new semiconductor factories in the US to support growing technological demands and reduce reliance on overseas manufacturing.

Read More
Oratomic Secures $300M to Develop Scalable Quantum Computer with Just 20K Qubits
  • TechCrunch
  • Posted by TechCrunch
July 11, 2026

Oratomic Secures $300M to Develop Scalable Quantum Computer with Just 20K Qubits

Oratomic raises $300 million from top venture capital firms to develop a viable quantum computer requiring just 20,000 qubits, marking a major step forward in quantum technology.

Read More
EU to Impose Fines on Meta Over Addictive Facebook and Instagram Features
  • TechCrunch
  • Posted by TechCrunch
July 11, 2026

EU to Impose Fines on Meta Over Addictive Facebook and Instagram Features

The European Commission is set to fine Meta for breaching the Digital Services Act due to addictive design features on Facebook and Instagram, including infinite scroll, autoplay, and personalized algorithms that drive excessive user engagement.

Read More
Why Companies Are Moving Away from Renting AI: Insights from Hugging Face’s CEO
  • TechCrunch
  • Posted by TechCrunch
July 11, 2026

Why Companies Are Moving Away from Renting AI: Insights from Hugging Face’s CEO

Hugging Face CEO Clem Delangue reveals that open source AI is booming, with many Fortune 500 companies turning to platforms like Hugging Face to build and own their AI models instead of relying on rented solutions. This shift marks a significant trend in how businesses approach AI development.

Read More
OpenAI's GPT-5.6 Named Preferred Model for Microsoft Copilot 365 Amid Separation Talks
  • TechCrunch
  • Posted by TechCrunch
July 11, 2026

OpenAI's GPT-5.6 Named Preferred Model for Microsoft Copilot 365 Amid Separation Talks

Despite rumors of a potential split, OpenAI's GPT-5.6 is set to continue powering Microsoft Copilot 365, reinforcing the integration of advanced AI technology within Microsoft's productivity suite.

Read More
AI Startup Lyzr Successfully Uses Its Own Agent to Secure $100M Funding
  • TechCrunch
  • Posted by TechCrunch
July 11, 2026

AI Startup Lyzr Successfully Uses Its Own Agent to Secure $100M Funding

Lyzr, an AI enterprise agent startup, raised $100 million using its own AI agent, proving the efficiency and reliability of its technology in real-world applications.

Read More
Tracking Systemic Shifts to Enhance Organizational Resilience
  • The Next Web
  • Posted by The Next Web
July 11, 2026

Tracking Systemic Shifts to Enhance Organizational Resilience

AI is creating complex, interconnected enterprise systems, making it essential for organizations to maintain visibility into technology dependencies. Leadership must focus on governing these evolving systems as AI integrates deeper into workflows, with most executives acknowledging the importance of this oversight.

Read More
Key Features of an Effective Stablecoin Payment System
  • The Next Web
  • Posted by The Next Web
July 11, 2026

Key Features of an Effective Stablecoin Payment System

Stablecoin payment solutions combine the speed of blockchain with financial stability, making them ideal for various business sectors including ecommerce and international trade. Key features include support for stablecoin and fiat settlements, compliance, reporting, and payout capabilities, ensuring efficient and reliable transactions.

Read More
Ensuring Long-Term Success in Healthcare Digitisation
  • Silicon Republic
  • Posted by Silicon Republic
July 11, 2026

Ensuring Long-Term Success in Healthcare Digitisation

Sohini De of BearingPoint examines how healthcare digitisation can achieve lasting impact by focusing on key structural and organisational changes necessary for ongoing success in digital transformation.

Read More
Scaleway Expands Cloud Capabilities with Acquisition of HPC Specialist Qarnot
  • Silicon Republic
  • Posted by Silicon Republic
July 11, 2026

Scaleway Expands Cloud Capabilities with Acquisition of HPC Specialist Qarnot

Scaleway, supported by Iliad Group, has strengthened its foothold in the cloud industry by acquiring Qarnot, a provider specializing in High Performance Computing. This acquisition aims to expand Scaleway’s cloud capabilities and service portfolio, positioning it more strongly in the cloud services sector.

Read More
AI Revolutionizing Key Stage in Hiring: A Remarkably Authentic Experience
  • Entrepreneur
  • Posted by Entrepreneur
July 11, 2026

AI Revolutionizing Key Stage in Hiring: A Remarkably Authentic Experience

AI is transforming the recruitment process by enabling employers to assess more candidates efficiently, making hiring both faster and more realistic.

Read More
Starbucks Decreases Dependence on Major Tech Firms with New Software Initiatives
  • Entrepreneur
  • Posted by Entrepreneur
July 11, 2026

Starbucks Decreases Dependence on Major Tech Firms with New Software Initiatives

Starbucks is taking steps to reduce its dependence on major tech firms by experimenting with creating its own software solutions. This strategic move not only gives the company greater control over its technology but also offers lessons for other businesses looking to innovate and increase self-reliance in their digital operations.

Read More
Mark Zuckerberg Unveils Cost-Effective AI Strategy to Challenge OpenAI
  • Entrepreneur
  • Posted by Entrepreneur
July 11, 2026

Mark Zuckerberg Unveils Cost-Effective AI Strategy to Challenge OpenAI

Meta plans to launch a new AI model that is considerably more cost-effective than existing options. Mark Zuckerberg’s straightforward strategy aims to capitalize on this innovation to build a sustainable business in the competitive AI landscape.

Read More
Satya Nadella on Building Trust Amid AI-Driven Change: Leadership Starts with Five Words
  • Inc.
  • Posted by Inc.
July 11, 2026

Satya Nadella on Building Trust Amid AI-Driven Change: Leadership Starts with Five Words

Microsoft CEO Satya Nadella highlights that AI represents more than just a technological shift—it’s a pivotal test of trust for leaders. Effective leadership in this AI transformation hinges on the ability to earn and maintain trust from stakeholders. This mindset is essential as AI increasingly influences business and society.

Read More
Study Finds LinkedIn Leads in AI-Generated Long-Form Content
  • Fast Company
  • Posted by Fast Company
July 11, 2026

Study Finds LinkedIn Leads in AI-Generated Long-Form Content

A study by Pangram reveals LinkedIn as the platform with the most AI-generated long-form content, with over 40% of posts exceeding 250 words flagged as AI-written. Despite AI tools enhancing writing, LinkedIn plans to downrank low-effort AI content to preserve authentic user engagement.

Read More
Unilever Leverages AI for Managing 300,000 Creators While Preserving Creative Control
  • digiday
  • Posted by digiday
July 11, 2026

Unilever Leverages AI for Managing 300,000 Creators While Preserving Creative Control

Unilever uses AI to efficiently manage and scale its network of 300,000 creators by automating vetting and workflows, while keeping creative decisions under human control to ensure quality and originality.

Read More