Recent research highlights a troubling misalignment between marketing leaders’ investment priorities and the actual decision-making processes of buyers, with brand positioning prioritized far above AI search technologies.
The American Customer Satisfaction Index read 76.1 in August 2026, the same score it held in 2015, so United States customer expectations have held flat for eleven years while complaints hit records and the variable that actually moved was tolerance.
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TLDR: Regulated-industry marketers who build neuromarketing capabilities at pre-launch stage convert compliance...
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