Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
[email protected]

Support


Monday to Friday
8AM to 8PM
[email protected]
Back

OpenAI Unveils ‘Ultrafast’ Mode Boosting GPT-5.6 Sol Speed by 14 Times

OpenAI Unveils ‘Ultrafast’ Mode Boosting GPT-5.6 Sol Speed by 14 Times
  • TechCrunch
  • Posted by TechCrunch
August 14, 2026

OpenAI Unveils ‘Ultrafast’ Mode Boosting GPT-5.6 Sol Speed by 14 Times

OpenAI introduces 'Ultrafast,' a mode that accelerates GPT-5.6 Sol to operate at 14 times its usual speed, aiming to enhance appeal to enterprise users with faster performance and greater efficiency.

Read More
IBM Collaborates with OpenAI to Expand Enterprise AI Capabilities
  • TechCrunch
  • Posted by TechCrunch
August 14, 2026

IBM Collaborates with OpenAI to Expand Enterprise AI Capabilities

IBM is partnering with OpenAI to advance enterprise AI by training and certifying a large number of consultants on OpenAI technologies, strengthening their capability to deliver innovative AI solutions to businesses.

Read More
Microsoft Streamlines Copilot by Merging Apps and Retiring Underperforming AI Features
  • TechCrunch
  • Posted by TechCrunch
August 14, 2026

Microsoft Streamlines Copilot by Merging Apps and Retiring Underperforming AI Features

Microsoft is simplifying its Copilot platform by merging separate consumer and business applications. In this process, the company is retiring less successful AI features such as AI podcasts, Group Chats, Deep Research, and the Mico character to enhance overall usability and focus.

Read More
Apple Explores Paying News Publishers to Supply Siri with Latest Updates
  • TechCrunch
  • Posted by TechCrunch
August 14, 2026

Apple Explores Paying News Publishers to Supply Siri with Latest Updates

Apple is reportedly negotiating with news publishers to pay for delivering up-to-date news via Siri, with potential payments reaching nine figures, aiming to enhance the virtual assistant's news offerings.

Read More
US Permits Select Private Companies to Conduct Offensive Cyber Operations for the First Time
  • TechCrunch
  • Posted by TechCrunch
August 14, 2026

US Permits Select Private Companies to Conduct Offensive Cyber Operations for the First Time

The US government has changed its cybersecurity policy, allowing select private companies to engage in offensive cyber operations, a practice previously banned. This move marks a significant departure from past rules to enhance cyber defense capabilities.

Read More
Fermi Appoints New CEO After Quarter-Year Leadership Gap
  • TechCrunch
  • Posted by TechCrunch
August 14, 2026

Fermi Appoints New CEO After Quarter-Year Leadership Gap

Fermi, a company specializing in AI-driven nuclear power, has named Lee McIntire as its new CEO. The decision follows a leadership void of more than three months after the departure of co-founder and former CEO Toby Neugebauer. McIntire's board experience is expected to guide the company forward.

Read More
OpenAI Overhauls Sales Leadership and Team Amid Executive Changes
  • The Next Web
  • Posted by The Next Web
August 14, 2026

OpenAI Overhauls Sales Leadership and Team Amid Executive Changes

OpenAI is undergoing major changes in its sales division, with chief revenue officer Denise Dresser leaving after eight months. Dali Rajic, formerly COO of Wiz, will take over the role. The company is also rebuilding its go-to-market team following the departure of longtime executive Brad Lightcap, signaling a broader restructuring effort.

Read More
Judge Demands Google Facilitate Rival App Store Installations on Android
  • The Verge
  • Posted by The Verge
August 14, 2026

Judge Demands Google Facilitate Rival App Store Installations on Android

Judge James Donato has ordered Google to make it easier for users to install rival app stores on Android, enforcing a ruling that addresses Google's illegal monopoly on app distribution. This decision comes after years of legal battles, compelling Google to allow competitors inside its Google Play Store and support their accessibility.

Read More
Why Customer Experience Transformation Fails and How to Overcome the Obstacles
  • Entrepreneur
  • Posted by Entrepreneur
August 14, 2026

Why Customer Experience Transformation Fails and How to Overcome the Obstacles

Many organizations face significant challenges in transforming customer experience, often stalling before achieving impactful change due to common obstacles and misconceptions.

Read More
Gen Z's Workplace Confidence Drops Sharply Despite Employer Assurances
  • Inc.
  • Posted by Inc.
August 14, 2026

Gen Z's Workplace Confidence Drops Sharply Despite Employer Assurances

Workplace confidence among Gen Z employees has fallen sharply by 20 points in a year, yet employers wrongly assume the problem has been resolved. More effective measures are essential to support and motivate this generation at work.

Read More
The Core Leadership Challenge Keeping Fast-Growth CEOs Awake at Night
  • Inc.
  • Posted by Inc.
August 14, 2026

The Core Leadership Challenge Keeping Fast-Growth CEOs Awake at Night

Fast-growth CEOs from the Inc. 5000 reveal that their biggest challenge is a leadership issue centered around managing people effectively during rapid expansion. Addressing this problem is essential for sustaining growth and organizational success.

Read More
11 Insights from Top Business Leaders on Empowering Employee Leadership
  • Inc.
  • Posted by Inc.
August 14, 2026

11 Insights from Top Business Leaders on Empowering Employee Leadership

This article explores how 11 business leaders successfully empower their employees to lead initiatives, highlighting the benefits of putting workers in control and how it contributes to organizational success and innovation.

Read More
Jim Collins' Insight: Lead Authentically to Become a Remarkable Leader
  • Inc.
  • Posted by Inc.
August 14, 2026

Jim Collins' Insight: Lead Authentically to Become a Remarkable Leader

Jim Collins, author of 'Good to Great,' reveals that effective leadership comes from being authentic rather than mimicking others. His research highlights the importance of discovering and embracing one's unique leadership style to achieve true greatness.

Read More
5 Essential Strategies to Successfully Scale Warehouse Automation
  • Fast Company
  • Posted by Fast Company
August 14, 2026

5 Essential Strategies to Successfully Scale Warehouse Automation

Warehouse automation is essential but complex, especially for multi-site projects. Success requires aligning priorities, dedicating teams, creating test environments, standardizing processes, and choosing the right rollout strategy. Viewing warehouses as networks and fostering a supportive culture are key to unlocking automation's full potential across facilities.

Read More
Google Launches Gemini 3.7 Flash with Enhanced Coding and Agent Capabilities and a 50% Temporary Price Cut
  • Venturebeat
  • Posted by Venturebeat
August 14, 2026

Google Launches Gemini 3.7 Flash with Enhanced Coding and Agent Capabilities and a 50% Temporary Price Cut

Google has unveiled Gemini 3.7 Flash, an AI model upgrade targeting coding, agent workflows, and enterprise knowledge work. It offers improved reliability and execution with fewer retries, along with a 50% introductory API price cut until the end of 2026. Though not universally dominant in every benchmark, Gemini 3.7 Flash shows significant gains in coding, automation, and document comprehension, making it a compelling, cost-effective choice for high-volume AI applications. The release follows rapid development cycles and organizational changes within Google’s AI teams.

Read More
Writer Unveils Palmyra X6 Model Slashing AI Agent Costs by Over 50% Amid Token Usage Surge
  • Venturebeat
  • Posted by Venturebeat
August 14, 2026

Writer Unveils Palmyra X6 Model Slashing AI Agent Costs by Over 50% Amid Token Usage Surge

Writer's new Palmyra X6 AI model cuts agent costs by 52%, boosts speed, and enhances quality by refining an open-source Chinese model with innovative post-training on U.S. infrastructure. Paired with an advanced orchestration harness and governance tools, Writer addresses soaring token costs and security concerns, signaling a shift towards cost-effective, enterprise-focused AI solutions.

Read More
The Strategic Imperative of Water Management in Business
  • MIT Review
  • Posted by MIT Review
August 14, 2026

The Strategic Imperative of Water Management in Business

Water scarcity and pollution are escalating global risks that demand companies treat water as a strategic asset, not just a utility. Industries from AI data centers to agriculture face mounting challenges that require local risk assessments, cross-functional management, and investment in efficiency and replenishment. Proactive water stewardship is essential for sustainable business resilience and environmental health.

Read More
How Brands Should Adapt Amid Paramount and WBD Merger Uncertainties
  • Marketing Dive
  • Posted by Marketing Dive
August 14, 2026

How Brands Should Adapt Amid Paramount and WBD Merger Uncertainties

Kaitlyn McInnis of Crossmedia emphasizes that the advertising sector's main focus should be on adapting to continuous consolidation rather than concentrating on individual mergers such as that between Paramount and WBD. She highlights the importance of strategic preparation for this evolving landscape.

Read More
Panera Bread Appoints Andrew Rebhun as New CMO Amid Ongoing Transformation
  • Marketing Dive
  • Posted by Marketing Dive
August 14, 2026

Panera Bread Appoints Andrew Rebhun as New CMO Amid Ongoing Transformation

Panera Bread has hired Andrew Rebhun, an experienced marketer with leadership roles at El Pollo Loco and Cava, to serve as its new chief marketing officer. Rebhun will direct all marketing activities as the company advances its transformation strategy.

Read More
ClearJet Secures $25M to Revolutionize Cargo Shipping with AI-Powered Logistics
  • Crunchbase
  • Posted by Crunchbase
August 13, 2026

ClearJet Secures $25M to Revolutionize Cargo Shipping with AI-Powered Logistics

ClearJet has raised $25 million in Series B funding to expand its AI-driven logistics platform, which uses unused capacity on commercial passenger flights to deliver e-commerce packages faster and cheaper. The company has built a large network connecting 95 U.S. airports, partnering with major airlines and delivery providers to cut shipping costs by up to 35% and speed delivery by several days. ClearJet’s innovative approach, backed by AI and an asset-light model, is disrupting traditional parcel delivery and aims to grow further in returns and international markets.

Read More