Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
info@treatmybrand.com

Support


Monday to Friday
8AM to 8PM
support@treatmybrand.com
Back

Key Question to Assess If Your AI Strategy Drives Value or Risk

Key Question to Assess If Your AI Strategy Drives Value or Risk
  • Entrepreneur
  • Posted by Entrepreneur
May 5, 2026

Key Question to Assess If Your AI Strategy Drives Value or Risk

This article highlights the common pitfall of AI projects failing due to lack of clear goals rather than technical issues. It provides guidance on sharpening AI strategies to ensure they generate real business value and minimize risk.

Read More
Dara Khosrowshahi on Uber’s AI-driven Future: From Travel Expansion to Autonomous Cars and Workforce Transformation
  • The Verge
  • Posted by The Verge
May 5, 2026

Dara Khosrowshahi on Uber’s AI-driven Future: From Travel Expansion to Autonomous Cars and Workforce Transformation

Uber CEO Dara Khosrowshahi shares Uber’s ambitious move towards becoming an "everything app," integrating AI to expand from ridesharing to travel bookings and autonomous vehicles. He discusses risks in innovation, AI’s role inside the company, and the uncertain future for drivers in a world of robotaxis. Dara also touches on the limits of AI leadership and the balance of human and machine collaboration.

Read More
Revenue Growth Isn't Always the Answer: Insights from 88,000 Companies
  • Entrepreneur
  • Posted by Entrepreneur
May 5, 2026

Revenue Growth Isn't Always the Answer: Insights from 88,000 Companies

Chasing revenue growth without a solid design and strategy can ultimately harm your business. Analyzing 88,000 companies reveals that growth alone doesn’t guarantee success and can lead to instability.

Read More
How a Zoom Executive Assembled a Specialized Team to Tackle AI Search Challenges
  • Inc.
  • Posted by Inc.
May 5, 2026

How a Zoom Executive Assembled a Specialized Team to Tackle AI Search Challenges

Kimberly Storin, a Zoom executive, highlights the importance of a dedicated team approach to effectively prepare for and integrate AI search technologies like ChatGPT within the company.

Read More
Navigating the Complexities of Organizational Change
  • Fast Company
  • Posted by Fast Company
May 5, 2026

Navigating the Complexities of Organizational Change

Organizations often struggle with change due to competing pressures that overwhelm their leaders’ instincts. Marketing expert Nick Tran advises that successful navigation requires leaders to set aside egos, act as stewards for their companies, and focus on long-term growth rather than short-term gains.

Read More
Microsoft Officially Launches Agent 365 to Combat Rising Enterprise Shadow AI Risks
  • Venturebeat
  • Posted by Venturebeat
May 5, 2026

Microsoft Officially Launches Agent 365 to Combat Rising Enterprise Shadow AI Risks

Microsoft launched Agent 365 to provide enterprises with a unified solution for managing the increasing security risks posed by autonomous AI agents, especially shadow AI installed without IT oversight. The platform offers visibility, control, and protection features across cloud and local environments, helping organizations govern AI agent activity and mitigate data exposure and attacks.

Read More
Omnicom Attributes Q1 Success to Core Operations and Continued Cost Efficiency
  • Marketing Dive
  • Posted by Marketing Dive
May 5, 2026

Omnicom Attributes Q1 Success to Core Operations and Continued Cost Efficiency

Omnicom reported a successful first quarter by focusing on core operational strengths and ongoing cost reductions. The company also scaled its AI-powered Omni marketing platform organization-wide, boosting marketing capabilities.

Read More
GameStop Proposes $55.5 Billion Acquisition of eBay in Unsolicited Offer
  • The Guardian
  • Posted by The Guardian
May 5, 2026

GameStop Proposes $55.5 Billion Acquisition of eBay in Unsolicited Offer

GameStop has launched an unsolicited $55.5 billion offer to purchase eBay, offering a mix of cash and stock for each share. The retailer's CEO cautions that the bid may become hostile if eBay's board does not accept it. This move follows GameStop's strategic acquisition of a 5% stake in the resale giant.

Read More
Uber Teams Up with Hertz for Maintenance and Management of Lucid Motors Robotaxi Fleet
  • TechCrunch
  • Posted by TechCrunch
May 1, 2026

Uber Teams Up with Hertz for Maintenance and Management of Lucid Motors Robotaxi Fleet

Uber partners with Hertz, which has formed a new affiliate, Oro Mobility, to handle the upkeep and management of its Lucid Motors autonomous taxi fleet. Oro Mobility will provide essential services such as cleaning, charging, and maintenance, supporting the evolution of urban mobility solutions.

Read More
The Hidden Recruiting Error That Could Be Losing You Top Talent
  • Entrepreneur
  • Posted by Entrepreneur
May 1, 2026

The Hidden Recruiting Error That Could Be Losing You Top Talent

Shifting recruiting strategies from an employer-centric to a candidate-first perspective greatly enhances a company's ability to attract and retain top talent critical for enduring success.

Read More
How Highlighting Potential Losses Can Enhance Employee Motivation
  • Inc.
  • Posted by Inc.
May 1, 2026

How Highlighting Potential Losses Can Enhance Employee Motivation

A recent study finds that carefully framing work situations as potential losses can motivate employees to take more initiative and speak up, enhancing their overall engagement and productivity.

Read More
How One Founder Eliminated Meetings to Boost Productivity
  • Inc.
  • Posted by Inc.
May 1, 2026

How One Founder Eliminated Meetings to Boost Productivity

Brian Dean, a serial entrepreneur, eliminated all meetings in his company to increase productivity and streamline operations, demonstrating a bold approach to workplace management.

Read More
Rethinking Accountability: Why Company Failures May Go Beyond the CEO
  • Inc.
  • Posted by Inc.
May 1, 2026

Rethinking Accountability: Why Company Failures May Go Beyond the CEO

Research reveals that company failures often stem from ingrained cultural and systemic issues rather than just the decisions of CEOs, suggesting a broader look at organizational dynamics is essential.

Read More
Building Trust in Leadership Amidst Information Overload
  • Fast Company
  • Posted by Fast Company
May 1, 2026

Building Trust in Leadership Amidst Information Overload

Trust in leadership today hinges on transparency, authentic communication, and strong teamwork. Leaders must openly share both successes and failures, communicate clearly with personal insight, and build diverse teams to provide trustworthy guidance. The focus shifts from information quantity to meaningful understanding, helping people navigate content overload with credibility and genuine connection.

Read More
How Pay Secrecy Is Driving Your Top Talent Away
  • Inc.
  • Posted by Inc.
April 30, 2026

How Pay Secrecy Is Driving Your Top Talent Away

New research uncovers that pay secrecy can prompt even seemingly loyal employees to consider leaving, as they quietly build their exit plans in response to unclear compensation policies.

Read More
How TikTok's Crisis Sparked Rapid Evolution: Lessons for Today’s Leaders
  • Inc.
  • Posted by Inc.
April 30, 2026

How TikTok's Crisis Sparked Rapid Evolution: Lessons for Today’s Leaders

TikTok’s rapid transformation under pressure offers crucial lessons for leaders on resilience and adaptive strategy. Instead of breaking under pressure, TikTok evolved quickly, demonstrating the power of agility and innovation in leadership.

Read More
Preparing Your Leadership Team for the AI Era: A 90-Day Transformation Plan
  • Fast Company
  • Posted by Fast Company
April 30, 2026

Preparing Your Leadership Team for the AI Era: A 90-Day Transformation Plan

Successful leadership in the AI era demands new skills and mindsets. This 90-day plan guides organizations through assessing, developing, and embedding AI fluency and readiness within their leadership teams to drive transformation and maintain competitive advantage.

Read More
Navigating Global Political Shifts: Rethinking Corporate Strategies
  • MIT Review
  • Posted by MIT Review
April 29, 2026

Navigating Global Political Shifts: Rethinking Corporate Strategies

Global geopolitical upheavals are prompting companies to rethink their structures and strategies. Amid conflicts and shifting policies, businesses increasingly adopt polynational models, local ownership, and corporate diplomacy to enhance resilience. Relocation focuses on compliance and risk mitigation, reflecting a new era of fragmented globalization where adaptability is key to sustainability and success.

Read More
The Growing Appeal of Stay Interviews to Reduce Employee Turnover
  • Inc.
  • Posted by Inc.
April 28, 2026

The Growing Appeal of Stay Interviews to Reduce Employee Turnover

Stay interviews are becoming a popular strategy for companies aiming to identify early disengagement among employees and retain their top talent, ultimately reducing costly turnover.

Read More
Study Reveals 60% of Major Companies Face Mental Health Challenges in IT Teams
  • Silicon Republic
  • Posted by Silicon Republic
April 28, 2026

Study Reveals 60% of Major Companies Face Mental Health Challenges in IT Teams

A recent study by Saros Consulting shows that 60% of large companies report mental health issues among their IT staff, with continuous project scope expansion ('scope creep') being a key stress trigger.

Read More