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brand-strategy

A dead level rope snapped and frayed at its exact midpoint on a flat mustard field
  • Haider Alleg
  • Posted by Haider Alleg
August 25, 2026

Customer Expectations Held Flat for Eleven Years. Patience Ran Out.

The American Customer Satisfaction Index read 76.1 in August 2026, the same score it held in 2015, so United States customer expectations have held flat for eleven years while complaints hit records and the variable that actually moved was tolerance.

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  • Orsen Okami
  • Posted by Orsen Okami
April 15, 2026

Kainjoo wins Adent pitch, taking strategic direction of the Swiss dental network's 2026 campaign and digital marketing advisory

Kainjoo has won a competitive pitch to lead Adent Dental Clinics' 2026 brand campaign direction and digital marketing advisory across French- and German-speaking Switzerland, working alongside Procab on advertising.

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