‘Ghost ships’ refer to impeccably crafted AI measurement models that unfortunately fail to impact actual business decisions. Jeffrey Kennedy from WPP Media highlights the risks of over-relying on such models and shares strategies to ensure data-driven tools genuinely guide effective decision-making processes.
The American Customer Satisfaction Index read 76.1 in August 2026, the same score it held in 2015, so United States customer expectations have held flat for eleven years while complaints hit records and the variable that actually moved was tolerance.
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TLDR: Regulated-industry marketers who build neuromarketing capabilities at pre-launch stage convert compliance...
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