Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
info@treatmybrand.com

Support


Monday to Friday
8AM to 8PM
support@treatmybrand.com
Back

Google Avoids Forced Sale in DOJ Antitrust Case, Accepts Behavioral Remedies

Google Avoids Forced Sale in DOJ Antitrust Case, Accepts Behavioral Remedies
  • The Verge
  • Posted by The Verge
September 3, 2026

Google Avoids Forced Sale in DOJ Antitrust Case, Accepts Behavioral Remedies

A federal judge declined the Justice Department's request to make Google sell parts of its ad tech business, opting for behavioral changes to address anti-competitive practices instead. The judge will adopt most proposed remedies with modifications, focusing on restricting Google's auction tactics to promote fairness and competition.

Read More
Instagram Restricts Reach of Undisclosed AI Influencer Profiles
  • TechCrunch
  • Posted by TechCrunch
September 1, 2026

Instagram Restricts Reach of Undisclosed AI Influencer Profiles

Instagram is responding to growing concerns over AI influencers by implementing restrictions that limit the reach of AI-generated profiles that do not disclose their nature. This move aims to increase transparency and manage user expectations regarding influencer content on the platform.

Read More
Hackers Breach McKesson, Potentially Compromise Millions of Patient Records
  • TechCrunch
  • Posted by TechCrunch
September 1, 2026

Hackers Breach McKesson, Potentially Compromise Millions of Patient Records

McKesson, a major healthcare distributor in the U.S., experienced a cyberattack that may have led to the theft of millions of patient records. This breach is causing intermittent disruptions to their services as they address the situation.

Read More
Nvidia's $3.5B Investment in MediaTek Signals Strategic Move in AI Chip Market
  • TechCrunch
  • Posted by TechCrunch
September 1, 2026

Nvidia's $3.5B Investment in MediaTek Signals Strategic Move in AI Chip Market

Nvidia's $3.5 billion investment in MediaTek demonstrates its strategic effort to secure a vital position in the AI chip market. As major technology companies start creating their own AI chips, Nvidia aims to stay central to AI infrastructure through this key partnership with the Taiwanese chipmaker.

Read More
ChatGPT Ads Achieves $1B Annual Revenue as EU Applies Digital Services Act
  • The Next Web
  • Posted by The Next Web
September 1, 2026

ChatGPT Ads Achieves $1B Annual Revenue as EU Applies Digital Services Act

ChatGPT Ads has quickly reached $1 billion in annualized revenue, expanding its ad services to multiple regions. At the same time, the EU has officially designated ChatGPT under the Digital Services Act, marking a significant regulatory milestone.

Read More
Meta's Ambitious AI Plan to Reduce Teams by 60% Falls Short
  • The Next Web
  • Posted by The Next Web
September 1, 2026

Meta's Ambitious AI Plan to Reduce Teams by 60% Falls Short

Meta's Project OT aimed to reduce workforce by 60% and automate tasks with AI, but the technology underperformed, leading to a revision of the plan.

Read More
EU's Toughest DSA Rules to Impact ChatGPT, Roblox, and Reddit
  • Silicon Republic
  • Posted by Silicon Republic
September 1, 2026

EU's Toughest DSA Rules to Impact ChatGPT, Roblox, and Reddit

Leading platforms ChatGPT, Roblox, and Reddit are required to comply with the European Union’s stringent Digital Services Act regulations within a four-month deadline. Failure to meet these standards could result in significant penalties, including fines of up to 6% of their worldwide revenue, underscoring the EU's commitment to tighter oversight of digital services.

Read More
Software Engineers Thrive by Defining the Limits AI Agents Must Follow
  • Venturebeat
  • Posted by Venturebeat
September 1, 2026

Software Engineers Thrive by Defining the Limits AI Agents Must Follow

The role of software engineers is shifting from coding to designing boundaries that ensure AI-generated code is reliable. As AI agents handle routine development, engineers focus on creating strict rules and feedback loops that keep complex systems coherent and trustworthy in dynamic enterprise environments.

Read More
Why AI Agents Must Establish Trust Before Accessing Enterprise Systems
  • Venturebeat
  • Posted by Venturebeat
September 1, 2026

Why AI Agents Must Establish Trust Before Accessing Enterprise Systems

Enterprise AI is evolving toward autonomous agents capable of complex tasks beyond traditional authentication methods. Continuous runtime trust is crucial to monitor AI behavior, ensuring alignment with organizational policies and mitigating risks like goal drift and memory poisoning. Implementing intent validation, behavioral monitoring, and human oversight allows secure, responsible adoption of AI-driven enterprise workflows.

Read More
Understanding Customer Resistance to AI in Service Roles
  • MIT Review
  • Posted by MIT Review
September 1, 2026

Understanding Customer Resistance to AI in Service Roles

Customers often resist AI chatbots in service roles due to uncertainty and lack of trust, though transparency can help. AI is more accepted for delivering bad news, while humans are preferred for good news. Acceptance of AI depends on its perceived capability and the need for personalized service. Understanding these factors is crucial for businesses considering automation.

Read More
AI Breakthrough Detects Heart Disease Instantly Using Routine ECGs
  • The Guardian
  • Posted by The Guardian
September 1, 2026

AI Breakthrough Detects Heart Disease Instantly Using Routine ECGs

Researchers have created an AI-based tool that detects heart disease in less than two seconds by analyzing routine ECGs with unprecedented precision. Trained on millions of patient data, it could expedite diagnosis and treatment for those at higher risk, marking a significant advancement in medical technology.

Read More
Nvidia Announces Over 15% Price Increase for AI Servers Starting Early Next Year
  • The Next Web
  • Posted by The Next Web
August 31, 2026

Nvidia Announces Over 15% Price Increase for AI Servers Starting Early Next Year

Nvidia is set to raise prices on AI servers by more than 15% from early next year due to higher memory costs. This increase affects the company’s largest customers and reflects the broader memory shortage impacting the market. Nvidia will detail its financial situation in the upcoming quarterly earnings report.

Read More
TikTok Agrees to $400M Settlement Over Children’s Privacy Allegations
  • TechCrunch
  • Posted by TechCrunch
August 25, 2026

TikTok Agrees to $400M Settlement Over Children’s Privacy Allegations

TikTok has reached a $400 million settlement after being accused by the U.S. Department of Justice of breaching children’s privacy laws under the Children’s Online Privacy Protection Act, concluding a two-year legal dispute.

Read More
Nvidia Highlights the Importance of AI Integration Over the Model Itself
  • TechCrunch
  • Posted by TechCrunch
August 25, 2026

Nvidia Highlights the Importance of AI Integration Over the Model Itself

Nvidia's latest research emphasizes that the key to successful AI performance lies in how the AI agents are fine-tuned and integrated, rather than solely on the AI model's capabilities. Proper harnessing ensures AI agents perform well, even with less perfect models.

Read More
OpenAI Challenges Anthropic's Lead Among Business Users, Recent Data Reveals
  • TechCrunch
  • Posted by TechCrunch
August 25, 2026

OpenAI Challenges Anthropic's Lead Among Business Users, Recent Data Reveals

Recent data shows OpenAI is closing the gap with Anthropic among business users, but frequent shifts between AI providers highlight uncertainty in enterprise spending loyalty, causing concern for investors regarding the stability of AI investments.

Read More
4 Key Shifts That Make Privacy the Next Big Software Revolution
  • The Next Web
  • Posted by The Next Web
August 25, 2026

4 Key Shifts That Make Privacy the Next Big Software Revolution

The tech industry's long-standing acceptance of user data as a product is shifting. Following multiple scandals and privacy issues, privacy is emerging as a core feature in software development, marking a major transformation in how technology respects user data.

Read More
Anthropic Offers Access to Outputs from Its Top Cybersecurity Model, Claude Mythos 5
  • The Next Web
  • Posted by The Next Web
August 25, 2026

Anthropic Offers Access to Outputs from Its Top Cybersecurity Model, Claude Mythos 5

Anthropic is expanding access to its advanced cybersecurity model, Claude Mythos 5, by providing users with its output through partnered security products rather than direct use of the model itself. Additionally, it is investing $35 million in open-source security efforts, emphasizing its commitment to enhancing cybersecurity defenses.

Read More
How Agentic AI Uncovers Leadership Shortcomings Holding Businesses Back
  • Inc.
  • Posted by Inc.
August 25, 2026

How Agentic AI Uncovers Leadership Shortcomings Holding Businesses Back

Agentic AI is transforming business leadership by exposing gaps that previously allowed poor leadership to persist. This technology encourages accountability and improved decision-making, pushing organizations to address leadership flaws and enhance overall performance.

Read More
What Sets Your Company Apart When Everyone Uses the Same AI?
  • Fast Company
  • Posted by Fast Company
August 25, 2026

What Sets Your Company Apart When Everyone Uses the Same AI?

While many companies focus on choosing the latest AI model, true competitive advantage comes from how they build on their unique institutional knowledge and learning. Efficient use of multiple models combined with proprietary data and feedback loops creates smarter, tailored AI systems that set companies apart, emphasizing the importance of data ownership over simply using the biggest AI model.

Read More
Walmart Embraces Apple Pay After Years of Resistance: What Changed?
  • Fast Company
  • Posted by Fast Company
August 25, 2026

Walmart Embraces Apple Pay After Years of Resistance: What Changed?

After resisting Apple Pay for over a decade to protect customer data and promote its own Walmart Pay system, Walmart is now adopting tap-to-pay technologies like Apple Pay and Google Pay. Starting in select Walmart and Sam’s Club stores next week, the rollout will complete nationwide by the end of 2026, providing customers more flexible payment options and responding to growing customer demand for mobile payment solutions.

Read More