Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
info@treatmybrand.com

Support


Monday to Friday
8AM to 8PM
support@treatmybrand.com
Back

How the VA Can Boost America’s Edge in the Biotechnology Race Against China

How the VA Can Boost America’s Edge in the Biotechnology Race Against China
  • Stat
  • Posted by Stat
August 6, 2026

How the VA Can Boost America’s Edge in the Biotechnology Race Against China

David Shulkin points out that the collaboration between HHS, the VA, and the DOD creates a strong, unique American innovation ecosystem. This cooperation is critical for advancing biotechnology and maintaining competitive advantage against China, showcasing a strategic national strength that rivals struggle to replicate.

Read More
Why Clarity in Direction Matters More Than Certainty for Your Team
  • Entrepreneur
  • Posted by Entrepreneur
August 6, 2026

Why Clarity in Direction Matters More Than Certainty for Your Team

Teams thrive not by having certainty about outcomes but by receiving clear direction on what steps to take in the present. Providing this clarity empowers your people to navigate uncertainty confidently.

Read More
Top AI Experts Call for Government Action on Automated AI Risks
  • The Verge
  • Posted by The Verge
August 6, 2026

Top AI Experts Call for Government Action on Automated AI Risks

Leading AI professionals from major firms have called on the US government to intervene in the accelerating development of automated AI research. They warn about the unpredictable risks and urge for coordinated governance to ensure a safer AI future. This step reflects growing awareness about the need for oversight in AI innovation.

Read More
Mark Zuckerberg Warns About the Risks of AI Power Concentration
  • Entrepreneur
  • Posted by Entrepreneur
August 6, 2026

Mark Zuckerberg Warns About the Risks of AI Power Concentration

Meta CEO Mark Zuckerberg cautions against the centralization of AI power in a few companies, highlighting risks to innovation and competitive balance in the industry, as stated in his Wall Street Journal op-ed.

Read More
Nikita Bier Leaves Role as Head of Product at X
  • TechCrunch
  • Posted by TechCrunch
August 6, 2026

Nikita Bier Leaves Role as Head of Product at X

Nikita Bier has decided to step down as head of product at X after serving a little more than a year in the role. Known for her entrepreneurial background, Bier described the position as a "24/7 job," highlighting the demanding nature of overseeing product development at the company.

Read More
Travis Kalanick Strengthens Robotics Venture Atoms by Hiring Former Uber CFO
  • TechCrunch
  • Posted by TechCrunch
August 6, 2026

Travis Kalanick Strengthens Robotics Venture Atoms by Hiring Former Uber CFO

Travis Kalanick's robotics startup, Atoms, appoints former Uber finance chief as CFO, following the acquisition of Levandowski's autonomy startup and investment from Uber, marking a strong step towards innovation and growth.

Read More
Mark Cuban Forecasts AI Revolutionizing Employee Onboarding in Corporations
  • Entrepreneur
  • Posted by Entrepreneur
August 6, 2026

Mark Cuban Forecasts AI Revolutionizing Employee Onboarding in Corporations

Mark Cuban envisions AI revolutionizing the corporate world by taking over vital components of new employee onboarding, streamlining the experience and changing how businesses integrate talent.

Read More
Key Questions New CEOs Must Address in Their First 90 Days
  • Inc.
  • Posted by Inc.
August 6, 2026

Key Questions New CEOs Must Address in Their First 90 Days

In their first three months, new CEOs who proactively ask critical questions set the stage for building robust and successful companies, enabling effective leadership and long-term growth.

Read More
Over Half of Leaders Regret AI-Driven Layoffs as Big Companies Reverse Course on Hiring
  • Inc.
  • Posted by Inc.
August 6, 2026

Over Half of Leaders Regret AI-Driven Layoffs as Big Companies Reverse Course on Hiring

Many companies are reversing AI-related layoffs, with giants like Ford and IBM rehiring former employees due to flawed technology rollouts and the irreplaceable value of human talent. This marks a significant shift in corporate hiring strategies as leaders acknowledge past mistakes.

Read More
Rethinking Hiring: Embrace Culture Add, Not Just Culture Fit
  • Inc.
  • Posted by Inc.
August 6, 2026

Rethinking Hiring: Embrace Culture Add, Not Just Culture Fit

This article challenges the traditional hiring practice of prioritizing culture fit and advocates for seeking candidates who add new dimensions to the company culture, thereby strengthening the team with diverse perspectives and experiences.

Read More
10 Influential Women Driving Change in Global Finance
  • Silicon Republic
  • Posted by Silicon Republic
August 6, 2026

10 Influential Women Driving Change in Global Finance

Discover 10 influential women who are making significant impacts in the global financial sector by driving innovation and shaping the future of finance. Their careers highlight the evolving landscape and inspire those looking to enter the field.

Read More
Leading AI Transformation: A CEO’s Crucial Role in Organizational Change
  • Fast Company
  • Posted by Fast Company
August 6, 2026

Leading AI Transformation: A CEO’s Crucial Role in Organizational Change

AI transformation demands more than technology adoption; it requires CEOs to lead a people-centered organizational change called "recomposition." This involves reshaping existing talent and culture, pacing AI adoption carefully to avoid costly mistakes, and making tough decisions about who can adapt. Success is measured by becoming a more capable company, not necessarily a bigger one. Ultimately, AI transformation is a marathon led from the top.

Read More
Lessons from Three Decades of Leadership in Tech Transformation
  • Entrepreneur
  • Posted by Entrepreneur
August 6, 2026

Lessons from Three Decades of Leadership in Tech Transformation

This guide shares key lessons learned from 30 years of experience in technology, focusing on the evolution from a technical builder to a leader capable of driving significant transformation within organizations.

Read More
Hilton’s CMO on How Brand Marketing Builds Emotional Connections
  • Marketing Dive
  • Posted by Marketing Dive
August 6, 2026

Hilton’s CMO on How Brand Marketing Builds Emotional Connections

Mark Weinstein, Hilton’s Global CMO, discusses the company’s approach to brand marketing by tapping into emotional connections through creators, AI technology, and loyalty, highlighting how these elements help Hilton navigate the evolving advertising environment in the hospitality sector.

Read More
How to Handle Employee AI-Driven Salary Expectations in Pay Negotiations
  • Entrepreneur
  • Posted by Entrepreneur
August 6, 2026

How to Handle Employee AI-Driven Salary Expectations in Pay Negotiations

Employees are now using AI-generated salary data during pay discussions. Leaders need to recognize that compensation involves more than just data and respond thoughtfully to preserve trust, company culture, and employee retention.

Read More
Effective Ways to Motivate Employees Without Increasing Salaries
  • Inc.
  • Posted by Inc.
August 6, 2026

Effective Ways to Motivate Employees Without Increasing Salaries

Motivating employees doesn't always require increasing their pay. This article explores practical and affordable strategies to engage and inspire your team, helping build a motivated workforce without adding to payroll expenses.

Read More
Lilian Weng Transitions from Thinking Machines to OpenAI Amid Health Concerns
  • TechCrunch
  • Posted by TechCrunch
August 6, 2026

Lilian Weng Transitions from Thinking Machines to OpenAI Amid Health Concerns

Lilian Weng, co-founder of Thinking Machines, left her position citing health reasons and subsequently joined OpenAI as the VP of AI Safety Research. Her move marks a significant step in her career within the AI research community, emphasizing her ongoing commitment to advancing AI safety.

Read More
Demis Hassabis Transitions to Chair and Chief Scientist Roles Amid Google DeepMind Leadership Reshuffle
  • Fast Company
  • Posted by Fast Company
August 6, 2026

Demis Hassabis Transitions to Chair and Chief Scientist Roles Amid Google DeepMind Leadership Reshuffle

Google DeepMind's CEO Demis Hassabis moves to a strategic chair and chief scientist role at Alphabet, focusing on the future of AI development. Koray Kavukcuoglu steps up as senior VP of DeepMind, while Jeff Dean leaves to start Discovery Loop. Google faces pressure with delayed AI model launches and talent departures, but CEO Sundar Pichai remains confident in their AI innovation leadership.

Read More
Why 'Follow the Rules' Is the Least Helpful Business Advice
  • Fast Company
  • Posted by Fast Company
August 6, 2026

Why 'Follow the Rules' Is the Least Helpful Business Advice

The CEO and cofounder of Bogg offers a fresh perspective on leadership, arguing that the common advice to 'follow the rules' is overrated. She encourages breaking away from rigid frameworks to foster innovation and effective leadership in business.

Read More
The Emerging Role of the Chief AI Officer in Business
  • Joe
  • Posted by Joe
August 6, 2026

The Emerging Role of the Chief AI Officer in Business

As AI increasingly intertwines with product development, businesses face the need to blend these disciplines to drive innovation and growth. Embracing this dual approach is essential for leadership to harness AI’s full potential.

Read More