Forethought, the winner of the 2018 TechCrunch Startup Battlefield, is now part of Zendesk as the company pushes forward in enhancing AI-driven customer service. Back when Forethought emerged victorious, the idea of AI autonomously managing customer service chats was seen as a bold vision ahead of its time. Today, this acquisition marks Zendesk’s largest deal in twenty years, reflecting the increasing importance of AI in transforming customer support experiences.
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