Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
info@treatmybrand.com

Support


Monday to Friday
8AM to 8PM
support@treatmybrand.com
Back

Who Drives AI Transformation Within Organizations?

Who Drives AI Transformation Within Organizations?
  • Fast Company
  • Posted by Fast Company
September 24, 2026

Who Drives AI Transformation Within Organizations?

AI transformation is truly driven by employees who actively rethink and improve workflows using AI, not just by executives or specialized teams. Leadership's role is to enable and support these innovators with training, tools, and clear guidelines, fostering a culture of experimentation. Success should be measured by meaningful outcomes like productivity and client satisfaction, while ensuring employees gain valuable skills for their careers.

Read More
Rethinking Design Thinking: Embracing Responsibility for Ethical Innovation
  • MIT Review
  • Posted by MIT Review
September 24, 2026

Rethinking Design Thinking: Embracing Responsibility for Ethical Innovation

Recent legal rulings spotlight how design thinking, a user-centered innovation method, can unintentionally cause harm by missing ethical risks. Research with industry leaders reveals four main pitfalls: ignoring environmental impact, overlooking non-primary users, rushing development, and underestimating scaling dangers. To mitigate these, leadership must embed clear purpose, broaden stakeholder inclusion, create safe environments for ethical concerns, and rigorously test for harms before scaling. Ethical innovation is not just a choice but a necessity to avoid legal and reputational damage in today’s complex product landscape.

Read More
McDonald's Launches Ambitious Media Network to Boost Advertising Revenue
  • Marketing Dive
  • Posted by Marketing Dive
September 24, 2026

McDonald's Launches Ambitious Media Network to Boost Advertising Revenue

McDonald's is piloting a new media network with the ambitious goal of building a $1 billion advertising business, reflecting a strategic innovation in its marketing efforts to expand revenue streams beyond traditional channels.

Read More
How Adidas CEO Bjørn Gulden's Bold Approach Revitalized the Brand
  • Fast Company
  • Posted by Fast Company
September 22, 2026

How Adidas CEO Bjørn Gulden's Bold Approach Revitalized the Brand

Adidas CEO Bjørn Gulden credits the company’s turnaround to removing obstructive layers of management and empowering creative, energetic employees. Since taking charge in 2023 amid challenges like the fallout from the Yeezy partnership and market setbacks, Gulden streamlined operations, emphasized innovation, and fostered a culture of swift decision-making. This strategy restored Adidas’s growth, profitability, and market presence, highlighted by recent athletic achievements.

Read More
Why Every New AI Launch Amplifies Public Backlash
  • Fast Company
  • Posted by Fast Company
September 22, 2026

Why Every New AI Launch Amplifies Public Backlash

The growing backlash against AI intensifies as each new AI launch reveals more advanced capabilities. Despite AI's clear utility in automating complex tasks, public skepticism rises due to concerns over environmental impact, creativity loss, and accountability. Surveys show better-informed individuals tend to distrust AI more. Media and industries reliant on trust now prioritize accountability and human oversight over simple AI usage to maintain credibility. Leaders must recognize that success hinges on building trust amid rising scrutiny, as the public demands clear responsibility behind AI-driven results.

Read More
AI Agents are Taking Over the Internet Landscape
  • Business Insider
  • Posted by Business Insider
September 22, 2026

AI Agents are Taking Over the Internet Landscape

AI agents are increasingly dominating internet usage, fundamentally reshaping websites, online services, and digital commerce, marking a new era in the digital world.

Read More
Europe's Hesitance in the AI Safety Conversation: Risks and Realities
  • The Guardian
  • Posted by The Guardian
September 22, 2026

Europe's Hesitance in the AI Safety Conversation: Risks and Realities

Europe grapples with the challenge of embracing AI technology while safeguarding its interests. The continent must choose between missing out on potential growth or becoming dependent on foreign AI tools, amid debates about the serious risks AI could pose. This crossroads highlights Europe's cautious but impactful role in the global AI safety debate.

Read More
Anthropic Funds Its Own Evaluation While Advocating for Independent Oversight
  • The Next Web
  • Posted by The Next Web
September 22, 2026

Anthropic Funds Its Own Evaluation While Advocating for Independent Oversight

Anthropic has partnered with Accenture to evaluate its frontier AI models, with significant investments planned from both sides. Despite funding the evaluation itself, Anthropic stresses that future oversight funding should come from collective or governmental sources, which currently don’t exist. This move highlights the evolving need for independent governance in AI development.

Read More
PwC's DC Leader Highlights AI-Driven Demand for Faster Consulting Services
  • Business Insider
  • Posted by Business Insider
September 22, 2026

PwC's DC Leader Highlights AI-Driven Demand for Faster Consulting Services

Jeanelle Johnson, head of PwC's DC office, observes a shift in client expectations fueled by AI, with consulting tasks that once took eight weeks now demanded in just four. This acceleration reflects broader trends in the consulting industry toward faster delivery and greater efficiency.

Read More
OpenAI Urges US to Spearhead Global AI Safety Standards Initiative
  • The Next Web
  • Posted by The Next Web
September 22, 2026

OpenAI Urges US to Spearhead Global AI Safety Standards Initiative

OpenAI is calling on the US to lead a global initiative to set standards for advanced AI safety, emphasizing incident reporting rules and collaboration through national AI safety bodies. This move aims to foster consistent and effective international AI governance.

Read More
Tech Giants Collaborate to Unlock Grid Capacity for New Data Centers
  • TechCrunch
  • Posted by TechCrunch
September 18, 2026

Tech Giants Collaborate to Unlock Grid Capacity for New Data Centers

A coalition including Google, Nvidia, Anthropic, and Emerald AI aims to find 100 GW of grid capacity to accommodate new data centers, tackling the challenge of expanding digital infrastructure efficiently.

Read More
Advanced AI Society Partners with Linux Foundation to Launch Open Verification Ecosystem amid Congressional Agent Security Initiatives
  • The Next Web
  • Posted by The Next Web
September 18, 2026

Advanced AI Society Partners with Linux Foundation to Launch Open Verification Ecosystem amid Congressional Agent Security Initiatives

The Advanced AI Society teamed up with the Linux Foundation to introduce an open verification ecosystem for AI agents, aligning with new bipartisan Congressional demands for verified agent controls. They released Proof-of-Control v1.0 for public feedback and hosted a major event focusing on machine oversight and security, highlighting a push towards trusted and transparent AI systems.

Read More
Pinterest Introduces Visual Search Ads to Revolutionize Advertising
  • The Next Web
  • Posted by The Next Web
September 18, 2026

Pinterest Introduces Visual Search Ads to Revolutionize Advertising

Pinterest has launched Visual Search Ads, a new advertising format announced at its Pinterest Presents summit. Moving beyond traditional keyword-based ads, the format integrates ads within visual search results and Pins, aligning with AI-driven, richer user expressions. This innovation aims to enhance advertiser engagement and user experience on the platform.

Read More
12 Insurtech Start-ups Selected for 2026 InsTech.ie Foundry Programme
  • Silicon Republic
  • Posted by Silicon Republic
September 18, 2026

12 Insurtech Start-ups Selected for 2026 InsTech.ie Foundry Programme

Ireland is set to enhance its position as a leader in insurance innovation with 12 insurtech start-ups joining the 2026 InsTech.ie Foundry programme. The initiative focuses on linking these new companies with insurers, industry veterans, and investors to drive technological advancements in insurance.

Read More
How Leading Innovators Are Harnessing AI to Transform Customer Experiences
  • Fast Company
  • Posted by Fast Company
September 18, 2026

How Leading Innovators Are Harnessing AI to Transform Customer Experiences

Leading companies featured by Fast Company's 'Pacesetters' are pioneering the use of AI to enhance customer experiences. The Home Depot's AI assistant helps shoppers and store associates alike, while Stellantis introduces seamless interactions extending from dealerships to home. Both stress that understanding and prioritizing customers is key to successfully integrating AI in business.

Read More
Designing a Cloud Infrastructure Tailored for AI
  • Fast Company
  • Posted by Fast Company
September 18, 2026

Designing a Cloud Infrastructure Tailored for AI

Mike Intrator of CoreWeave explains why AI calls for a cloud system rebuilt from scratch to meet unique demands. His insights reveal the technological and physical challenges of AI and how this specialized infrastructure can help turn ideas into real-world solutions.

Read More
Guiding a Company Through Its Next Phase of Growth
  • Fast Company
  • Posted by Fast Company
September 18, 2026

Guiding a Company Through Its Next Phase of Growth

Match Group CEO Spencer Rascoff discusses how the company is navigating a critical transformation by adapting its strategies and leadership approach to thrive in a rapidly changing market shaped by AI. He emphasizes speed, accountability, and innovation as key drivers for the company’s next chapter.

Read More
STAT+: AI Enhances Detection of Subtle Heart Attacks in EKGs
  • Stat
  • Posted by Stat
September 17, 2026

STAT+: AI Enhances Detection of Subtle Heart Attacks in EKGs

STAT+ is an AI-powered medical tool recently approved for use in detecting severe and less obvious heart attacks through EKG analysis. It targets rare artery blockages that traditional methods might miss, aiming to improve early diagnosis and treatment effectiveness.

Read More
Former METR COO and Early Anthropic Team Member Launch Startup to Control Rogue AI Agents
  • TechCrunch
  • Posted by TechCrunch
September 17, 2026

Former METR COO and Early Anthropic Team Member Launch Startup to Control Rogue AI Agents

AIUC, a startup founded by an early Anthropic hire and a former METR COO, has raised $40 million in Series A funding to develop technology for controlling rogue AI agents. The round was led by Ribbit Capital and included First Harmonic, positioning AIUC at the forefront of AI safety and innovation.

Read More
Lidl Launches Autonomous Electric Truck Service in Germany with Einride
  • The Next Web
  • Posted by The Next Web
September 17, 2026

Lidl Launches Autonomous Electric Truck Service in Germany with Einride

Lidl has started daily operations of Einride's driverless electric truck between a logistics center and store in Germany, facilitated by a pioneering permit from the transport authority. This marks a key step forward in autonomous vehicle usage for short-distance logistics within the country.

Read More