Tom Curtis, Burger King’s CEO, personally took 1,500 customer calls—even to the point where his wife had him take calls on the porch. These conversations have directly led to fixing broken signs and influencing menu updates, demonstrating a hands-on approach to improving the customer experience.
The American Customer Satisfaction Index read 76.1 in August 2026, the same score it held in 2015, so United States customer expectations have held flat for eleven years while complaints hit records and the variable that actually moved was tolerance.
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TLDR: Regulated-industry marketers who build neuromarketing capabilities at pre-launch stage convert compliance...
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