Pharmageddon
For disruptors in life sciences.
Sometimes, you have to break things down before you can build them up again.
Pharmageddon is a 2-day innovation experience, designed to dismantle our assumptions about the status quo and recreate a better industry for patients, HCPs, and ourselves. You will collaborate with your peers and customers to take pharma apart, and build it back better.
At this event, there will be no-one reading off last week’s press release. Expect sharp insights, combined with hands-on sessions, where you’ll work with innovation techniques to actually solve your issues.
What you’ll learn.
Innovation and creativity can be learned and practised. Over two days, we’ll guide you through a fresh approach to problem solving and innovation, designed specifically for pharma.
You’ll have new frameworks and techniques to apply to the specific challenges you’re facing at home, and you’ll feel empowered to put them into action.
An experience, not a conference
Combining the most useful elements of human-centred design, evolutionary biology, concept ideation and agile methodology, this event will guide small project teams, composed of creative thinkers, through exercises and scenarios designed to tackle our biggest challenges. By the end of the experience we’ll have co-created multiple innovative, patient-focussed solutions.