Forethought, recognized as a trailblazer in customer service technology and the 2018 winner of TechCrunch Battlefield, has been acquired by Zendesk. The startup was lauded for being ahead of its time with innovative AI solutions for customer support agents.
The American Customer Satisfaction Index read 76.1 in August 2026, the same score it held in 2015, so United States customer expectations have held flat for eleven years while complaints hit records and the variable that actually moved was tolerance.
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TLDR: Regulated-industry marketers who build neuromarketing capabilities at pre-launch stage convert compliance...
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