Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
info@treatmybrand.com

Support


Monday to Friday
8AM to 8PM
support@treatmybrand.com
Back

PNC Study Identifies Key Succession Planning Challenges for Entrepreneurs

PNC Study Identifies Key Succession Planning Challenges for Entrepreneurs
  • Inc.
  • Posted by Inc.
April 2, 2026

PNC Study Identifies Key Succession Planning Challenges for Entrepreneurs

A recent PNC study highlights the main challenges entrepreneurs encounter when planning for business succession. Despite advancements in available tools and strategies, effectively transitioning leadership continues to be a complex issue for many founders.

Read More
Secrets Behind Pret A Manger's Success: 4 Principles That Elevated Everyday Products to Global Fame
  • Inc.
  • Posted by Inc.
April 2, 2026

Secrets Behind Pret A Manger's Success: 4 Principles That Elevated Everyday Products to Global Fame

Julian Metcalfe’s success with Pret A Manger stems from four fundamental principles that transform ordinary products into global icons, offering valuable lessons often overlooked by many founders.

Read More
What War and Lifeguards Teach Us About the Evolving Role of AI and Human Collaboration
  • Fast Company
  • Posted by Fast Company
April 2, 2026

What War and Lifeguards Teach Us About the Evolving Role of AI and Human Collaboration

AI's strength lies in ideation and well-defined tasks, but human judgment is crucial for unpredictable real-world scenarios. CEO Dario Amodei stresses that lethal decisions must involve humans. Jobs like lifeguards require unpredictable, physical presence, resisting automation. Companies must build adaptable systems where AI and humans collaborate in evolving loops, enhancing reliability together over time. The future of AI lies in this dynamic partnership, not in replacing humans outright.

Read More
The Decline of Startup Support: What It Means for Emerging Businesses
  • Joe
  • Posted by Joe
April 2, 2026

The Decline of Startup Support: What It Means for Emerging Businesses

The startup ecosystem is facing a decline in available support resources, which is adversely affecting the growth and success of promising new businesses. This erosion of community and resources poses a real threat to entrepreneurs trying to navigate the early stages of their ventures.

Read More
Strategic Early Adopter Choices for Successful Market Expansion
  • MIT Review
  • Posted by MIT Review
April 2, 2026

Strategic Early Adopter Choices for Successful Market Expansion

Expanding into new markets challenges tech companies to choose between familiar and target-market early users. Familiar users provide clear feedback but may not reflect broader preferences, while target-market users offer relevant yet harder-to-interpret insights. Success depends on understanding market preference similarity and local diversity, guiding whether to start locally or directly with the target audience. Real-world examples highlight this strategic balance as key to scaling effectively.

Read More
AI Seed Startups from Y Combinator Secure Valuations Around $40 Million Amid Rising Expectations
  • TechCrunch
  • Posted by TechCrunch
April 1, 2026

AI Seed Startups from Y Combinator Secure Valuations Around $40 Million Amid Rising Expectations

Recent AI seed startups in Y Combinator's cohort have secured valuations close to $40 million, reflecting strong investor interest. Alongside this growth, startups face heightened expectations and pressure to deliver impactful results.

Read More
Starting College at 16 and Becoming a Yoga Teacher: Genevieve Gilbreath's Inspiring $100M Journey
  • Entrepreneur
  • Posted by Entrepreneur
April 1, 2026

Starting College at 16 and Becoming a Yoga Teacher: Genevieve Gilbreath's Inspiring $100M Journey

Genevieve Gilbreath shares how starting college early and becoming a yoga teacher shaped her unique journey, ultimately leading her to build a successful $100M venture capital career at Springdale Ventures. Her experience highlights the value of diverse paths in entrepreneurship and leadership.

Read More
The Key to Entrepreneurial Success: Transitioning from Operator to Leader
  • Inc.
  • Posted by Inc.
April 1, 2026

The Key to Entrepreneurial Success: Transitioning from Operator to Leader

Entrepreneurs often struggle with working too hard while gaining little leverage. The crucial step is evolving from being an operator involved in day-to-day tasks to becoming a leader who strategizes and leverages resources for greater impact and growth.

Read More
Ex-Coatue Partner Secures $65M Seed Funding for Cutting-Edge Enterprise AI Agent Startup
  • TechCrunch
  • Posted by TechCrunch
March 31, 2026

Ex-Coatue Partner Secures $65M Seed Funding for Cutting-Edge Enterprise AI Agent Startup

A former partner of Coatue has successfully raised an impressive $65 million in seed funding for a new enterprise AI agent startup. The significant investment was driven by a combination of factors that strongly appealed to investors, prompting their early and substantial participation.

Read More
Three Founder Traits Every VC Looks for to Predict Startup Success
  • Entrepreneur
  • Posted by Entrepreneur
March 31, 2026

Three Founder Traits Every VC Looks for to Predict Startup Success

Venture capitalists often find that a startup's success is less about the pitch deck and more about the founder's qualities. Identifying three key traits in founders offers a stronger prediction of a company's future potential than the presentation alone.

Read More
How to Design a Referral Program That Truly Delivers Results
  • Entrepreneur
  • Posted by Entrepreneur
March 31, 2026

How to Design a Referral Program That Truly Delivers Results

Many referral programs stumble due to fundamental flaws in design and execution. This guide reveals why they often fail and provides actionable tips on crafting effective referral systems that foster genuine customer referrals and business growth.

Read More
Mina Haque’s Unique Approach to Leading Tony Roma’s with Brain Science
  • Inc.
  • Posted by Inc.
March 31, 2026

Mina Haque’s Unique Approach to Leading Tony Roma’s with Brain Science

Mina Haque, formerly an attorney, has become the CEO of Tony Roma’s and is using brain science principles to transform how the brand markets and sells its ribs, blending neuroscience with business strategy to innovate in the restaurant industry.

Read More
Why Most Startup Failures Stem from Ignoring Market Needs, Not Money
  • Inc.
  • Posted by Inc.
March 31, 2026

Why Most Startup Failures Stem from Ignoring Market Needs, Not Money

Many startups fail not due to lack of funds, but because they overlook the real needs of their market. Success requires engaging with the market as participants rather than treating them like an audience.

Read More
Leadership Lessons from Gen Z Founders on Gaining Respect at Work
  • Fast Company
  • Posted by Fast Company
March 31, 2026

Leadership Lessons from Gen Z Founders on Gaining Respect at Work

Gen Z founders leverage unique internship experiences to build leadership styles centered on ownership, impact, and transparency. Despite youth and skepticism from others, they balance humility with confidence, using mentorship and innovation to command respect in the workplace.

Read More
PubMatic Partners with Untapped Growth to Empower Independent Agencies
  • Marketing Dive
  • Posted by Marketing Dive
March 31, 2026

PubMatic Partners with Untapped Growth to Empower Independent Agencies

PubMatic's new partnership with the Untapped Growth media collective aims to bolster independent agencies by granting access to its agentic platform, helping them navigate challenges posed by consolidation in the holding company landscape.

Read More
Why Many Founder-Led Brands Struggle—and How to Create One That Truly Boosts Sales
  • Inc.
  • Posted by Inc.
March 31, 2026

Why Many Founder-Led Brands Struggle—and How to Create One That Truly Boosts Sales

Founder-led brands can act as powerful media channels to attract customers when executed thoughtfully. Success lies in focusing messaging on the audience rather than personal perspective, creating genuine connections that drive sales growth.

Read More
SXSW Regains Its Status as a Premier Networking and Innovation Event for Founders and Venture Capitalists
  • TechCrunch
  • Posted by TechCrunch
March 30, 2026

SXSW Regains Its Status as a Premier Networking and Innovation Event for Founders and Venture Capitalists

Despite some adjustments made this year, SXSW remains a leading festival for networking and sharing ideas, especially among founders and venture capitalists, highlighting its ongoing relevance and appeal.

Read More
TaskRabbit Founder Advocates for Essential Skills Beyond Computer Science in the AI Era
  • Inc.
  • Posted by Inc.
March 30, 2026

TaskRabbit Founder Advocates for Essential Skills Beyond Computer Science in the AI Era

Leah Solivan, founder of TaskRabbit, emphasizes the importance of acquiring practical skills over traditional computer science knowledge to thrive as a tech leader in the AI-driven world. Her viewpoint suggests a shift in how talent should be evaluated and nurtured to meet evolving industry demands.

Read More
How AI is Revolutionizing Customer Experience: The Advantage for Small Businesses
  • Inc.
  • Posted by Inc.
March 30, 2026

How AI is Revolutionizing Customer Experience: The Advantage for Small Businesses

Artificial Intelligence is transforming how customers interact with businesses. Small businesses, with their agility and close customer relationships, stand to gain a significant advantage. For success in 2026 and beyond, leaders in these organizations need to stay curious and adaptive to leverage these AI-driven changes effectively.

Read More
Diverse Ventures and Emerging Stars: Top 8 Startups That Captivated Investors at YC Demo Day W26
  • TechCrunch
  • Posted by TechCrunch
March 29, 2026

Diverse Ventures and Emerging Stars: Top 8 Startups That Captivated Investors at YC Demo Day W26

A survey of multiple venture capitalists reveals the standout startups from Y Combinator's W26 demo day that have sparked significant investor interest, showcasing a variety of innovative ideas ranging from space tech to agriculture.

Read More