Starting August 24th, YouTube will count a view as soon as a video begins playing, similar to how Instagram and TikTok track views. This change is expected to help creators see quicker increases in their total view counts. Instagram and TikTok add a view as soon as a video plays or replays, while X requires viewers to watch for at least two seconds. YouTube already uses this counting approach for Shorts and will now apply it to all videos. The platform will maintain its original view-counting system as a separate ‘engaged views’ metric.
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