Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
info@treatmybrand.com

Support


Monday to Friday
8AM to 8PM
support@treatmybrand.com
Back

Universities and Tech Firms Oppose New York’s AI Safety Legislation

Universities and Tech Firms Oppose New York's AI Safety Legislation
  • The Verge
  • Posted by The Verge
December 24, 2025

Universities and Tech Firms Oppose New York's AI Safety Legislation

Tech companies and academic institutions recently campaigned against New York's RAISE Act, a new law requiring AI firms to implement safety and transparency measures. Despite this opposition, the bill was signed into law by Governor Kathy Hochul, signaling a major move in AI governance.

Read More
Deregulating AI Oversight in Healthcare Could Increase Vetting Responsibilities for Health Systems
  • Stat
  • Posted by Stat
December 24, 2025

Deregulating AI Oversight in Healthcare Could Increase Vetting Responsibilities for Health Systems

Relaxing AI regulations in healthcare might transfer the responsibility of vetting AI tools from regulators to health systems, potentially increasing their workload and accountability for patient safety.

Read More
Amplifying User Insights with AI-Driven Virtual Personas
  • Smashing Magazine
  • Posted by Smashing Magazine
December 24, 2025

Amplifying User Insights with AI-Driven Virtual Personas

Harness AI technology to consolidate diverse user research into virtual personas, offering unified, multi-perspective feedback from one question to empower more informed decisions.

Read More
The Critical Flaws in Corporate AI Training Programs
  • Inc.
  • Posted by Inc.
December 24, 2025

The Critical Flaws in Corporate AI Training Programs

Most companies overlook the necessity of effective AI training, resulting in employees being unprepared and hesitant to embrace AI tools. This gap highlights a significant challenge in workforce development as AI integration becomes essential by 2030.

Read More
Redefining Patient Engagement Through AI
  • Inc.
  • Posted by Inc.
December 24, 2025

Redefining Patient Engagement Through AI

This article discusses the impact of AI on healthcare, specifically how it transforms patient behavior in searching for medical care, improving both accessibility and personalization.

Read More
How AI-Driven News Consumption Shapes Our Perspectives and Reality
  • Fast Company
  • Posted by Fast Company
December 24, 2025

How AI-Driven News Consumption Shapes Our Perspectives and Reality

AI is reshaping how news is consumed by subtly influencing which perspectives are emphasized, affecting public opinion beyond mere misinformation concerns. Current regulations struggle to address these deeper communication biases inherent in AI systems, pointing to the need for competition, transparency, and active user involvement in AI development to ensure more balanced information dissemination.

Read More
Navigating the Impact of AI on Marketing: What to Expect and How to Get Ready
  • Social Media Examiner
  • Posted by Social Media Examiner
December 24, 2025

Navigating the Impact of AI on Marketing: What to Expect and How to Get Ready

Explore the accelerating role of AI in marketing and learn how autonomous agents will change the way customers interact with businesses. Understand the key shifts in the customer journey and find out how to effectively prepare your business for these transformative technology trends.

Read More
The AI Hype and the Coming Economic Reality: A Call for Human Oversight
  • The Guardian
  • Posted by The Guardian
December 24, 2025

The AI Hype and the Coming Economic Reality: A Call for Human Oversight

The current AI-driven economic optimism is inflated by tech sector hype and speculative investments. As the AI bubble faces corrections, it presents a chance to reconsider AI’s role and introduce thoughtful regulation, ensuring humans maintain control over technology’s future impact.

Read More
Why Leaders Should Embrace AI's Fallibility
  • Inc.
  • Posted by Inc.
December 23, 2025

Why Leaders Should Embrace AI's Fallibility

Leaders need to recognize and integrate the potential for error in AI systems to ensure effective human-AI collaboration. Accepting AI's fallibility allows for better decision-making and trust between humans and technology.

Read More
Clarifying Ownership When AI Collaborates in the Workplace
  • Inc.
  • Posted by Inc.
December 23, 2025

Clarifying Ownership When AI Collaborates in the Workplace

As AI becomes integral in workplaces, defining who owns the work and decisions when AI assists teams is crucial. Ambiguous responsibility can result in significant financial risks, but clear guidelines can prevent costly disputes and foster smoother collaboration.

Read More
The Growing Risk of AI's Positivity Bias in Leadership Decision-Making
  • Inc.
  • Posted by Inc.
December 23, 2025

The Growing Risk of AI's Positivity Bias in Leadership Decision-Making

Artificial intelligence often exhibits a positivity bias that can skew the feedback leaders receive, leading to overly optimistic decisions and potential business risks. Understanding and mitigating this bias is crucial for effective leadership and sound decision-making in the digital age.

Read More
How Microsoft’s AI Evolution Can Inspire Your Business
  • Inc.
  • Posted by Inc.
December 23, 2025

How Microsoft’s AI Evolution Can Inspire Your Business

A Microsoft executive outlines actionable guidance for businesses of all sizes to successfully navigate and lead in the AI-driven future, showing that success in AI isn't limited to tech giants alone.

Read More
Instacart Halts AI-Powered Pricing Experiments Amid Customer Concerns
  • Fast Company
  • Posted by Fast Company
December 23, 2025

Instacart Halts AI-Powered Pricing Experiments Amid Customer Concerns

Instacart has ended its AI-based grocery price testing after investigations revealed inconsistent pricing that concerned consumers. The company now guarantees uniform prices for the same items at the same store, responding to public and regulatory scrutiny. This step aims to rebuild customer trust following past controversies and regulatory actions.

Read More
Alphabet Acquires Intersect in $4.75 Billion Deal to Enhance Energy Solutions for AI Infrastructure
  • Fast Company
  • Posted by Fast Company
December 23, 2025

Alphabet Acquires Intersect in $4.75 Billion Deal to Enhance Energy Solutions for AI Infrastructure

Alphabet is set to acquire energy specialist Intersect for $4.75 billion to secure and manage power supply for AI data centers. The acquisition follows significant prior investment and aims to support the expanding energy needs of AI infrastructure while addressing cost and sustainability challenges. Alphabet's AI growth has notably increased its market value in 2024.

Read More
Publishers Seek Ethical AI Practices and Future-Ready Audience Metrics This Holiday Season
  • digiday
  • Posted by digiday
December 23, 2025

Publishers Seek Ethical AI Practices and Future-Ready Audience Metrics This Holiday Season

Publishers call for a fair and regulated AI environment to prevent unauthorized data scraping and to establish robust audience measurement standards for the next decade.

Read More
Salesforce Surpasses 6,000 New Enterprise Customers in AI-Powered Growth During Q3
  • Venturebeat
  • Posted by Venturebeat
December 23, 2025

Salesforce Surpasses 6,000 New Enterprise Customers in AI-Powered Growth During Q3

Salesforce quietly added 6,000 enterprise customers in three months, reflecting strong adoption of its autonomous AI platform Agentforce. The platform automates billions of workflows and has surpassed $540 million in annual revenue. Trusted AI governance and real-world business results from companies like Engine and Williams-Sonoma highlight the growing enterprise AI impact. Analysts predict 2026 as the pivotal year for AI agents in business.

Read More
Rocket’s In-House Creative Team Drives New NFL Campaign with AI Innovation
  • Marketing Dive
  • Posted by Marketing Dive
December 23, 2025

Rocket’s In-House Creative Team Drives New NFL Campaign with AI Innovation

Rocket's 'Room to Dream' campaign, showcased at the Super Bowl, emphasizes the brand's focus on home ownership as the American dream, combining fintech innovation with creative storytelling to inspire potential homeowners.

Read More
How AI is Transforming Brand Crisis Management: Lessons from Campbell’s
  • Marketing Dive
  • Posted by Marketing Dive
December 23, 2025

How AI is Transforming Brand Crisis Management: Lessons from Campbell’s

The recent Campbell’s controversy highlights the need for brands to evolve their crisis management strategies. Shannon Reedy of Terakeet explains how generative AI reshapes the approach to handling negative narratives, emphasizing agility and responsiveness in today’s fast-paced digital landscape.

Read More
Startups Achieving Unicorn Status in Under Three Years: A Surge of AI-Driven Success
  • Crunchbase
  • Posted by Crunchbase
December 21, 2025

Startups Achieving Unicorn Status in Under Three Years: A Surge of AI-Driven Success

In 2025, 46 startups under three years old achieved unicorn status and raised nearly $39 billion, with AI companies dominating the scene. Young firms are attracting record megarounds totaling over $115 billion, signaling early, aggressive investment by venture capitalists in promising new technologies across AI, robotics, and energy sectors.

Read More
Investors Eyeing AI as the Next Big Opportunity
  • TechCrunch
  • Posted by TechCrunch
December 21, 2025

Investors Eyeing AI as the Next Big Opportunity

Investors at TechCrunch Disrupt are heavily focused on artificial intelligence as a key area of investment for the coming year. They also provided founders with valuable advice on how to stand out amid the surge of AI startups. This highlights AI’s growing significance in the tech investment arena.

Read More