Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
info@treatmybrand.com

Support


Monday to Friday
8AM to 8PM
support@treatmybrand.com
Back

Amazon Boosts AI Investment Amid Growing AWS Demand

Amazon Boosts AI Investment Amid Growing AWS Demand
  • Inc.
  • Posted by Inc.
August 5, 2026

Amazon Boosts AI Investment Amid Growing AWS Demand

Amazon is ramping up its investment in AI as increased demand on AWS accelerates growth. Despite this, the company's infrastructure capacity has not yet caught up with the rising needs, indicating ongoing challenges in scaling AI services efficiently.

Read More
How AI Is Changing the Landscape of Executive Recruitment
  • Inc.
  • Posted by Inc.
August 5, 2026

How AI Is Changing the Landscape of Executive Recruitment

AI is prompting businesses to change their approach to executive hiring by prioritizing a candidate's future abilities over previous accomplishments. This shift highlights the growing influence of AI in shaping talent acquisition strategies to better align with evolving business needs.

Read More
Media Measurement Gains Prominence in Executive Discussions on Ad Spending
  • digiday
  • Posted by digiday
August 5, 2026

Media Measurement Gains Prominence in Executive Discussions on Ad Spending

Major advertisers emphasized media effectiveness during earnings calls, indicating that C-suite executives are increasingly valuing media measurement when evaluating ad spend strategies.

Read More
Why Enterprises Should Keep AI Agent Telemetry Within Their Own Cloud, According to Groundcover
  • Venturebeat
  • Posted by Venturebeat
August 5, 2026

Why Enterprises Should Keep AI Agent Telemetry Within Their Own Cloud, According to Groundcover

Groundcover is pioneering a new model for AI telemetry observability by advocating for telemetry data to remain within enterprises’ own cloud environments. Their approach leverages eBPF technology and a bring-your-own-cloud model to manage the vast telemetry generated by autonomous AI agents, addressing cost and control challenges faced by traditional platforms. This represents a fundamental shift in how companies monitor AI-driven systems and prepares enterprises for future autonomous software operations.

Read More
Thinking Machines Launches Inkling-Small: A Compact, High-Performance Open Source AI Model
  • Venturebeat
  • Posted by Venturebeat
August 5, 2026

Thinking Machines Launches Inkling-Small: A Compact, High-Performance Open Source AI Model

Thinking Machines has introduced Inkling-Small, a compact open source AI model that matches the performance of its larger predecessor at just a quarter of the size. With a permissive Apache 2.0 license and support for multi-modal inputs, Inkling-Small is designed to reduce computational costs and ease enterprise deployment. Though still demanding substantial GPU resources, its smaller footprint makes it a practical choice for organizations looking for powerful, customizable AI solutions.

Read More
Amazon’s Expansion into Live Sports Drives Ad Revenue to $19.8B in Q2
  • Marketing Dive
  • Posted by Marketing Dive
August 5, 2026

Amazon’s Expansion into Live Sports Drives Ad Revenue to $19.8B in Q2

Amazon’s increased presence in live sports has propelled its advertising revenue to $19.8 billion in Q2. Brands leveraging multiple sports for advertising benefit from wider audience reach and attract higher-spending consumers than single-sport advertisers.

Read More
Uber’s Expanding Network of Autonomous Vehicle Partners
  • TechCrunch
  • Posted by TechCrunch
August 5, 2026

Uber’s Expanding Network of Autonomous Vehicle Partners

Uber has strategically partnered with close to 30 companies in the autonomous vehicle industry through collaborations and investments over two years to strengthen its position in the self-driving technology market.

Read More
China's Technological Leap Shakes U.S. Tech Hubs and Leadership
  • The Guardian
  • Posted by The Guardian
August 5, 2026

China's Technological Leap Shakes U.S. Tech Hubs and Leadership

China's rapid advancements in AI, robotics, and chip manufacturing are causing significant disruptions in U.S. markets and tech leadership, sparking debates and urgent policy considerations in Silicon Valley and Washington.

Read More
Stock Market Volatility Highlights Challenges in the AI Chip Sector
  • The Guardian
  • Posted by The Guardian
August 5, 2026

Stock Market Volatility Highlights Challenges in the AI Chip Sector

The sudden rise of Chinese chipmaker CXMT, with a 466% stock market surge, disrupted the AI chip industry, challenging Western firms' dominance and causing significant market volatility. This event highlights the uncertain and rapidly evolving nature of the AI economy globally.

Read More
AWS Integrates Superblocks' Vibe Coding into Private Clouds, Transforming App Development
  • TechCrunch
  • Posted by TechCrunch
August 5, 2026

AWS Integrates Superblocks' Vibe Coding into Private Clouds, Transforming App Development

AWS has enabled the vibe coding tool Superblocks to be embedded within private clouds of its customers. This advancement promotes greater separation between apps and models, offering enhanced development flexibility and control. The integration signifies a key step in evolving cloud-based application development.

Read More
Congress Embraces ChatGPT as Its Go-To AI Assistant
  • TechCrunch
  • Posted by TechCrunch
August 5, 2026

Congress Embraces ChatGPT as Its Go-To AI Assistant

Congressional offices prominently use OpenAI's ChatGPT to assist with drafting memos, summarizing legislation, and managing constituent communications, making it the preferred AI tool on Capitol Hill according to spending data.

Read More
Horizon3 Secures $250M Series E, Valued at $2B Amid Rising AI-Driven Security Threats
  • TechCrunch
  • Posted by TechCrunch
August 5, 2026

Horizon3 Secures $250M Series E, Valued at $2B Amid Rising AI-Driven Security Threats

Horizon3 raises $250 million at a $2 billion valuation, driven by businesses seeking continuous AI-powered cybersecurity solutions over annual tests. This marks a significant shift in security validation practices amid rising AI threats.

Read More
Why Compliance Gives Regulated Businesses an Edge in AI Search
  • Entrepreneur
  • Posted by Entrepreneur
August 5, 2026

Why Compliance Gives Regulated Businesses an Edge in AI Search

Regulated businesses benefit in AI search because the strict compliance requirements they follow foster trust in the accuracy and responsibility of their responses. This rigorous oversight gives them a clear advantage in delivering dependable high-stakes information through AI technologies.

Read More
Nearly 720,000 Prime-Age Workers Exit Labor Force in One Month: Understanding the Causes
  • Entrepreneur
  • Posted by Entrepreneur
August 5, 2026

Nearly 720,000 Prime-Age Workers Exit Labor Force in One Month: Understanding the Causes

In a significant labor market shift, nearly 720,000 prime-age workers ceased working or looking for jobs in a single month, marking the largest drop in participation since 1976 outside of pandemic-related effects. This trend highlights underlying economic or social factors influencing workforce engagement.

Read More
Redefining Ownership: How Brands and Creators Collaborate on Creative Briefs
  • digiday
  • Posted by digiday
August 5, 2026

Redefining Ownership: How Brands and Creators Collaborate on Creative Briefs

Brands are transforming the traditional creator-brand relationship by involving creators more deeply in the creative process, thereby shifting how marketing decisions are influenced and who owns the creative brief.

Read More
How NTT DATA AIVista Enables Enterprise AI to Overcome the Final Hurdle
  • Venturebeat
  • Posted by Venturebeat
August 5, 2026

How NTT DATA AIVista Enables Enterprise AI to Overcome the Final Hurdle

NTT DATA AIVista CEO Bratin Saha explains how enterprises can achieve real AI value by focusing on the 'last mile' — integrating AI models with proprietary data, workflows, and robust guardrails. Rather than fine-tuning models, success comes from combining domain expertise, change management, and technology to move workflows effectively within regulated environments. Their approach balances scalability with bespoke knowledge to overcome implementation hurdles and deliver tangible business outcomes.

Read More
The Marketing Capability Dilemma: Seven Challenges Undermining Your Team's Effectiveness
  • MIT Review
  • Posted by MIT Review
August 5, 2026

The Marketing Capability Dilemma: Seven Challenges Undermining Your Team's Effectiveness

Marketing teams face a critical paradox: while rapidly evolving AI-driven marketing demands new capabilities, organizations are underinvesting in training and staffing needed to meet these changes. Despite recognizing the importance of agility and technology, companies favor short-term results over building sustainable skills, creating a widening capability gap. Weak CFO partnerships and a rigid preference for internal development exacerbate the problem. To thrive amid AI-driven shifts, marketing leaders must secure stable investment, reframe capability building as a strategic asset, and explore external partnerships.

Read More
Anthropic Secures $10 Billion Partnership with AI Cloud Innovator Volta
  • TechCrunch
  • Posted by TechCrunch
August 5, 2026

Anthropic Secures $10 Billion Partnership with AI Cloud Innovator Volta

Anthropic has recently entered a major $10 billion partnership with AI cloud startup Volta, emphasizing its ongoing focus on expanding cloud collaborations to enhance its AI capabilities.

Read More
Waymo Expands Robotaxi Service to All Users in Dallas
  • TechCrunch
  • Posted by TechCrunch
August 5, 2026

Waymo Expands Robotaxi Service to All Users in Dallas

Waymo has opened its robotaxi service in Dallas to all users by eliminating the waitlist. This step highlights the company's commitment to expanding its self-driving technology across the U.S., U.K., and Europe, aiming for wider accessibility and adoption.

Read More
Texas Suspends Approval of New Data Centers Amid Governor’s Audit Directive
  • TechCrunch
  • Posted by TechCrunch
August 5, 2026

Texas Suspends Approval of New Data Centers Amid Governor’s Audit Directive

Texas, known for its favorable conditions for data centers due to loose regulations and ample power, is now pausing new data center projects. This follows the governor’s directive for audits, signaling a shift as the state reassesses the impact of rapid expansion in this sector.

Read More