Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
[email protected]

Support


Monday to Friday
8AM to 8PM
[email protected]
Back

Snap to Cut 1,000 Jobs Following Activist Investor’s Call for Leaner Workforce

Snap to Cut 1,000 Jobs Following Activist Investor’s Call for Leaner Workforce
  • Entrepreneur
  • Posted by Entrepreneur
April 17, 2026

Snap to Cut 1,000 Jobs Following Activist Investor’s Call for Leaner Workforce

Snap plans to eliminate about 1,000 positions, cutting 16% of its staff after activist investor Irenic Capital highlighted excessive hiring. The company aims to enhance efficiency through this significant workforce reduction.

Read More
The Hidden Costs of Irregular Marketing Efforts
  • Inc.
  • Posted by Inc.
April 17, 2026

The Hidden Costs of Irregular Marketing Efforts

Regular marketing activities are crucial for driving steady growth and avoiding the hidden financial drawbacks of inconsistent campaigns.

Read More
How Top Leaders Strategically Navigate Cybersecurity Challenges
  • Inc.
  • Posted by Inc.
April 17, 2026

How Top Leaders Strategically Navigate Cybersecurity Challenges

Effective leadership in cybersecurity involves moving beyond reactive firefighting to proactive foresight, making cyber risk a central organizational concern to better prepare for potential crises.

Read More
How Women Leaders Are Redefining Workplace Norms and Thriving
  • Inc.
  • Posted by Inc.
April 17, 2026

How Women Leaders Are Redefining Workplace Norms and Thriving

Women leaders are breaking away from traditional workplace conventions to create new models of work that lead to increased job satisfaction and improved company performance. Their fresh perspectives not only foster happier work environments but also boost organizational success, highlighting the impact of innovative leadership styles.

Read More
Revolutionary AI That Transforms Business Operations
  • Inc.
  • Posted by Inc.
April 17, 2026

Revolutionary AI That Transforms Business Operations

Discover a groundbreaking AI technology that goes beyond conventional systems by taking proactive actions to transform business operations, providing forward-thinking solutions to help your company stay competitive and innovative.

Read More
The Crucial Leadership Shift Every Startup Founder Must Master Early
  • Inc.
  • Posted by Inc.
April 17, 2026

The Crucial Leadership Shift Every Startup Founder Must Master Early

Successful startup founders quickly grasp the difficult but essential transition from handling tasks solo to empowering others to take over. This leadership evolution is critical for scaling and long-term growth.

Read More
The Real Barrier to Your AI Success Is Mindset, Not Tech
  • Inc.
  • Posted by Inc.
April 17, 2026

The Real Barrier to Your AI Success Is Mindset, Not Tech

Successful AI implementation hinges less on the technology and more on addressing the beliefs and attitudes held by your team towards it. Overcoming these internal perceptions is crucial for maximizing AI's impact.

Read More
The Evolution of Sustainability as a Core Business Strategy
  • Fast Company
  • Posted by Fast Company
April 17, 2026

The Evolution of Sustainability as a Core Business Strategy

Sustainability has matured from a reporting metric to a core business strategy embraced by 96% of leading companies. Modern leaders embed environmental and regulatory considerations into operations to enhance resilience and growth. Customer-focused sustainable innovations and forward-looking investments create competitive advantages. Successful businesses turn sustainability into a long-term value driver, fueling innovation and industry leadership.

Read More
Inside NTT Research's New Approach to Turning Deep Science into Market Innovations
  • Fast Company
  • Posted by Fast Company
April 17, 2026

Inside NTT Research's New Approach to Turning Deep Science into Market Innovations

NTT Research is evolving to connect its long-term scientific discoveries with real-world markets through "NTT Research 2.0" and Scale Academy. By separating research and commercialization teams, it aims to bring advanced technologies like the SaltGrain zero-trust security platform to life, responding to AI-driven data challenges. This approach balances rigorous discovery with practical startup pace, building a repeatable process for turning deep science into thriving businesses.

Read More
AI-Powered Shift in Publishing: The Rise of the ‘SaaS-pocalypse’
  • digiday
  • Posted by digiday
April 17, 2026

AI-Powered Shift in Publishing: The Rise of the ‘SaaS-pocalypse’

AI-powered vibe-coding tools are enabling publishers to build proprietary software, reshaping the traditional build-versus-buy software decision. This transformation, dubbed the ‘SaaS-pocalypse,’ marks a significant shift in how publishing companies approach technology development and adoption.

Read More
Maximizing Enterprise AI Investments: Turning Momentum into Measurable Outcomes
  • Venturebeat
  • Posted by Venturebeat
April 17, 2026

Maximizing Enterprise AI Investments: Turning Momentum into Measurable Outcomes

As enterprises transition from AI experimentation to production, focus shifts to measuring the true value of AI investments amid rising costs and usage. Flexible AI infrastructure and strategic spending aligned with workload needs are critical for maximizing returns and adapting to ongoing changes in the AI landscape.

Read More
Anthropic Unveils Claude Opus 4.7, Reclaims Position as Leading Large Language Model
  • Venturebeat
  • Posted by Venturebeat
April 17, 2026

Anthropic Unveils Claude Opus 4.7, Reclaims Position as Leading Large Language Model

Anthropic’s Claude Opus 4.7 takes the lead as the most powerful generally available large language model, excelling in coding, reasoning, and high-resolution image processing while emphasizing strict instruction following and autonomous self-verification. The update introduces granular control over computational effort, enhanced security features, and improved reliability praised by enterprise users. It marks a shift from AI as a creative helper to a reliable operative, although immediate wholesale adoption requires careful prompt adjustment and cost considerations. This launch underscores Anthropic’s rise amid financial success and legal hurdles.

Read More
Hightouch Surpasses $100M ARR with AI-Driven Marketing Solutions
  • TechCrunch
  • Posted by TechCrunch
April 16, 2026

Hightouch Surpasses $100M ARR with AI-Driven Marketing Solutions

Hightouch has significantly boosted its ARR by $70 million in less than two years through an AI agent platform designed to enhance marketing efforts. This achievement underscores the growing impact of artificial intelligence in marketing technology.

Read More
Hiring Decline Linked to Economic Factors, Not AI, LinkedIn Reports
  • TechCrunch
  • Posted by TechCrunch
April 16, 2026

Hiring Decline Linked to Economic Factors, Not AI, LinkedIn Reports

LinkedIn data highlights a 20% decline in hiring since 2022, with economic factors like increasing interest rates identified as the primary cause, rather than AI technologies. This insight challenges common assumptions about AI's role in the current job market slowdown.

Read More
Can AI Evaluate Journalism? A Thiel-Backed Startup Thinks So, Despite Concerns Over Whistleblower Impact
  • TechCrunch
  • Posted by TechCrunch
April 16, 2026

Can AI Evaluate Journalism? A Thiel-Backed Startup Thinks So, Despite Concerns Over Whistleblower Impact

Objection, funded by Peter Thiel, proposes using AI to challenge journalistic content through user payments, sparking concerns about potential negative effects on whistleblower protections and media oversight.

Read More
Anthropic Declines $800B+ Valuation Offers from VCs, For Now
  • TechCrunch
  • Posted by TechCrunch
April 16, 2026

Anthropic Declines $800B+ Valuation Offers from VCs, For Now

Anthropic is currently rejecting venture capital funding proposals that value it above $800 billion, despite strong investor interest matching or surpassing OpenAI's valuation. The company is taking a cautious approach to these offers for the time being.

Read More
Motorola Takes Legal Action Against Social Media Platforms and Influencers Over Alleged Defamatory Content in India
  • TechCrunch
  • Posted by TechCrunch
April 16, 2026

Motorola Takes Legal Action Against Social Media Platforms and Influencers Over Alleged Defamatory Content in India

Motorola seeks a permanent injunction against social platforms and creators in India, targeting posts that allegedly spread false or defamatory content about its products. The legal move aims to curb damaging reviews, videos, comments, and boycott campaigns impacting the brand's image.

Read More
Airwallex Challenges Stripe with a New Global Point-of-Sale Solution
  • TechCrunch
  • Posted by TechCrunch
April 16, 2026

Airwallex Challenges Stripe with a New Global Point-of-Sale Solution

Airwallex is expanding into physical payments by launching a versatile point-of-sale product that supports multi-country transactions on a single platform, positioning itself as a strong competitor against Stripe and others in the payments space.

Read More
Athena Unveils FabOrchestrator: An AI-Powered Platform Transforming Manufacturing Execution Systems
  • The Next Web
  • Posted by The Next Web
April 16, 2026

Athena Unveils FabOrchestrator: An AI-Powered Platform Transforming Manufacturing Execution Systems

Athena Technology Solutions has launched FabOrchestrator, an innovative AI platform that automates key manufacturing tasks including reporting and system modeling for semiconductor and electronics factories. Created alongside LLM at Scale.AI, it enhances Siemens Opcenter with advanced AI capabilities, aiming to boost operational efficiency and accuracy.

Read More
ASML Projects €36 Billion in Net Sales by 2026 Driven by Booming AI Chip Demand
  • Silicon Republic
  • Posted by Silicon Republic
April 16, 2026

ASML Projects €36 Billion in Net Sales by 2026 Driven by Booming AI Chip Demand

ASML has reported strong Q1 results with €8.8bn in net sales and €2.8bn net income, projecting net sales to reach €36bn by 2026 amid growing AI-driven chip demand.

Read More