Jason Wright, CEO and founder of Wilde Brands, built a thriving snack company with a strong focus on protein. His chicken-based chips have successfully positioned themselves as a protein-rich alternative to conventional snacks. Wilde Brands now boasts placement in 20,000 stores and operates a state-of-the-art 130,000-square-foot production facility. Recently, Wright has begun to steer the brand’s narrative to emphasize other aspects beyond just protein content, aiming to broaden its appeal and reshape the conversation around snack choices.
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