On Thursday 29 October 2026, Accelerate with Google runs a one-hour online session on modern YouTube creative strategy: YouTube Creative Masterclass: Tell Better Stories, and scale with AI. Creative is the main performance driver on YouTube, and formats keep shifting, so the session breaks down how to structure narratives that drive business results and how to turn a strategic concept into production-ready video assets with generative AI.
What the session covers
- The full-funnel storytelling framework for YouTube.
- Strategies to match each marketing objective to the right creative.
- A first look at the new multimodal generative AI functions in Asset Studio.
- A live Q&A with Google product specialists.
Speakers
- Wen Yi Li, EMEA YouTube Product Lead, Google
- Griffin Carlborg, Global Creative Product Lead, Google
Why it matters for brand teams
Brand and marketing teams that run video at scale face the same pressure: more formats, shorter attention, faster creative fatigue. This masterclass is a useful hour for anyone who briefs, produces or approves YouTube creative and wants to see where Google is taking AI-assisted video production.
Practical
- When: Thursday 29 October 2026, 15:00–16:00 CET (14:00–15:00 London time)
- Where: online
- Language: English
- Organiser: Accelerate with Google (Google Ireland Ltd)
- Registration: free, on the Accelerate with Google event page
