When I unexpectedly acquired the studio behind Zombies, Run!, it was driven by more than business—it was about the power of storytelling to connect and motivate. As a novelist and lead writer of this unique workout game, which uses immersive zombie apocalypse narratives to encourage fitness, I’ve witnessed firsthand how games can enrich lives positively, contrary to their often negative reputation. With gaming increasingly influenced by AI, safeguarding the human touch in our narratives is essential to keep stories meaningful and impactful.
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