Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
info@treatmybrand.com

Support


Monday to Friday
8AM to 8PM
support@treatmybrand.com
Back

Rethinking Sustainability: Addressing the Human Element for Real Impact

Rethinking Sustainability: Addressing the Human Element for Real Impact
  • Inc.
  • Posted by Inc.
April 13, 2026

Rethinking Sustainability: Addressing the Human Element for Real Impact

Sustainability efforts often fail due to human factors rather than flaws in strategy alone. Success depends on engaging people and fostering a culture that supports sustainable practices, highlighting the importance of the human element in driving impactful change.

Read More
Building Strategic Partnerships to Drive Scalable Growth
  • Inc.
  • Posted by Inc.
April 13, 2026

Building Strategic Partnerships to Drive Scalable Growth

Strategic partnerships, when formed intentionally, are powerful tools that can extend your professional network and enhance your influence, leading to scalable growth and greater impact.

Read More
How to Recover and Rebuild Your Business After Major Setbacks
  • Inc.
  • Posted by Inc.
April 13, 2026

How to Recover and Rebuild Your Business After Major Setbacks

Recovering a business after significant losses demands resilience, support from others, self-trust, and prioritizing mental health to overcome challenges and rebuild effectively.

Read More
5 Essential Growth Lessons from Tesla, Lululemon, and Other Hypergrowth Companies
  • Fast Company
  • Posted by Fast Company
April 13, 2026

5 Essential Growth Lessons from Tesla, Lululemon, and Other Hypergrowth Companies

In "The Algorithm," Jon McNeill shares five growth lessons from Tesla and Lululemon, stressing the need to challenge rules, eliminate unnecessary steps, simplify for scalability, accelerate decision-making, and automate only after optimizing processes. These strategies drive rapid, sustainable business expansion.

Read More
Effective Leadership Strategies to Mitigate Uncertainty in Times of Organizational Change
  • Inc.
  • Posted by Inc.
April 13, 2026

Effective Leadership Strategies to Mitigate Uncertainty in Times of Organizational Change

Effective leadership during organizational change hinges on transparent communication. The real challenge isn't the change itself but the silence surrounding it, which can destabilize companies. Leaders who proactively address uncertainty can foster resilience and continuous progress within their organizations.

Read More
4 Key Habits That Elevate Business Owners to True CEOs
  • Inc.
  • Posted by Inc.
April 13, 2026

4 Key Habits That Elevate Business Owners to True CEOs

This piece highlights four essential habits that transform business owners into effective CEOs, emphasizing strategic thinking over mere hard work. It encourages a shift from hustle to smart design in leadership approaches.

Read More
The Key Leadership Insight from United Airlines CEO Scott Kirby in One Simple Habit
  • Inc.
  • Posted by Inc.
April 13, 2026

The Key Leadership Insight from United Airlines CEO Scott Kirby in One Simple Habit

United Airlines CEO Scott Kirby demonstrates a powerful leadership lesson through a simple habit: taking time to pause and reflect. This approach encourages thoughtful decision-making and overcoming hesitation by giving oneself space to consider the next steps carefully.

Read More
How to Break Free From the Anchoring Trap in Negotiations
  • MIT Review
  • Posted by MIT Review
April 13, 2026

How to Break Free From the Anchoring Trap in Negotiations

Anchoring, the tendency to fixate on the first number offered in negotiations, traps even experienced negotiators. Research shows that adopting a "choice mindset"—reminding yourself you have multiple options—can reduce anchoring by expanding your range of counteroffers. Taking a brief pause to consider alternatives before responding and preparing several counteroffers in advance further weakens this effect. Mental focus during negotiations is critical, as distractions increase anchoring. This strategy shifts negotiations from reactive haggling to proactive problem-solving, empowering you to set terms that better reflect your objectives.

Read More
AI Industry Faces Image Challenges: Can Policy Advocacy Turn the Tide?
  • The Guardian
  • Posted by The Guardian
April 13, 2026

AI Industry Faces Image Challenges: Can Policy Advocacy Turn the Tide?

As public skepticism about AI grows, leading companies like OpenAI are launching policy initiatives and creating dedicated spaces for dialogue with policymakers to reshape their industry's narrative and improve their image.

Read More
Employees: The First Touchpoint of Your Brand
  • Inc.
  • Posted by Inc.
April 11, 2026

Employees: The First Touchpoint of Your Brand

Effective leadership sets the tone for company culture, influencing employees' brand experience ahead of any external marketing efforts. This internal foundation impacts how the brand is ultimately perceived by customers.

Read More
Redefining Accountability in the Era of AI Innovation
  • MIT Review
  • Posted by MIT Review
April 11, 2026

Redefining Accountability in the Era of AI Innovation

As AI technologies become increasingly autonomous, traditional models of accountability fall short. The concept of narrative responsibility advocates for a collective, ongoing approach to understanding and sharing accountability. By mapping out full organizational stories, distributing ownership, and embedding reflection into daily routines, organizations can foster learning and resilience. This shift is essential for adapting to the complexity and speed of decision-making in AI-powered environments, offering a more meaningful path beyond simple blame.

Read More
Deloitte Reveals Rising Impact of Extreme Weather on Workforce
  • Inc.
  • Posted by Inc.
April 11, 2026

Deloitte Reveals Rising Impact of Extreme Weather on Workforce

Deloitte highlights that extreme weather events are increasingly affecting employee health, transportation, and productivity, signaling significant operational challenges for businesses linked to climate change.

Read More
The $1.7 Trillion Challenge: How Unaddressed Trauma Impacts Workplace Culture
  • Inc.
  • Posted by Inc.
April 11, 2026

The $1.7 Trillion Challenge: How Unaddressed Trauma Impacts Workplace Culture

Unprocessed trauma in the workplace is proving to be a $1.7 trillion challenge, with business leaders recognizing its critical impact on employee performance and company culture.

Read More
US Treasury Meets with Top Bank Executives Over Security Concerns Linked to Anthropic's New AI Model
  • The Guardian
  • Posted by The Guardian
April 11, 2026

US Treasury Meets with Top Bank Executives Over Security Concerns Linked to Anthropic's New AI Model

US Treasury Secretary Scott Bessent and Federal Reserve Chair Jerome Powell met with major US bank executives to discuss security concerns related to Anthropic's new AI model, Claude Mythos. The AI model is reported to introduce significant cybersecurity risks, prompting regulatory attention.

Read More
Microsoft's Developer Division Head Julia Liuson Steps Down After 34 Years
  • The Verge
  • Posted by The Verge
April 9, 2026

Microsoft's Developer Division Head Julia Liuson Steps Down After 34 Years

After a 34-year career at Microsoft, Julia Liuson, head of the Developer Division, is resigning her role, having overseen key initiatives like the GitHub acquisition and open source expansion. She will shift to an advisory position starting July.

Read More
How Leaders Can Foster Open AI Use Among Employees
  • Entrepreneur
  • Posted by Entrepreneur
April 9, 2026

How Leaders Can Foster Open AI Use Among Employees

Employees are quietly leveraging AI at work to boost their productivity, often without informing their leaders. This trend highlights the importance for leaders to promote transparency and cultivate a culture where AI tools are embraced openly to maximize benefits while managing risks.

Read More
3 Essential Leadership Practices to Empower and Inspire Your Team
  • Inc.
  • Posted by Inc.
April 9, 2026

3 Essential Leadership Practices to Empower and Inspire Your Team

Bestselling author Marcus Buckingham highlights critical leadership behaviors in his new book, demonstrating how these actions drive performance and inspire growth within teams and organizations.

Read More
The Hidden Mental Drain of AI in the Workplace—and How to Combat It
  • Fast Company
  • Posted by Fast Company
April 9, 2026

The Hidden Mental Drain of AI in the Workplace—and How to Combat It

AI tools speed up work but increase mental exhaustion due to constant decision-making and multitasking. Overuse of multiple tools can cause productivity to drop as managing AI becomes a task itself, leading to fatigue and longer workdays. Experts suggest optimizing AI use through smarter workflows, managerial support, clear AI usage rules, cognitive load tracking, and transparent communication to prevent burnout and improve work quality.

Read More
Block Launches Managerbot: A Proactive AI Agent Revolutionizing Small Business Management on Square Platform
  • Venturebeat
  • Posted by Venturebeat
April 9, 2026

Block Launches Managerbot: A Proactive AI Agent Revolutionizing Small Business Management on Square Platform

Block unveils Managerbot, a proactive AI agent for Square platform users, which anticipates and addresses small business needs like inventory, scheduling, and marketing before being asked. Powered by cutting-edge AI and built with user approval safeguards, it exemplifies Block's AI-driven strategy following mass layoffs. Early users are consolidating more business functions into Square, enhancing operational efficiency and decision-making.

Read More
Why Great Leaders Embrace Early Failures and Learn from Them
  • Inc.
  • Posted by Inc.
April 8, 2026

Why Great Leaders Embrace Early Failures and Learn from Them

Successful leaders understand that early failures are not the end, but essential steps in growth. They learn from these setbacks, using failure as a powerful teacher to improve and innovate continually.

Read More