Treatmybrand


a Kainjoo SA Venture
Ch. du Vernay 14a
1196 Gland
+41.21.561.34.96
info@treatmybrand.com

Support


Monday to Friday
8AM to 8PM
support@treatmybrand.com
Back

Why Coding Agents Thrive While Go-to-Market Agents Lag Behind

Why Coding Agents Thrive While Go-to-Market Agents Lag Behind
  • Entrepreneur
  • Posted by Entrepreneur
September 5, 2026

Why Coding Agents Thrive While Go-to-Market Agents Lag Behind

Coding agents are quickly transforming the way software teams function due to their strong contextual awareness, but go-to-market agents aren't advancing at the same pace. This lag is less about intelligence and more about the complexity of context they need to navigate.

Read More
Bridging the Gap Between AI Confidence and Business Impact in the Workplace
  • Fast Company
  • Posted by Fast Company
September 5, 2026

Bridging the Gap Between AI Confidence and Business Impact in the Workplace

Companies invest heavily in AI, yet many employees struggle to use it effectively, resulting in underwhelming business outcomes. Despite high confidence in AI, workers face challenges like skill gaps, managerial pressure, and burnout. Leadership's limited AI understanding and lack of proper support exacerbate the problem. Success depends on contextual AI guidance within workflows and measuring real-world impact rather than just adoption.

Read More
The Future of Marketing: Creators Who Connect with Both Humans and AI
  • digiday
  • Posted by digiday
September 5, 2026

The Future of Marketing: Creators Who Connect with Both Humans and AI

Marketing is evolving as brands demand creators who engage both human audiences and AI systems. This change is reflected in creator briefs that now resemble AI search queries, emphasizing a blend of creativity and technology in content creation.

Read More
Nvidia's Equity Portfolio Surges to $99 Billion in Just Two Years
  • Business Insider
  • Posted by Business Insider
September 5, 2026

Nvidia's Equity Portfolio Surges to $99 Billion in Just Two Years

Nvidia significantly expanded its equity portfolio from $2 billion to almost $100 billion in two years through targeted investments in AI and tech firms, showcasing its growing influence in the tech sector.

Read More
How AI and Value Messaging Shape the 2026 Back-to-School Shopping Experience
  • Marketing Dive
  • Posted by Marketing Dive
September 5, 2026

How AI and Value Messaging Shape the 2026 Back-to-School Shopping Experience

The 2026 back-to-school season revealed a surprising trend: shoppers using AI-driven digital tools to save money often ended up spending more than those who didn't use such technology. This dynamic reflects how AI and targeted value messaging are reshaping consumer habits and marketing strategies in the education retail space.

Read More
Global Venture Funding Surges 122% in August Amid Continued Billion-Dollar Deals
  • Crunchbase
  • Posted by Crunchbase
September 4, 2026

Global Venture Funding Surges 122% in August Amid Continued Billion-Dollar Deals

August saw a remarkable 122% increase in global startup funding, with $42 billion invested and seven startups hitting billion-dollar rounds. Databricks led with a $5 billion raise at a $190 billion valuation. Diverse sectors benefited, including AI, defense tech, and energy. Key exits included Unitree Robotics' stellar IPO and Nvidia's $12.9 billion AI acquisition. The rapid pace of large funding rounds highlights growing investor confidence in tech's next giants.

Read More
Startups Face Rising Challenges in Maintaining ARR Stability Amid AI Disruption
  • TechCrunch
  • Posted by TechCrunch
September 4, 2026

Startups Face Rising Challenges in Maintaining ARR Stability Amid AI Disruption

New research highlights that startups are experiencing increasing difficulty in maintaining stable annual recurring revenue due to shifts caused by AI disrupting enterprise purchasing behaviors. Startups need to rethink their approaches to navigate this evolving landscape effectively.

Read More
Accel in Advanced Negotiations to Lead $1B Funding Round for Thinking Machines Valued at $40B
  • TechCrunch
  • Posted by TechCrunch
September 4, 2026

Accel in Advanced Negotiations to Lead $1B Funding Round for Thinking Machines Valued at $40B

Thinking Machines, a rapidly growing startup with annual revenues over $100 million, is nearing a $1 billion funding round led by Accel, placing its valuation at $40 billion. This investment highlights strong confidence in the company's future prospects in the tech industry.

Read More
Palo Alto Networks Acquires Console for $500 Million, Strengthening AI IT Service Automation
  • TechCrunch
  • Posted by TechCrunch
September 4, 2026

Palo Alto Networks Acquires Console for $500 Million, Strengthening AI IT Service Automation

Palo Alto Networks has purchased Thrive-backed Console for $500 million, enhancing its presence in AI IT service automation. This acquisition leaves Sequoia-backed Serval as the primary startup leader in this sector, signaling significant shifts in AI-driven IT services.

Read More
Indonesia Leading Asia’s Path to a Stablecoin-Driven Financial Network
  • The Next Web
  • Posted by The Next Web
September 4, 2026

Indonesia Leading Asia’s Path to a Stablecoin-Driven Financial Network

Asia is advancing in digital finance by bringing local currencies onchain and developing regulatory frameworks. Indonesia emerges as a key example, but effective cross-border stablecoin use requires comprehensive banking, liquidity, forex, and compliance systems to build a stable financial network.

Read More
Meta Softens Approach on AI Adoption Among Employees, Promotes 'Hatch' Experimentation
  • Wired
  • Posted by Wired
September 4, 2026

Meta Softens Approach on AI Adoption Among Employees, Promotes 'Hatch' Experimentation

Meta is easing pressure on employees to aggressively use AI tools, instead encouraging them to explore its leading AI project, Hatch, more freely. This marks a strategic shift from a high-pressure adoption approach to fostering innovation through experimentation within the company.

Read More
Leading Dutch Tech Companies Secure Nearly €1.9 Billion in H1 2026 Funding
  • adweek
  • Posted by adweek
September 4, 2026

Leading Dutch Tech Companies Secure Nearly €1.9 Billion in H1 2026 Funding

Dutch tech companies attracted almost €1.9 billion in funding during H1 2026, heavily dominated by a few major investment rounds that accounted for nearly half of the total capital raised. This highlights strong investor confidence in leading firms within the sector.

Read More
Uplift Ventures Launches €100 Million Deep-Tech Fund Backed by Jungheinrich
  • Silicon Republic
  • Posted by Silicon Republic
September 4, 2026

Uplift Ventures Launches €100 Million Deep-Tech Fund Backed by Jungheinrich

Uplift Ventures has announced a €100 million deep-tech fund, backed by the German intralogistics leader Jungheinrich, aimed at fostering innovation in deep technology startups.

Read More
Ernst & Young Rewards Employees with $100 Million for Skills Beyond AI
  • Entrepreneur
  • Posted by Entrepreneur
September 4, 2026

Ernst & Young Rewards Employees with $100 Million for Skills Beyond AI

Ernst & Young is distributing $100 million in bonuses to employees who demonstrate capabilities beyond what AI can achieve, emphasizing the importance of human skills in the age of artificial intelligence.

Read More
Why Most Performance Improvement Plans Fail—and How to Fix Them
  • Inc.
  • Posted by Inc.
September 4, 2026

Why Most Performance Improvement Plans Fail—and How to Fix Them

Performance Improvement Plans often fail because employees are instructed to improve without clear directions on what exactly to change. Effective leadership requires precise, actionable feedback to guide meaningful improvement.

Read More
Microsoft Revamps Reporting Segments for AI-Driven Future with Bold New Names
  • Fast Company
  • Posted by Fast Company
September 4, 2026

Microsoft Revamps Reporting Segments for AI-Driven Future with Bold New Names

Microsoft is overhauling its business reporting structure to better reflect its AI-centric strategy by introducing two new segments: Devices and Consumer, and Agents and Infra. This change highlights products like Xbox, LinkedIn, Azure, and AI-driven Microsoft 365 features, aiming to offer clearer insight into revenue streams while embracing a connected, AI-focused future. CEO Satya Nadella underscores the significance of AI in transforming Microsoft's approach, continuing the company’s legacy of inventive terminology.

Read More
Volkswagen to Cut 50,000 Jobs Amid Major Company Restructuring
  • Business Insider
  • Posted by Business Insider
September 4, 2026

Volkswagen to Cut 50,000 Jobs Amid Major Company Restructuring

Volkswagen is undertaking a significant corporate restructuring, planning to cut 50,000 jobs to become more agile and competitive in response to rising challenges from Chinese automakers.

Read More
Oura Moves Closer to Public Market with S-1 Filing Disclosing $1.4 Billion in Revenue
  • Business Insider
  • Posted by Business Insider
September 4, 2026

Oura Moves Closer to Public Market with S-1 Filing Disclosing $1.4 Billion in Revenue

Oura has taken a significant step toward going public by filing its S-1 registration statement, disclosing $1.4 billion in revenue. This filing marks a key milestone as the company prepares for its initial public offering (IPO).

Read More
OpenAI Launches Astra: A Groundbreaking and Controversial Step Toward AGI
  • Fast Company
  • Posted by Fast Company
September 4, 2026

OpenAI Launches Astra: A Groundbreaking and Controversial Step Toward AGI

OpenAI's Astra model sets a new standard for AI with exceptional performance across multiple benchmarks and advanced safety features. It represents a key step toward true AGI, delivering faster and more sophisticated capabilities in coding, cybersecurity, and professional tasks, while addressing risks related to transparency and misuse. The rollout starts with limited access and plans to expand widely soon.

Read More
Nvidia CEO Jensen Huang Commits to Keeping Hugging Face Open for AI Innovation
  • Fast Company
  • Posted by Fast Company
September 4, 2026

Nvidia CEO Jensen Huang Commits to Keeping Hugging Face Open for AI Innovation

Nvidia is acquiring Hugging Face for $12.93 billion but promises to keep the AI platform open and supportive of diverse models and infrastructures. CEO Jensen Huang emphasized continued commitment to openness and flexibility, while Hugging Face’s leadership is optimistic about expanding their mission with Nvidia's support.

Read More