How Enterprise Marketing Teams Are Using Neuromarketing Research to Win in Regulated Categories
TLDR: Regulated-industry marketers who build neuromarketing capabilities at pre-launch stage convert compliance...
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Why Most SME Marketing Budgets Are Structured Backwards, and the Reallocation That Changes Results
TLDR: SMEs that restructure marketing budgets away from paid acquisition and toward...
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Why Enterprise AI Deployment Keeps Stalling at the Integration Layer: the Architecture That Unblocks It
TLDR: Enterprise artificial intelligence programmes stall primarily because integration architecture lags model...
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The EU AI Act Deferral Trap: Why Regulated Industries Must Act Before the Omnibus Arrives
TLDR: The European Union Digital Omnibus proposes a 16-month deferral of Annex...
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Private Equity's AI Bet: Plenty of Pilots, Limited Proof in the P&L
Private equity adopted AI faster than it has proven the returns. Adoption reached roughly two-thirds of European funds, while around 8% report a material impact on EBITDA or exit value.
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Solar Passes Coal as Private Capital Floods Clean Energy
Solar generated more US electricity than coal for the first month on record, and private equity committed a record $63.8 billion to clean energy in Q1 2026. The transition now reads as a returns-driven asset class.
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The 95% Scaled AI Fast. The 5% Scaled It Smart.
The companies profiting from AI scaled the work they had redesigned first, kept people on the decisions that carry risk, and grew only the parts that stayed reliable.
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Cleaning the Air: The Carbon-Removal Innovations That Actually Scale
Direct air capture works and stays tiny. The real breakthrough cleaning the air is guaranteed demand, and corporate buyers set the pace. Here is where to start.
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Art as Catalyst: How Culture Drives Innovation, Impact, and Sustainability
Art moves people and capital toward sustainability faster than data alone, and the cultural sector now measures the difference, turning creativity into accountable impact.
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GLM-5.2: A 753B Open Model With 1M Context Reaches Opus-Class Coding
Z.ai's GLM-5.2 is the strongest open-weight, MIT-licensed coding and agentic model, pairing a one-million-token context with frontier-class scores and a US-hosted, zero-retention deployment path for regulated teams.
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Deer Hunters Grow 5× Faster — and 70% of Startups Never Change Their Prey
The customer a startup targets before $10k MRR sets its retention and growth for years, and data on 1,043 companies shows deer hunters compounding while most founders never escape the animal they first chose.
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Five Questions That Pressure-Test Carbon Data Before a Buyer, Bank, or Auditor Does
Reporting went voluntary, but buyers, banks, and CBAM still check. Five questions to pressure-test your emissions data before someone else does.
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Persistent-Memory Agents Are Repricing Software
Hermes, Claude Cowork and OpenClaw compared — how persistent-memory AI agents, local Llama, OpenRouter and DigitalOcean Gradient are repricing the software stack in 2026.
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Sustainability Reporting Just Went Optional for 80% of Companies — and the Winners Are Reinvesting
The EU Omnibus made sustainability reporting voluntary for ~80% of companies and Switzerland's CSA lands in 2027. Here's who's still in scope — and how leading firms turn lighter rules into an AI-powered competitive advantage.
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Markets June 2026: AI Defies the Hormuz Oil Shock
Les marchés ignorent un choc pétrolier majeur et s'envolent sur l'IA : neutralité active sur les actions, surpondération des métaux et du crédit Investment Grade en euro, prises de profits sur la technologie.
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May 2026 M&A: Algeria Opens, the US Pivots, Switzerland Bridges
May 2026 reframes cross-border M&A around three corridors: Algeria opens, the US pivots, Switzerland bridges. A mid-market playbook for analysts and decision-makers.
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Pupsic Webinar: Why RevOps is reshaping digital marketing?
RevOps applies the DevOps model to revenue. Why the funnel retired, what the flywheel pays back, and three open questions for Thursday 14 May, 17:00 CEST.
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Kainjoo wins Adent pitch, taking strategic direction of the Swiss dental network's 2026 campaign and digital marketing advisory
Kainjoo has won a competitive pitch to lead Adent Dental Clinics' 2026 brand campaign direction and digital marketing advisory across French- and German-speaking Switzerland, working alongside Procab on advertising.
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Energy shock, rate repricing, and a European playbook for 2026
April's BNP Paribas Wealth Management note reads like a reminder that markets still misprice energy shocks by treating them as ordinary cycles. When oil and gas prices surge, financial conditions tighten, sentiment cracks, and central banks face an awkward choice: respond forcefully to an inflation print driven by supply constraints, or risk letting expectations drift. The report argues the market has leaned too far into the "three ECB hikes" storyline, while the price action at the end of March already shows the damage a single month of energy stress can do. For executives and investors, the useful frame is practical rather than prophetic. Energy becomes a strategic input with a persistent geopolitical risk premium. Rates become less predictable, even if they ultimately rise less than the futures curve implies. The edge goes to firms that convert volatility into operating discipline: tight working capital, contractual pricing power, energy optionality, and financing structures that survive surprise.
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TMB. (TreatMyBrand) is officially recognised as a member of the press
23 February 2026, Morges, Switzerland: Kainjoo confirms that its media arm, TreatMyBrand.com,...
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