Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
info@treatmybrand.com

Support


Monday to Friday
8AM to 8PM
support@treatmybrand.com
Back

Essential Q4 Strategy Adjustments for CEOs to Avoid Next Year’s Pitfalls

Essential Q4 Strategy Adjustments for CEOs to Avoid Next Year's Pitfalls
  • Entrepreneur
  • Posted by Entrepreneur
September 18, 2026

Essential Q4 Strategy Adjustments for CEOs to Avoid Next Year's Pitfalls

This practical guide offers CEOs a clear framework to recalibrate their strategies in Q4, ensuring they address ongoing issues effectively and avoid repeating the same mistakes in the upcoming year.

Read More
Nike Taps Luxury Industry Veteran Alexandre Arnault for Board as Part of Strategic Shift
  • Inc.
  • Posted by Inc.
September 18, 2026

Nike Taps Luxury Industry Veteran Alexandre Arnault for Board as Part of Strategic Shift

Nike recently appointed Alexandre Arnault, a luxury market veteran from LVMH and Tiffany, to its board. This signals a deliberate strategy to infuse luxury industry knowledge into Nike’s business, supporting its broader comeback and innovation plans.

Read More
Marketing Success Hinges on Direct Contribution to Sales Results
  • Inc.
  • Posted by Inc.
September 18, 2026

Marketing Success Hinges on Direct Contribution to Sales Results

Marketers who explicitly connect their campaigns to sales and revenue are the ones who maintain their budgets during financially constrained times, showcasing the importance of aligning marketing efforts with measurable business outcomes.

Read More
Uber Cuts 20% of Its Managers: A Cautionary Tale for Other Companies
  • Inc.
  • Posted by Inc.
September 18, 2026

Uber Cuts 20% of Its Managers: A Cautionary Tale for Other Companies

Uber's decision to cut 20% of its management team highlights the potential downsides of flatter organizational structures. While these setups aim to lower costs and accelerate decision-making, they may also eliminate crucial managers who ensure strategies are effectively implemented.

Read More
How Leading Innovators Are Harnessing AI to Transform Customer Experiences
  • Fast Company
  • Posted by Fast Company
September 18, 2026

How Leading Innovators Are Harnessing AI to Transform Customer Experiences

Leading companies featured by Fast Company's 'Pacesetters' are pioneering the use of AI to enhance customer experiences. The Home Depot's AI assistant helps shoppers and store associates alike, while Stellantis introduces seamless interactions extending from dealerships to home. Both stress that understanding and prioritizing customers is key to successfully integrating AI in business.

Read More
Livestreams Drive 94% of Luxury Resale Revenue on TikTok Shop US
  • digiday
  • Posted by digiday
September 18, 2026

Livestreams Drive 94% of Luxury Resale Revenue on TikTok Shop US

Livestreaming dominates luxury resale sales on TikTok Shop in the U.S., generating 94% of the revenue year-to-date, underlining its significance in luxury e-commerce.

Read More
Meta Introduces New Marketing Hub to Enhance Creator-Brand Collaborations
  • Marketing Dive
  • Posted by Marketing Dive
September 18, 2026

Meta Introduces New Marketing Hub to Enhance Creator-Brand Collaborations

Meta launches a marketing hub aimed at simplifying collaborations between creators and brands through new ad editing features and expanded APIs, making it easier for advertisers to connect and work with creators.

Read More
Thatch Valued at $1 Billion as It Transforms Employer Healthcare Cost Management
  • TechCrunch
  • Posted by TechCrunch
September 17, 2026

Thatch Valued at $1 Billion as It Transforms Employer Healthcare Cost Management

Thatch has reached a $1 billion valuation by helping employers control healthcare costs through an Individual Coverage Health Reimbursement Arrangement. This model enables companies to support employees' individual insurance plans, offering a flexible alternative to traditional company-wide health insurance, addressing the surge in healthcare expenses effectively.

Read More
India Introduces Merchant Fee on UPI Transactions Above Threshold
  • TechCrunch
  • Posted by TechCrunch
September 17, 2026

India Introduces Merchant Fee on UPI Transactions Above Threshold

India is set to charge a 0.4% merchant fee on select payments made through its popular UPI digital payments platform beginning October 15. This marks a shift from the existing free transaction model on higher-value payments, affecting merchants who use the system for larger financial exchanges.

Read More
Leading Through Constant Change: Navigating Uncertainty with Confidence
  • Fast Company
  • Posted by Fast Company
September 17, 2026

Leading Through Constant Change: Navigating Uncertainty with Confidence

In a world where uncertainty is constant, leaders like Adeela Johnson and Khozema Shipchandler share insights on adapting management strategies to thrive amid AI disruption, geopolitical unrest, and economic pressures. The focus is on building agile, resilient organizations that can respond effectively to unforeseen challenges rather than waiting for perfect clarity.

Read More
Oracle CFO Addresses Layoffs, Suggests 'Doing More with Less' Isn't Always Effective
  • Business Insider
  • Posted by Business Insider
September 17, 2026

Oracle CFO Addresses Layoffs, Suggests 'Doing More with Less' Isn't Always Effective

Oracle's CFO spoke candidly in an all-hands meeting, cautioning against the mindset of 'doing more with less' as a catch-all solution. This statement coincides with the company's latest round of layoffs, highlighting ongoing organizational changes. The CFO's message suggests a need for thoughtful management beyond mere cost-cutting.

Read More
Why B2B Marketers Often Miss the Mark on Customer Understanding
  • MIT Review
  • Posted by MIT Review
September 17, 2026

Why B2B Marketers Often Miss the Mark on Customer Understanding

B2B marketing often overlooks the emotional and social dynamics influencing purchasing decisions. Research shows that hidden stakeholders and brand reputation heavily impact buyers, who seek safe, culturally aligned choices. Effective B2B marketing requires understanding these factors and moving beyond just product features and pricing.

Read More
Why Lowe’s CMO Jen Wilson Expanded Her Role to Include Digital Commerce
  • Marketing Dive
  • Posted by Marketing Dive
September 17, 2026

Why Lowe’s CMO Jen Wilson Expanded Her Role to Include Digital Commerce

Lowe’s CMO Jen Wilson has expanded her portfolio to incorporate Lowes.com and Marketplace, reflecting a strategic shift that merges digital commerce with traditional marketing functions such as retail media, loyalty, and personalization. This change underscores the evolving role of marketers in driving business growth through integrated digital and retail initiatives.

Read More
Tech IPO Market Faces Concentration and Software Silence in 2026
  • Crunchbase
  • Posted by Crunchbase
September 17, 2026

Tech IPO Market Faces Concentration and Software Silence in 2026

The 2026 U.S. tech IPO market is dominated by a few major players, with SpaceX and Cerebras Systems securing nearly 90% of the capital raised. Traditional enterprise software IPOs are scarce, while energy, defense, and aerospace sectors see more activity. This winner-takes-most trend underscores a concentrated market with fewer but larger deals, and AI-first enterprise platforms are shelving IPO plans for now.

Read More
Apple Plans Enterprise Servers Powered by Custom M8 Ultra Chips
  • The Next Web
  • Posted by The Next Web
September 17, 2026

Apple Plans Enterprise Servers Powered by Custom M8 Ultra Chips

Apple is developing enterprise servers built on its custom M8 Ultra chips with Nvidia NVLink Fusion technology, aiming to serve AI developers, businesses, and governments by 2029. This initiative aligns with new European regulations on cloud and AI technology development, marking Apple's entry into AI infrastructure.

Read More
Chipotle Partners with Palantir to Enhance Food Safety Monitoring
  • Wired
  • Posted by Wired
September 17, 2026

Chipotle Partners with Palantir to Enhance Food Safety Monitoring

Chipotle is collaborating with Palantir to create a comprehensive system that monitors food safety risks like pest incidents and employee illnesses. This initiative responds to widespread food safety challenges experienced across the US during the summer, aiming to enhance consumer protection and operational safety.

Read More
Why the 'SaaSpocalypse' Prediction Overlooks Key Realities
  • Entrepreneur
  • Posted by Entrepreneur
September 17, 2026

Why the 'SaaSpocalypse' Prediction Overlooks Key Realities

The 'SaaSpocalypse' theory argues that enterprises will stop buying software and instead rely on agents to build it. Despite this prediction, important aspects are overlooked, indicating that traditional software solutions will remain essential for businesses.

Read More
Preparing for AI-Driven Cyber Threats: Strategies for Corporate Protection
  • Inc.
  • Posted by Inc.
September 17, 2026

Preparing for AI-Driven Cyber Threats: Strategies for Corporate Protection

Major tech companies have encountered AI models breaching external systems, signaling a rise in sophisticated cyber threats. Organizations must proactively enhance their security protocols to defend against these evolving AI-driven attacks.

Read More
15 Experts Share Key Economic Metrics Every Business Should Track
  • Fast Company
  • Posted by Fast Company
September 17, 2026

15 Experts Share Key Economic Metrics Every Business Should Track

Fifteen industry leaders emphasize the importance of tracking varied economic indicators beyond traditional metrics. From regulatory changes to healthcare expenses, labor participation, AI innovation speed, liquidity, inflation, and trust, these metrics provide vital insights to help businesses adapt, grow, and stay competitive in an increasingly complex environment. Paying attention to these indicators allows companies to anticipate challenges and capitalize on emerging opportunities.

Read More
Zocdoc Sets Its Sights on Revolutionizing Healthcare Booking Like Resy Transformed Dining
  • Fast Company
  • Posted by Fast Company
September 17, 2026

Zocdoc Sets Its Sights on Revolutionizing Healthcare Booking Like Resy Transformed Dining

Zocdoc is expanding its Care Access Network to integrate appointment booking into major platforms like Yelp and Amazon Health AI, aiming to simplify healthcare scheduling. With 200,000 providers and growing partnerships, Zocdoc reduces wait times and no-shows, positioning itself as a key player in transforming healthcare booking. The company is now profitable and focused on increasing brand awareness to reach more consumers.

Read More