Germany’s Federal Cartel Office has mandated that Apple change its App Tracking Transparency consent prompts after finding that their design biases users toward favoring Apple’s own apps. The original prompts, introduced with iOS 14.5, reportedly cost social media platforms nearly $10 billion by making data tracking opt-in rather than automatic. Now, under EU Digital Markets Act regulations, Apple faces increased scrutiny as a designated gatekeeper to ensure a level playing field for all app developers.
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